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Valentine's Day Special: The Perfect Rebrand and Why Nobody Knows the Truffles I've Seen | Rising Above The Noise
Oh, Valentine’s Day. The one day a year where love is measured in overpriced roses, heartfelt (or last-minute) greeting cards, and an avalanche of chocolates wrapped in shiny red foil. Richard Cadbury—yes, the OG of chocolate romance—introduced the first heart-shaped chocolate box in 1861. Fast forward to today, and we’re moving over 36 million of …
Why “United We Brand” Is the Ultimate Competitive Advantage for CEOs in 2025 | Rising Above the Noise
There’s a secret to building a brand that most leaders overlook: it starts from within. Your title means nothing when it comes to elevating a team or shaping a culture. In fact, status and hierarchy are toxic when trying to build a brand that thrives. The real power move? Creating a culture so strong it …
Turning Data Into Dollars: 6 Lessons From Liquid Death, Oatly, Chobani and Airbnb | Rising Above the Noise
Discover the Lessons from Liquid Death and other iconic brands like Airbnb, Chobani, and Oatly. Learn how market pivots, audience insights, and cultural shifts skyrocketed them to billions. Transform your brand with proven growth signals today
Master the Unexpected in 2025: The 20 Surprising Habits of Iconic Brands | Rising Above The Noise
Discover the 20 surprising habits of iconic brands in 2025. Learn how bold moves, authentic culture, and intelligent differentiation redefine success. Unleash your brand’s potential with Rich Brand Poor Brand.
CEO Excellence & Leadership: The Art of Presentation, Not a Luxury | Rising Above The Noise
Discover the secrets to CEO excellence: Learn why storytelling, design, and presentation mastery are the keys to making your ideas unforgettable. Boost engagement, captivate audiences, and drive success with insights from top leaders and viral TED Talks.
Mercedes vs. Jaguar: When is Showing No Product the Best Brand Strategy? | Rising Above the Noise
Discover why Mercedes-Benz's iconic chicken ad outshined Jaguar's neon chaos. Learn how storytelling, clarity, and customer connection drove Mercedes to dominate luxury branding with a 608% edge in search volume. Get actionable insights to create smarter brand strategies.
Rich Brand Culture: The Hidden Ingredient to Business Success | Rising Above The Noise
Discover the secrets to business success in 'Rich Brand Poor Brand,' a masterclass in branding. Learn how to create transformation, build culture, and stand out in a world of mediocrity with insights from David Brier and endorsements from icons like Daymond John.
This Famous Internal Letter from Nike Inspired My New Book on Branding | Rising Above The Noise
Nike, the global juggernaut known for “Just Do It,” is no stranger to breaking molds and pushing boundaries. This might be the most important thing you read in 2024. It’s how to transform your brand from ordinary to iconic. And a lesson in simplicity. And focus. The Nike Mindset: Their Unfair Advantage Here’s the thing: …