Gamification includes adding elements like collector editions, points, badges, and the like to increase customer engagement, sell more, and builds fans.

David Meerman Scott Blog

07.05.2025

The Story Customers Tell Themselves

It is really tough (but not impossible) to convince someone to change their worldview and therefore the stories they tell themselves.

David Meerman Scott Blog

29.04.2025

Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days

You cannot trust social networking companies to keep your content active in the long haul.

David Meerman Scott Blog

22.04.2025

250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again

Colonials fought 250 years ago against unfair taxes. Today, many Americans are doing the same, fighting tariffs, which are a form of taxation.

David Meerman Scott Blog

17.04.2025

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

Clever marketers at Trader Joe

David Meerman Scott Blog

08.04.2025

My Best Advice for New University Graduates: Do These Two Things

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

David Meerman Scott Blog

27.03.2025

Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI

Employees at Meta chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.

David Meerman Scott Blog

21.03.2025

Freedom of Speech? The Book Facebook Wants to Suppress

In "Careless People", a former Facebook executive details how company executives allowed an algorithmic monster to spiral out of control.

David Meerman Scott Blog

13.03.2025

The Branding of Brand Brand Beer

Imagine the marketing challenge of branding a beer called "Brand".

David Meerman Scott Blog

06.03.2025

Copying Your Competition

By measuring yourself against the competition, you risk becoming a slightly better version of what already exists.

David Meerman Scott Blog

28.02.2025

The Power of Humanity in Our AI-Driven World

We’re in a world where people increasingly crave real human interactions, presenting an opportunity for businesses to bring people together.

David Meerman Scott Blog

20.02.2025

Your Daily Schedule Determines What You Will Accomplish

How much can you accomplish in a day? The answer, of course, depends on how you schedule your time.

David Meerman Scott Blog

19.02.2025

Your Organization’s History As Content Marketing

If your organization has historical documents, consider making them available in digital form on your website.

David Meerman Scott Blog

30.01.2025

Comments Are the Key to LinkedIn Engagement

As the author of a LinkedIn post, your job is only partway done when you hit send. Once it is out there, shift your focus to sparking discussion.

David Meerman Scott Blog

21.01.2025

Free Speech vs. Algorithmic Manipulation

Americans

David Meerman Scott Blog

15.01.2025

Sneaking In Via Life’s Side Doors

The front door to success is locked. However, the side door is wide open. Do you know how to sneak in?

David Meerman Scott Blog

08.01.2025

Artistic Craft or AI Dreck in 2025?

David Meerman Scott Blog

18.12.2024

What Makes a Great Marketer?

Marketing is a combination of art and science.

David Meerman Scott Blog

11.12.2024

Automaker Website Frustrations Push Buyers Elsewhere

Auto marketers at seem addicted to cookies and at the same time, they seem to assume that everybody visiting the site is ready to “build” a vehicle.

David Meerman Scott Blog

04.12.2024

Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel

Many people attempt a TEDx talk. Most are good. Peggy

David Meerman Scott Blog

22.11.2024

Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy.

David Meerman Scott Blog

13.11.2024

Please Do Not Play Without Permission

In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers.

David Meerman Scott Blog

05.11.2024

The New ChatGPT Search Is Good News For Marketers

ChatGPT Search is good news for content creators - now the sources of information that makes up a ChatGPT natural language prompt response are displayed.

David Meerman Scott Blog

01.11.2024

Your Original Content: Repurpose, Repurpose, Repurpose!

I’m a fan of repurposing content so it can be written once and seen in multiple places.

David Meerman Scott Blog

18.10.2024

Why I’m a fan of iPie Pizzeria in Killington VT

Sometimes, simple acts of unexpected kindness are all it takes to build fans of a business.

David Meerman Scott Blog

08.10.2024

Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

Four years ago, I asked Kamala Harris what she is a fan of. The answer she gave from the stage was surprising because of its honesty.

David Meerman Scott Blog

02.10.2024

My Epic Adventure. How About Yours?

I took a sabbatical during the month of September 2024, thru-hiking the entire 273-mile Long Trail in Vermont in 26 days.

David Meerman Scott Blog

21.09.2024

Great B2B Marketing Is About People

Throughout my career, I have witnessed the misconception that B2B marketing requires a completely different approach than consumer marketing.

David Meerman Scott Blog

10.09.2024

How LinkedIn Profiles Can Make or Break Complex Sales

Most salespeople publish egotistical nonsense on LinkedIn. The content reads like a resume intended to show how great a salesperson they are.

David Meerman Scott Blog

27.08.2024

Create and Connect Through Live Video

Applications such as Restream and StreamYard to syndicate video and audio feeds to multiple social networking destinations have exploded in recent years.

David Meerman Scott Blog

21.08.2024

9th Edition of The New Rules of Marketing & PR Publishes Today

With more than 500,000 copies sold in English over 9 editions and available in 29 languages from Albanian to Vietnamese, New Rules is a modern business classic.

David Meerman Scott Blog

14.08.2024

Your Original Content Plus AI Equals Sparkle-Darkle

The key to using AI to create content is that AI requires your humanity to work effectively. It needs to be a partnership.

David Meerman Scott Blog

09.08.2024

Why I Prefer Perplexity To Google Or ChatGPT For Search

Perplexity.ai is a cool hybrid between a LLM chatbot like ChatGPT and a traditional blue link search engine like Google.

David Meerman Scott Blog

31.07.2024

Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

Collecting a ton of personal information from customers means application designers have an obligation to use AI to make products easier to use.

David Meerman Scott Blog

23.07.2024

Dead & Company at Sphere Las Vegas

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience.

David Meerman Scott Blog

20.07.2024

Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

I’m thrilled my book “Marketing the Moon” was an important inspiration for the new film.

David Meerman Scott Blog

10.07.2024

Generative AI Not Understood By Young People… Educators Are To Blame

Generative AI is an important aid to critical thinking. We should be teaching young people how generative AI can help them!

David Meerman Scott Blog

25.06.2024

US Presidential Debate: Hype, Spin, Memes, and Newsjacking

Just like marketing for a company, there are different buyer personas when the product is a candidate appealing for votes.

home›David Meerman Scott Blog›Marketing

David Meerman Scott Blog - Marketing

The New York Times signs AI licensing deal with Amazon

Max, Once Named HBO Max, Rebranded as… HBO Max

Gamify Products and Services to Create Fans and Grow Business

The Story Customers Tell Themselves

Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days

250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

My Best Advice for New University Graduates: Do These Two Things

Move Fast and Steal Things: Meta Pirated 53 of My Books and Stories to Train Their AI

Freedom of Speech? The Book Facebook Wants to Suppress

The Branding of Brand Brand Beer

Copying Your Competition

The Power of Humanity in Our AI-Driven World

Your Daily Schedule Determines What You Will Accomplish

Your Organization’s History As Content Marketing

Comments Are the Key to LinkedIn Engagement

Free Speech vs. Algorithmic Manipulation

Sneaking In Via Life’s Side Doors

Artistic Craft or AI Dreck in 2025?

What Makes a Great Marketer?

Automaker Website Frustrations Push Buyers Elsewhere

Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel

Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

Please Do Not Play Without Permission

The New ChatGPT Search Is Good News For Marketers

Your Original Content: Repurpose, Repurpose, Repurpose!

Why I’m a fan of iPie Pizzeria in Killington VT

Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley

My Epic Adventure. How About Yours?

Great B2B Marketing Is About People

How LinkedIn Profiles Can Make or Break Complex Sales

Create and Connect Through Live Video

9th Edition of The New Rules of Marketing & PR Publishes Today

Your Original Content Plus AI Equals Sparkle-Darkle

Why I Prefer Perplexity To Google Or ChatGPT For Search

Companies Have An Obligation To Help Customers By Deploying AI & ML Within User Interfaces

Dead & Company at Sphere Las Vegas

Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

Generative AI Not Understood By Young People… Educators Are To Blame

US Presidential Debate: Hype, Spin, Memes, and Newsjacking

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