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Developing Machine Learning (ML) & AI Models in AdTech [+Examples]
Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. There are many different types of ML and AI models that are used to perform various activities within an advertising campaign. In this article, […]
The AdTech Dilemma: Build vs Rent vs Buy [Clearcode's DMEXCO Masterclass]
Explore whether your organization should rent, build, or buy AdTech solutions in our recent Masterclass. Gain practical insights and strategies for selecting the right option to enhance operational efficiency and drive business growth. Watch the full session now!
Advertising Inside Gaming and Game Streaming Platforms: Q&A With Clearcode and inStreamly
In a recent video interview, Michael Sweeney, Head of Marketing at Clearcode, engaged in a conversation with Wiktoria Wójcik, the Co-Founder at inStreamly. This insightful dialogue delves into the intricacies of advertising within the gaming and game streaming realm, shedding light on the innovative strategies and opportunities that brands can leverage to enhance their outreach.
The Evolution of Television and the Rise of Advertising - Clearcode
The history of television spans more than one hundred years, first appearing in 1900 as a concept. From the 1920s to the 1930s, mechanical television reigned supreme, but various technological breakthroughs over the years have initiated the development of today’s television. In this article, we will focus on the different stages of television innovation over […]
The Companies Clearcode Works With: Q&A with Radosław Kostecki
In the ever-evolving landscape of digital media, finding a collaborative ally for cutting-edge software development can be a stimulating journey. At Clearcode, we aim to be your guide in transforming AdTech and MarTech aspirations into tangible realities.
The Benefits of Retail Media for Retailers and Advertisers
The booming $45 billion US retail media industry is revolutionizing consumer-business connections in the thriving e-commerce market, offering retailers a prime chance to meet evolving consumer demands while attracting advertisers seeking audience engagement. This post explores the opportunities and challenges in retail media for both retailers and advertisers.