Gamification includes adding elements like collector editions, points, badges, and the like to increase customer engagement, sell more, and builds fans.

David Meerman Scott Blog

24.05.2025

Max, Once Named HBO Max, Rebranded as… HBO Max

The suits at large companies frequently fail to recognize that marketing and branding is about emotion built up over time.

David Meerman Scott Blog

31.05.2025

The New York Times signs AI licensing deal with Amazon

Amazon licensing NYT content is an exciting development in the world of AI where many sources of paid content have been stolen to train AI.

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David Meerman Scott Blog

Marketing

The Story Customers Tell Themselves

Gamify Products and Services to Create Fans and Grow Business

Max, Once Named HBO Max, Rebranded as… HBO Max

The New York Times signs AI licensing deal with Amazon

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David Meerman Scott Blog