The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.

Digiday

15.09.2025

The next wave of AI tools will be about autonomous ones

Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes?

Digiday

15.09.2025

WTF is Model Context Protocol, and why should publishers care?

Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web.

Digiday

12.09.2025

Perplexity's ad business is at a crossroads

The departure of Perplexity's ads chief Taz Patel underscores a broader identity question the AI platform has yet to resolve.

Digiday

12.09.2025

Hundreds of retail media networks are now on the market

Ron Amram, the senior director of global media for Mars, gave a glimpse at the company’s playbook for retail media network partners.

Digiday

12.09.2025

Execs grapple with DEI under changed circumstances.

Many organizations have responded by changing titles and terminology while attempting to preserve the underlying work.

Digiday

12.09.2025

Retail media has hit a wall. Bayer wants to break it down.

Bayer’s programmatic and digital lead shares how the brand is pushing past silos and redefining what effective retail media looks like.

Digiday

12.09.2025

In a precarious economy, marketers opt for controlled risk

Few CMOs want to commit too much, too early early, especially with tariffs threatening to undercut margins and turn a decent Q4 into a loss.

Digiday

11.09.2025

Netflix turns to Amazon to make its ads easier to buy

Starting in Q4, Netflix will make its ad inventory available to buy through Amazon's programmatic buying platform.

Digiday

11.09.2025

Brands and artisans are left in a lurch after international carriers stop shipments to the U.S. - Digiday

In total, 88 postal operators notified the U.N. postal agency that they were suspending some or all services to the U.S.

Digiday

11.09.2025

Rising competition is making The Trade Desk bend, publishers say

The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory.

Digiday

11.09.2025

Crunching the numbers on brands and virtual influencers in 2025

Virtual influencers have been getting a lot of attention in 2025, but marketers are increasingly wary of potential backlash against them.

Digiday

11.09.2025

Sam’s Club has a new presentation layer for its website and app

As of the week of Sept. 1, Sam’s Club has rolled out a new presentation layer for its website and app to 100% of its members.

Digiday

11.09.2025

How local advertisers are breaking through in a fragmented media landscape

Explore how local advertisers are overcoming fragmented media with AI, automation and streaming strategies to drive measurable growth.

Digiday

10.09.2025

Index’s Casale blasts The Trade Desk’s SSP relabel as ‘ignorant’

Wondering why semantics has Index Exchange's CEO and president Andrew Casale fired up? Here’s the rundown:

Digiday

10.09.2025

Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners - Digiday

This year’s Digiday Awards winners reflect how brands are redefining consumer engagement through interactivity, cross-platform reach and data-driven personalization.

Digiday

10.09.2025

Six charts show conditions for sub-based streaming services

A deceleration in streaming sub growth and steady subscriber churn have coincided with a rise in people subscribing through aggregators.

Digiday

10.09.2025

What to expect at the Digiday Publishing Summit, September 2025

Here's a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit next week, where AI will be center stage

Digiday

10.09.2025

Advertisers are already looking ahead to next year’s World Cup

With nine months to go, marketers are plotting to make the most of what's expected to be the biggest World Cup yet.

Digiday

09.09.2025

How The New York Times is growing its subscriber base

The New York Times’ new family plan is key to its overall subscription strategy to boost acquisition, retention and revenue.

Digiday

09.09.2025

The definitive Digiday guide to what's in and out for platforms

There’s rarely a dull moment in platform land but even by those standards, this year has been unusually turbulent.

Digiday

09.09.2025

Tension between Roblox creators and ads shows at RDC 2025

The growing tension between Roblox creators and ads on the metaverse platform was on display at this year's Roblox Developers Conference.

home›Digiday›Marketing

Digiday - Marketing

How brands are driving holiday conversions with automation and creator partnerships

Future of TV Briefing: FAST platforms have become a fixture among audiences and ad buyers - Digiday

WTF is headless browsing, and how are AI agents fueling it? - Digiday

Amazon is dialing up its DSP in pact with SiriusXM - Digiday

People Inc. prioritizes traffic and revenue diversification in AI era

Ad fraud is a problem that’s gone away

How Google is responding to advertisers’ concerns about AI Max

Ads are coming to Best Buy stores — including on entrances, walls and checkout counters - Digiday

One year in, Business Insider's AI search is boosting click-throughs

Measurement is the word defining retail media right now - Digiday

H&M, Nike and other brands use AI to duplicate celebrities and drive original storytelling

Low consumer sentiment going into Q4 could mislead marketers

S4 Capital says the quiet part out loud: Ai is eating the ad industry

NFL Bleacher Report

Digiday Podcast: Ferrero on the growing pains of full-funnel RMNs

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy - Digiday

Brands are using Discord and Twitch to reach specific communities

Dmexco dimnished but not discared

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands - Digiday

The next wave of AI tools will be about autonomous ones

WTF is Model Context Protocol, and why should publishers care?

Perplexity's ad business is at a crossroads

Hundreds of retail media networks are now on the market

Execs grapple with DEI under changed circumstances.

Retail media has hit a wall. Bayer wants to break it down.

In a precarious economy, marketers opt for controlled risk

Netflix turns to Amazon to make its ads easier to buy

Brands and artisans are left in a lurch after international carriers stop shipments to the U.S. - Digiday

Rising competition is making The Trade Desk bend, publishers say

Crunching the numbers on brands and virtual influencers in 2025

Sam’s Club has a new presentation layer for its website and app

How local advertisers are breaking through in a fragmented media landscape

Index’s Casale blasts The Trade Desk’s SSP relabel as ‘ignorant’

Olipop, Digitas and Front Office Sports are among the 2025 Digiday Awards winners - Digiday

Six charts show conditions for sub-based streaming services

What to expect at the Digiday Publishing Summit, September 2025

Advertisers are already looking ahead to next year’s World Cup

How The New York Times is growing its subscriber base

The definitive Digiday guide to what's in and out for platforms

Tension between Roblox creators and ads shows at RDC 2025

home
›
Digiday
›
Marketing