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Sephora’s multi-pronged sustainability push targets packaging waste and industry progress
Sephora is tackling beauty industry waste through initiatives like Beauty (Re)Purposed for hard-to-recycle packaging, expanding refillable product options, and promoting sustainable standards with its Planet Aware seal. Consumer engagement and brand collaboration support its long-term goals under LVMH’s LIFE 360 sustainability strategy.
‘Bros, not pros’: Brotege banks on minimalism to win over skin care-skeptical men
Brotege, founded by Cobra Starship frontman Gabe Saporta, targets men seeking simple skincare. Its debut product, a retinol-SPF moisturizer, addresses common barriers like complexity and cost. With sustainable packaging and a focus on overlooked consumers, the brand promotes effectiveness, affordability, and minimalism.
Inside the Gen Z beauty mindset: Report reveals AI, transparency, and personalization are key
According to Revieve's report, Gen Z's values-driven mindset means they gravitate toward brands that promote wellness, mental health, and self-care, and demand transparency in formulation, ingredient sourcing, and brand mission.
Initial disruptions of US tariffs on C-beauty market significant, but recovery likely swift
While the recently announced US tariffs will pose notable challenges for both Chinese exporters and American cosmetics firms operating in China, they may catalyse important shifts in strategy, competitiveness, and consumer preference, says an analyst.
The cosmetics ingredients & materials exempt from US import tariffs
After announcing that it will place import tariffs on most of its global trading partners, the US government has released a list of items that are exempt from the charges, which includes a host of cosmetics and personal care ingredients.