News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
CTV beyond the living room: The marketer's guide to expanding CTV to every screen - Digiday
TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Earlier this year, Nielsen reported that, for the first time, […]
In the age of AI search, a domain is a critical differentiator - Digiday
Domain extensions, or top-level domains (TLDs), have been around for decades. As the internet continues its rapid expansion, traditional TLDs have been claimed with increasing frequency, making it difficult for businesses to find available, appropriate and memorable online addresses. That’s why domain strategy is becoming a core component of brand identity and a key point […]
Future of TV Briefing: The ad product OpenAI should introduce in Sora (I’m sorry) - Digiday
This week’s Future of TV Briefing looks at how OpenAI could create a commercial version of Sora’s Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators.
From clicks to curation: How publishers can reclaim control of the media ecosystem - Digiday
Kenneth Suh, Chief Strategy Officer, Nexxen The rise of zero-click search — in which users get answers through AI-powered summaries without ever clicking through to a website — has disrupted the once-reliable flow of referral traffic from search for many publishers. Unfortunately, fewer page visits mean fewer opportunities for monetization, creating fresh challenges for media […]
Brand advertisers find awareness niche for shoppable CTV formats
As the holidays approach, more brands are embracing interactive CTV ads. But while retailers struggle to reliably squeeze sales from shoppable units, CPG, pharmaceutical and entertainment advertisers put interactive formats to use for brand awareness.