The following is a short excerpt from The State of Martech 2025 report that will be published on May 6, 2025 — #MartechDay. Sign up for free to attend our keynote presentation, which you can watch live or on-demand. You'll also get first access to our 100+ page report, the new 2025 marketing technology landscape, and full deck of all the 2025 Stackie Award entries. Don't miss the martech bundle of the year — register

Chief Marketing Technologist

03.05.2025

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks – Chief Marketing Technologist

This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It's no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous. In our study of 96 martech and marketing operations leaders, 87.5% reported these

Chief Marketing Technologist

07.05.2025

2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI… – Chief Marketing Technologist

tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding 'hypertail' of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist

Chief Marketing Technologist

28.08.2025

1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes – Chief Marketing Technologist

Are you feeling the vibes yet? 'Vibe' has become the latest AI buzzword. Even more than 'agentic,' which is saying a lot. While both terms are widely open to interpretation — and therefore ripe to be appropriated by anyone selling anything — vibe stands out for sheer weirdness. The term originated with a post by Andrej Karpathy, one of the original co-founders of OpenAI, who described vibe coding as a new way of rapidly building

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Chief Marketing Technologist

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Complicated to Complex: AI Agents and Managing a Dynamic Martech Stack – Chief Marketing Technologist

Beyond AI assistants: how AI is being more deeply embedded in marketing and martech stacks – Chief Marketing Technologist

2025 Marketing Technology Landscape Supergraphic: 100X growth since 2011, but now with AI… – Chief Marketing Technologist

1967 was the Summer of Love; we will remember 2025 as the Summer of Vibes – Chief Marketing Technologist

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Chief Marketing Technologist