Euromonitor International data demonstrates how TikTok, livestreaming, and influencer-led discovery continue to disrupt traditional product marketing and reshape beauty consumer behavior.

Cosmetics Design USA

04.07.2025

NAD concludes P&G brand Crest’s Pro-Health Gum Detoxify toothpaste advertising claims supported by evidence

A review by BBB National Programs' National Advertising Division found that P&G's Crest Gum Detoxify toothpaste had a reasonable basis for its express and implied advertising claims.

Cosmetics Design USA

04.07.2025

B Corp Beauty Coalition launches five-year plan to reshape industry standards

The B Corp Beauty Coalition's five-year roadmap outlines how member companies will scale their reuse models, support the use of safe ingredients, and advocate for policy alignment.

Cosmetics Design USA

04.07.2025

New beauty innovations set to launch at Cosmoprof Asia

The 2025 edition of Cosmoprof Asia is set to take place in Hong Kong between 11 – 14 November. We spoke to some exhibitors about what they are planning to launch at this year’s show...

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Cosmetics Design USA

Beauty & Care

Social commerce continues to reshape beauty brand strategy, say Euromonitor experts

NAD concludes P&G brand Crest’s Pro-Health Gum Detoxify toothpaste advertising claims supported by evidence

B Corp Beauty Coalition launches five-year plan to reshape industry standards

New beauty innovations set to launch at Cosmoprof Asia

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