My local Apple store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize for the Apple Vision Pro launch.

David Meerman Scott Blog

01.02.2024

The RV Lifestyle Leads To Fandom

Fandom, like that at the Boston RV and Camping Expo, is about a group of like-minded people getting together to share what they love.

David Meerman Scott Blog

23.01.2024

Ten-Year-Old Hannah Shows the World That Her Political Voice Matters

Hannah has attended dozens of candidate events leading up to the New Hampshire primaries, asking candidates tough questions and posing for photos.

David Meerman Scott Blog

18.01.2024

An Incredible Ten Years with the Tony Robbins Business Mastery Community

Over ten years I’ve delivered about 30 talks at Business Mastery, sharing ideas on how to build fans and grow business with little or no money.

David Meerman Scott Blog

10.01.2024

KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment

The Ministry of Foreign Affairs of the Republic of Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill.

David Meerman Scott Blog

03.01.2024

2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

The NYT lawsuit claims that massive amounts of its news stories were used by OpenAI to train the Large Language models used to power ChatGPT.

David Meerman Scott Blog

20.12.2023

Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies

Yes, lawyers are important to a business. But so are communications experts.

David Meerman Scott Blog

13.12.2023

Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

A book can generate fans of your work, lead to more business, make raising VC funding easier, get you a promotion, or launch a public speaking career.

David Meerman Scott Blog

07.12.2023

People Pay To See Others Believe In Themselves

No matter what you do, a confident delivery makes up for any mistakes and even converts people who are initially skeptical about your ideas.

David Meerman Scott Blog

01.12.2023

Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

The “What’s My Name” music video has racked up nearly a million views as I write this, less than 24 hours after the release.

David Meerman Scott Blog

22.11.2023

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

The world wants to know who you are! And we’d like to learn about you in your own words

David Meerman Scott Blog

15.11.2023

How AI and Robotics Helps Employees Build Fans at British Airways

I love how the BA lounge robot is a solution to a common problem, deploying a combination of AI, robotics, and people to make everyone better off.

David Meerman Scott Blog

09.11.2023

Doritos Silent “Crunch Cancelling” Plug-In for Gamers

“You can eat Doritos without the fear of the crunch distracting the people you’re communicating with.”

David Meerman Scott Blog

02.11.2023

A Frankenstein Monster of Stolen Art

Meta and other AI companies have stolen my paid content without my permission (or my publishers’ permission) and are using it in ways I didn’t authorize.

David Meerman Scott Blog

27.10.2023

The End of Mass

We’re long past the point when large populations focused on the same thing.

David Meerman Scott Blog

21.10.2023

Just Because You Can Doesn’t Mean You Should

Marketers can be selfish, doing things for short-term revenue hits or we can build fans by focusing on what’s best for long-term loyalty.

David Meerman Scott Blog

16.10.2023

Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure

John Perry Barlow was a unique character indeed and my friend Brian Halligan is making a movie about Barlow’s life.

David Meerman Scott Blog

13.10.2023

What Phrase or Word Do You Own?

When you are known for a phrase, it can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

David Meerman Scott Blog

18.09.2023

Fandom at HubSpot’s INBOUND Conference

From the beginning, HubSpot co-founders Dharmesh Shah and Brian Halligan focused on building a company culture that people will love.

David Meerman Scott Blog

05.09.2023

Why You Need a Blog in the Age of AI and Social Networking

Unlike most social networks, the search engines index content from your blog—and that traffic goes to you. Isn’t that cool?

David Meerman Scott Blog

30.08.2023

AI Models Playing Telephone May Lead To Model Collapse

AI "model collapse” could occur when the content being used to train generative AI models is itself AI generated.

David Meerman Scott Blog

25.08.2023

Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot

Donald Trump loves newsjacking - reacting in real-time to news that affects him - communicating with his fans first.

David Meerman Scott Blog

16.08.2023

How to Get Found in LLM AI Search Like ChatGPT-Powered Bing

AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found.

David Meerman Scott Blog

07.08.2023

Are AI Companies Going The Way of Enron?

The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing?

David Meerman Scott Blog

25.07.2023

Make Your Web Content Accessible To All

You should shape your content in a way that accounts for differences in hearing, movement, sight, and cognitive ability.

David Meerman Scott Blog

21.07.2023

Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization

the Civilian Conservation Corps, enacted in the first month of FDR’s presidency, is the most effective US government program in the country’s history.

home›David Meerman Scott Blog›Marketing

David Meerman Scott Blog - Marketing

Samsung’s “UnCrush” Video Newsjacking of Apple Fail

Apple Apologizes for CRUSH Video Misstep

Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

Truth, Lies, BS, and the Frightening Future of AI Models

What’s Your Goal?

GOODBIDS Reimagines Charity Auctions

When The Experience Is Way Better Than The Hype

In Conclusion: The Growing AI Content Pollution Problem

Customer Testimonials Are Not Effective Storytelling

Simple Two Page Marketing Strategy Plan

The Difference Between Marketing and Sales

We Annoy Our Customers

Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

Perplexity Shows the Future of AI-Powered Search

Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?

The RV Lifestyle Leads To Fandom

Ten-Year-Old Hannah Shows the World That Her Political Voice Matters

An Incredible Ten Years with the Tony Robbins Business Mastery Community

KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment

2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies

Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

People Pay To See Others Believe In Themselves

Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

How AI and Robotics Helps Employees Build Fans at British Airways

Doritos Silent “Crunch Cancelling” Plug-In for Gamers

A Frankenstein Monster of Stolen Art

The End of Mass

Just Because You Can Doesn’t Mean You Should

Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure

What Phrase or Word Do You Own?

Fandom at HubSpot’s INBOUND Conference

Why You Need a Blog in the Age of AI and Social Networking

AI Models Playing Telephone May Lead To Model Collapse

Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot

How to Get Found in LLM AI Search Like ChatGPT-Powered Bing

Are AI Companies Going The Way of Enron?

Make Your Web Content Accessible To All

Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization

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