LLM Content Ingest API Initiative proposes framework for publisher compensation by LLMs and AI agents, while Containerization Project addresses emerging programmatic challenges.

Digiday

04.06.2025

TikTok: we're not just an entertainment app, we're full funnel

At this year’s TikTok World, the platform’s annual global ad product summit, TikTok revealed new products to entice advertisers.

Digiday

04.06.2025

Why podcasting has high trust and recall among its core audience

Podcast data from a new report by Sounds Profitable shows how consumers view podcasts as more memorable and trustworthy than other media.

Digiday

04.06.2025

YouTube creator Khare is competing for an Primetime Emmy Award

Future of TV Briefing features an interview with YouTube creator Michelle Khare who has 5.1 million subscribers and potentially an Emmy Award.

Digiday

03.06.2025

Two agencies heads key on minimal staffing, maximum freelance

Fluid staffing yields flexibility at a time when it's needed and freedom to customize to the needs of each client without breaking the bank.

Digiday

03.06.2025

Ad Tech Briefing: MNTN is ad tech's canary in the coal mine for future public listings - Digiday

Ad tech IPOs are more complicated in the contemporary era, as indicated by the latest public listing from MNTN.

Digiday

03.06.2025

Digiday Podcast: A day in the life of Marie Claire’s Nikki Ogunnaike

Marie Claire’s Nikki Ogunnaike shares her 6:30 a.m. routine, screen habits, and how she manages a day full of meetings.

Digiday

03.06.2025

Agencies bet on Cannes Lions 2025 for growth amid tight budgets

As the ad industry returns to the Riviera for Cannes Lions, agencies are navigating economic uncertainty and immigration challenges.

Digiday

03.06.2025

Lack of third-party measurement makes advertisers wary of Roblox

Roblox ad measurement continues to be a challenge for some advertisers, who are concerned over Roblox's lack of third-party measurement tools.

Digiday

02.06.2025

Target's Roundel ad revenue climbs as retail sales decline

While Target continues to contend with sluggish sales and economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot.

Digiday

02.06.2025

Brand deals are drying up for LGBTQ creators in Pride Month 2025

As brands pull back their spending on Pride Month marketing initiatives, LGBTQ+ creators are seeing their brand deals dwindle.

Digiday

02.06.2025

NYT's Amazon deal signals a new wave of publisher partnerships

The New York Times has signaled in its agreement with Amazon that it’s open to an AI licensing deal — if the terms are right.

Digiday

02.06.2025

WTF is AI slop doing to warp media metrics? - Digiday

AI slop is proliferating at am alarming rate and distorting programmatic ad buys. AI slop sites grew 700% in the last year, per Deepsee.io.

Digiday

02.06.2025

What does WPP's media course change actually mean for brands?

GroupM has been replaced by WPP Media. But questions over the agency's future remain.

Digiday

31.05.2025

How composable identity unlocks cross-departmental performance

Discover how composable identity helps marketing, sales and analytics teams unlock performance, agility and enterprise-wide alignment.

Digiday

30.05.2025

Our editors hit on Google trial, M&A, and privacy workarounds

Digiday+ members joined us to ask our editors their most pressing questions on the future of advertising technology.

Digiday

30.05.2025

Some brands are targeting niche sports fan communities

As the ceiling on sport sponsorship spending rises, room for non-standard approaches is also growing for a variety of brands.

Digiday

30.05.2025

Here's how Amazon has been selling its DSP so far this year

The 24-page pitch deck for its demand-side platform is so telling: it puts Amazon’s off-Amazon’s ambitions in black and white.

Digiday

30.05.2025

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer - Digiday

While summer might be a slower season, it’s an important time for brands and retailers to ensure they’ve still got customers’ attention.

Digiday

30.05.2025

The brand and agency guide to addressing market disruption with omnichannel strategies - Digiday

This Tactics + Insights guide, sponsored by Simpli.fi, explores how brands and agencies can successfully navigate sudden and continuous market disruptions by prioritizing omnichannel strategies.

Digiday

30.05.2025

Accenture Song's David Droga moves on as creative group in flux

In some ways, the skillset and rolodex Droga brought to the job isn’t as necessary in today’s Accenture Song.

Digiday

29.05.2025

Why guaranteed access matters when it comes to securing premium DOOH inventory

Discover how programmatic guaranteed DOOH helps advertisers secure premium placements, ensure delivery and drive performance at scale.

Digiday

29.05.2025

New LinkedIn metrics entice creators and advertisers

Creators and advertisers are encouraged by new LinkedIn metrics that make it easier to measure clicks and conversions.

Digiday

29.05.2025

The winners and losers of Google’s AI Mode

Google’s rollout of AI Mode has rattled publishers. Who stands to gain, and what else is threatened by Google’s integration of AI in search?

Digiday

29.05.2025

In-house agencies navigate a new phase of purpose and pressure

When the economy turns sour, marketers are the first in their businesses to taste it, especially the ones on in-house teams.

Digiday

29.05.2025

Zuckerberg sees AI-driven Meta as a one-stop shop for advertisers

A veteran media exec explains the thoughts most campaign planners should contemplate while continuing to invest billions on Facebook.

Digiday

29.05.2025

Q2 ad spend rebounds, but publishers brace for a murky H2

Publishers are dealing with some tariff jitters from advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.

Digiday

28.05.2025

MNTN’s IPO is a signal -- and a stress test

MNTN’s splashy debut on the New York Stock Exchange last week didn’t just grab attention, it lit a signal flare.

Digiday

28.05.2025

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards - Digiday

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less.

Digiday

28.05.2025

6-months into Perplexity ad business and marketers want scale

The platform no longer has time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency.

Digiday

28.05.2025

Marketers on display ad strategies, success metrics and challenges

This report looks at changes happening in display ads and how marketers are balancing traditional display ad options with email display ads.

Digiday

28.05.2025

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business - Digiday

This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms.

Digiday

28.05.2025

Creator marketing is now key to Mastercard’s culture strategy

MasterCard CMO Raja Rajamannar explains the brand's creator marketing approach -- and why influencer activity could eclipse TV.

Digiday

27.05.2025

Are retail media networks repeating the mistakes of programmatic?

Marketers are scrutinizing RMNs for transparency, measurement, and control—echoing early issues seen with programmatic advertising.

Digiday

27.05.2025

Q2 brought calm, not caution, as CMOs spend with caution

With companies pulling earnings forecasts and the upfront market losing steam, the signs are clear: advertisers are easing off the gas.

Digiday

27.05.2025

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come - Digiday

Advertisers should ask Google these questions about its latest advertising systems as regulators probe its AI efforts.

Digiday

27.05.2025

Google’s traditional search business is transforming for the AI era.

Google’s vp of global ads joined the Digiday Podcast to explain how Google is inserting ads into AI Mode and AI Overviews.

Digiday

27.05.2025

Search slips, Discover delivers in latest Google update

Google’s March core update brought manageable search traffic dips for some publishers, with Discover picking up some slack.

Digiday

26.05.2025

OpenAI is burning billions. Advertising might be the exit plan

The bull case for OpenAI to build an ads business on ChatGPT just got a lot more real.

home›Digiday›Marketing

Digiday - Marketing

Oatly reinvents market research -- it's way

IAB Tech Lab unveils plans to bolster publisher monetization in the AI era - Digiday

TikTok: we're not just an entertainment app, we're full funnel

Why podcasting has high trust and recall among its core audience

YouTube creator Khare is competing for an Primetime Emmy Award

Two agencies heads key on minimal staffing, maximum freelance

Ad Tech Briefing: MNTN is ad tech's canary in the coal mine for future public listings - Digiday

Digiday Podcast: A day in the life of Marie Claire’s Nikki Ogunnaike

Agencies bet on Cannes Lions 2025 for growth amid tight budgets

Lack of third-party measurement makes advertisers wary of Roblox

Target's Roundel ad revenue climbs as retail sales decline

Brand deals are drying up for LGBTQ creators in Pride Month 2025

NYT's Amazon deal signals a new wave of publisher partnerships

WTF is AI slop doing to warp media metrics? - Digiday

What does WPP's media course change actually mean for brands?

How composable identity unlocks cross-departmental performance

Our editors hit on Google trial, M&A, and privacy workarounds

Some brands are targeting niche sports fan communities

Here's how Amazon has been selling its DSP so far this year

Startups try to make smart bets with marketing budgets ahead of a potentially volatile summer - Digiday

The brand and agency guide to addressing market disruption with omnichannel strategies - Digiday

Accenture Song's David Droga moves on as creative group in flux

Why guaranteed access matters when it comes to securing premium DOOH inventory

New LinkedIn metrics entice creators and advertisers

The winners and losers of Google’s AI Mode

In-house agencies navigate a new phase of purpose and pressure

Zuckerberg sees AI-driven Meta as a one-stop shop for advertisers

Q2 ad spend rebounds, but publishers brace for a murky H2

MNTN’s IPO is a signal -- and a stress test

T Brand Studio, Dagne Dover and ShopMy are shortlisted for the 2025 Future Leader Awards - Digiday

6-months into Perplexity ad business and marketers want scale

Marketers on display ad strategies, success metrics and challenges

Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business - Digiday

Creator marketing is now key to Mastercard’s culture strategy

Are retail media networks repeating the mistakes of programmatic?

Q2 brought calm, not caution, as CMOs spend with caution

Ad Tech Briefing: Google’s AI updates are portent of antitrust cases to come - Digiday

Google’s traditional search business is transforming for the AI era.

Search slips, Discover delivers in latest Google update

OpenAI is burning billions. Advertising might be the exit plan

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