As Hostelworld considered a pivot from a hostel booking platform to a mission-driven company fostering social connections, CEO Gary Morrison knew that cultural transformation was essential to support the business transformation. To align with this new direction, Morrison implemented an innovative, AI-powered performance review system from Incompass Labs. This approach enables unbiased 360-degree feedback, focuses on observable behaviors, and allows for frequent review cycles, fostering a more agile and collaborative workforce. By making culture everyone’s responsibility, Hostelworld successfully operationalized the values needed to deliver on its new mission. My latest LinkedIn article highlights how rethinking operational processes—like performance reviews—can drive

Denise Lee Yohn - Brand-as-Business Bites Blog

05.03.2025

The Power of Purpose: How Leaders Can Elevate Employee Engagement - Denise Lee Yohn

Employee engagement isn’t just a perk—it’s a strategic advantage.When employees see how their work connects to a larger purpose, productivity rises, turnover drops, and workplace culture thrives. Leaders must actively bridge the gap between daily tasks and organizational impact—because when purpose is clear, performance follows.Read my most recent article in reaction to the DOGE email asking federal workers to document five things they accomplished in the last week.Related: What is the Purpose of ‘Purpose’? Engaging Employees Starts with Remembering What Your Company Stands For What Great Employers Do

Denise Lee Yohn - Brand-as-Business Bites Blog

07.05.2025

Beyond Data, Tech, and Tools: The Human Skills Every CX Leader Needs Now - Denise Lee Yohn

Leading customer experience isn’t easy — and it’s not supposed to be. In fact, if you feel like it’s an uphill battle, that might mean you’re actually doing the real work of CX: leading people, not just managing systems. In my new LinkedIn article, I share three key leadership skills that separate CX winners from the rest. Please check it out and leave a comment there to let me know what – if anything – resonates. *** Related: So You Want to Be Customer-Centric? The Most Surprising Way to Improve Customer Experience The One Customer Experience Management Tool That Every

Denise Lee Yohn - Brand-as-Business Bites Blog

02.07.2025

The Human Edge: Leading What Technology Can’t Replace - Denise Lee Yohn

In today’s AI-driven workplace, many companies are making a critical mistake: automating people management without reimagining what only humans can do. I recently introduced a keynote on this very topic—why your people strategy, not your tech stack, will be your greatest differentiator in the future of work. In my latest article, I share three strategic shifts leaders must make to build culture, trust, and long-term value in an AI-enabled world. Please check out the article and let me know your insights about human-centered leadership. *** Related: Beyond Data, Tech, and Tools: The Human Skills Every CX Leader Needs Now The

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Denise Lee Yohn - Brand-as-Business Bites Blog

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How Hostelworld Transformed Its Culture Through Innovative Performance Reviews - Denise Lee Yohn

The Power of Purpose: How Leaders Can Elevate Employee Engagement - Denise Lee Yohn

Beyond Data, Tech, and Tools: The Human Skills Every CX Leader Needs Now - Denise Lee Yohn

The Human Edge: Leading What Technology Can’t Replace - Denise Lee Yohn

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Denise Lee Yohn - Brand-as-Business Bites Blog