News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
This Famous Internal Letter from Nike Inspired My New Book on Branding | Rising Above The Noise
Nike, the global juggernaut known for “Just Do It,” is no stranger to breaking molds and pushing boundaries. This might be the most important thing you read in 2024. It’s how to transform your brand from ordinary to iconic. And a lesson in simplicity. And focus. The Nike Mindset: Their Unfair Advantage Here’s the thing: …
Unlocking the Power of Trust: The 5 Stages Every Prospect Goes Through - Award-winning branding, rebranding and package design
In the world of relentless marketing and fleeting attention spans, there are power moves too many businesses ignore or skim over: time exchanged precedes money exchanged. And the most startling part? There are 5 exact stages every prospect goes through: Remember: before exchanging a single dollar, your audience gives you something much more valuable. It’s …
Surviving a Rebrand: The Non-profit CEO Who Laughed All the Way to the Bank | Rising Above The Noise
Alex Hormozi, Gary Vaynerchuk, and Shark Tank's Kevin O'Leary (aka Mr. Wonderful) each know about surviving a rebrand: The Brand Cycle seems to take longer. The truth is IT LASTS LONGER than any marketing campaign you'll ever run. This CEO explains this clearly.
"Cheeseburger in Paradise": 7 Ways the Jimmy Buffet Brand Was a Masterclass in Branding | Rising Above The Noise
American music icon Jimmy Buffet died on September 1st, leaving a legacy of "island escapism" and music. Factually, he was the ultimate social media master using story, art, continuity, and differentiation to create his empire.
The Differentiation Power Formula: 4-Minute Video Shows How to Reach Millions | Rising Above The Noise
I decided to take the Differentiation Power Formula and put it into a 4-minute video that shows how to reach millions, become a unicorn, and increase sales with the same marketing budget you are using today.