“Know thyself.” For centuries, this has been the motto of great leaders. Now, here’s a tool that helps you do just that. It’s a new twist on a SWOT analysis that will help you uncover new insights about yourself. Instead of looking at Strengths, Weaknesses, Opportunities, and Threats to your company, look at your Self, your World, Others around you, and how you use your Time and Treasure. In this new Smartbrief on Leadership video, I introduce this new tool. You just might be surprised at what you discover about yourself! related: Leaders Need To Take a Sabbath Brand Book

Denise Lee Yohn - Brand-as-Business Bites Blog

06.03.2024

Brand-Culture Fusion Is the Key to Keeping Brand Promises - Denise Lee Yohn

Brand power comes from keeping – not only making – promises. And to keep your brand promises, your brand and culture must be aligned and integrated. In other words, brand-building requires brand-culture fusion. But a recent HBR article by Roger L. Martin, former dean of the Rotman School of Management, and a couple of LinkedIn executives, falls short of examining why many companies fail to keep their promises. The piece claims to show “the right way to build your brand,” but it only covers the promise-making part of brand-building. And it leaves off where the hard work begins. Learn more

Denise Lee Yohn - Brand-as-Business Bites Blog

08.05.2024

Do You Want Employee Loyalty – Or Is Employee Retention Enough? - Denise Lee Yohn

With the U.S. average annual employee turnover rate at 47%, employee loyalty seems to be a relic of a bygone era. Even if you’ve managed to escape the escalating employee turnover trend, you might want to take a closer look at your employees’ attitudes. Just because someone stays at your company doesn’t mean that they want to. Given that behavioral loyalty among customers doesn’t always equate with active preference, the same can be concluded about employees. But is that OK? Is trying to cultivate such a strong level of commitment so difficult to inspire that employers should abandon the seemingly impossible

Denise Lee Yohn - Brand-as-Business Bites Blog

05.06.2024

Why Do Most DEI Efforts Fail? - Denise Lee Yohn

The failure of most DEI efforts result from the approach most commonly employed by companies. Reliance on programs and targets—such as employee resource groups (ERGs) and hiring quotas—without addressing the fundamental values and culture of the organization, only leads to additional bureaucracy rather than a genuine sense of belonging. While dedicated programs and metrics are essential for any cultural shift, they fall short when not undergirded by the ultimate goal of building trust. Cultivating true trust is a straightforward yet profound approach that can drive meaningful and lasting change in organizational culture. Here is more on this topic. Please take

home›Denise Lee Yohn - Brand-as-Business Bites Blog

Denise Lee Yohn - Brand-as-Business Bites Blog

Marketing

A Personal SWOT Analysis - Denise Lee Yohn

Brand-Culture Fusion Is the Key to Keeping Brand Promises - Denise Lee Yohn

Do You Want Employee Loyalty – Or Is Employee Retention Enough? - Denise Lee Yohn

Why Do Most DEI Efforts Fail? - Denise Lee Yohn

home
›
Denise Lee Yohn - Brand-as-Business Bites Blog