News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Unlocking the Power of Trust: The 5 Stages Every Prospect Goes Through - Award-winning branding, rebranding and package design
In the world of relentless marketing and fleeting attention spans, there are power moves too many businesses ignore or skim over: time exchanged precedes money exchanged. And the most startling part? There are 5 exact stages every prospect goes through: Remember: before exchanging a single dollar, your audience gives you something much more valuable. It’s …
Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank | Rising Above The Noise
Alex Hormozi, Gary Vaynerchuk, and Shark Tank's Kevin O'Leary (aka Mr. Wonderful) each know about surviving a rebrand: The Brand Cycle seems to take longer. The truth is IT LASTS LONGER than any marketing campaign you'll ever run. This CEO explains this clearly.
"Cheeseburger in Paradise": 7 Ways the Jimmy Buffet Brand Was a Masterclass in Branding | Rising Above The Noise
American music icon Jimmy Buffet died on September 1st, leaving a legacy of "island escapism" and music. Factually, he was the ultimate social media master using story, art, continuity, and differentiation to create his empire.
The Differentiation Power Formula: 4-Minute Video Shows How to Reach Millions | Rising Above The Noise
I decided to take the Differentiation Power Formula and put it into a 4-minute video that shows how to reach millions, become a unicorn, and increase sales with the same marketing budget you are using today.
A Brand Expert To Avoid and I'm Going to Tell You Precisely Why -
It’s vital when you hear “brand expert” to know how to tell the real from the charlatan. Unfortunately, the term “expert” is commonly a self-proclaimed status with little evidence to back it up. So how do you tell? The Title “Brand Expert” Isn’t a Fact. It’s Someone’s Conclusion. I was reading an article in a...Read More »
Not Joe Rogan? How to Create a Podcast Brand People Actually Want to Listen To | Rising Above The Noise
Learn how to design a podcast that stands out from the rest and differentiates itself as an authority in its field. Includes examples of brands like The Tim Ferriss Show and The Joe Rogan Experience.