Discover how third-party cookies shaped digital advertising, the privacy challenges they face, and Google's shift to the Privacy Sandbox for user data control.

Clearcode Blog

01.11.2024

Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. There are many different types of ML and AI models that are used to perform various activities within an advertising campaign. In this article, […]

Clearcode Blog

03.12.2024

An Introduction to Retail Media & DOOH: Interview with Connect73

Discover insights from Connect73 on measuring in-store retail media and DOOH advertising. Watch the interview featuring Clearcode and Connect73 experts.

Clearcode Blog

19.02.2025

AI in AdTech: The Rise in Popularity of Multi-Armed Bandit (MAB) Algorithms

Read Piotr Banaszczyk’s insights in ExchangeWire's Industry Review to learn how multi-armed bandit algorithms are changing programmatic advertising with real-time optimization.

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Clearcode Blog

Marketing

The Role of Third-Party Cookies in Google Chrome

Developing Machine Learning (ML) & AI Models in AdTech [+Examples]

An Introduction to Retail Media & DOOH: Interview with Connect73

AI in AdTech: The Rise in Popularity of Multi-Armed Bandit (MAB) Algorithms

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