Know Co.'s goal is to help small agencies grow their business and their services without taking control — a form of corporate altruism rarely seen in an industry that thrives on stealing business from each other.

Digiday

22.11.2024

News publishers aren't leaving X

Some pub execs said the platform is still useful for some traffic and engaging with fandoms — despite its toxicity.

Digiday

22.11.2024

How Creative Execution Boosts is Boosting Campaign Performance

Discover how creative execution, advanced formats and attention metrics are driving campaign performance and audience engagement.

Digiday

22.11.2024

Mastercard joins consumer brands flocking to Formula One

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Digiday

22.11.2024

Why PepsiCo and EA are expanding their partnership into mobile

PepsiCo’s integration into “EA Sports FC” shows that PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads.

Digiday

22.11.2024

AI search raises the bar for tailored shopping and transparency

AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?

Digiday

21.11.2024

Brands are Reinventing Performance Marketing for a Flattened Funnel

Discover how brands are merging strategies, using the open web and investing in tech to drive ROI in performance marketing.

Digiday

21.11.2024

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV - Digiday

The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.

Digiday

21.11.2024

Key takeaways from Digiday's 2024 Gaming Advertising Forum - Digiday

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.

Digiday

21.11.2024

Queries mount as The Trade Desk takes an unprecedented step

Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.

Digiday

21.11.2024

'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand - Digiday

Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.

Digiday

21.11.2024

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo - Digiday

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they've picked up in the private marketplace.

Digiday

20.11.2024

'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future - Digiday

As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future.

Digiday

20.11.2024

Audience Connection and Revenue Growth in a Privacy-First Era

See how publishers and advertisers use privacy-first strategies, contextual ads and first-party data to engage audiences and drive revenue.

Digiday

20.11.2024

Trump's admin puts new light on Google's potential breakup

Some in the ad tech ecosystem believe only a fine of hundreds of billions of dollars will prove an effective deterrent.

Digiday

20.11.2024

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - Digiday

Monks' Amy Luca shares insights on balancing timely and timeless marketing in the creator economy.

Digiday

20.11.2024

Future of TV Briefing: A Q&A with Coca-Cola's generative AI head about that holiday ad - Digiday

This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse.

Digiday

20.11.2024

What marketers should know about social media platform Bluesky

Social media minnow Bluesky has emerged as a surprise winner in the wake of this month’s presidential race.

Digiday

19.11.2024

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues - Digiday

At the end of the day, investors care about the numbers, and Roblox’s numbers are looking okay, whether or not the metrics are inflated. For the media buyers purchasing ads on the platform, the other side of Hindenburg’s report — a long list of anecdotes describing child safety risks on Roblox — was the larger concern.

Digiday

19.11.2024

Digiday editors discuss Trump's impact on the ad industry

On this episode of the Digiday Podcast, Digiday editors discuss President-elect Trump’s ripple effects on publishing, marketing and media.

Digiday

19.11.2024

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about? - Digiday

Unlike the rest of the world, direct-to-consumer pharma advertising is only allowed in the U.S. and New Zealand.

Digiday

19.11.2024

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year - Digiday

Amazon will be a major player in marketers' holiday strategies this year, and its position in holiday sales and marketing is only growing stronger.

Digiday

19.11.2024

Some creators are livid over the rise of fraudulent behavior

Some creators on Roblox and Fortnite are engaging in fraudulent behaviors that observers believe could damage brands and marketers’ interest in the medium.

Digiday

19.11.2024

How indie agencies are staking their claim in the creator economy

Agencies are snapping up creator agencies and even building bespoke tech to gain an edge in the creator economy.

Digiday

19.11.2024

From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change - Digiday

Media management firm Ebiquity has promoted chief strategy officer Ruben Schreurs to CEO, succeeding Nick Waters.

Digiday

18.11.2024

Marketers aren't sold on Perplexity ads — yet

For now, advertisers will do what they always do when new platforms court them: watch and wait before opening their wallets.

Digiday

18.11.2024

Media Buying Briefing: A tale of two reports (on media agencies) - Digiday

Where Forrester's latest Wave report generally gave media agencies high marks for integration of multiple skills, MediaSense/WFA cited marketers' desire to change remuneration toward business outcomes.

Digiday

18.11.2024

How influencer shops and agencies are adding content studios

Influencer shops expand content studios, among other strategies, to boost production speed and drive additional revenue streams.

Digiday

18.11.2024

How the European and U.S. publishing landscapes compare and contrast - Digiday

Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.

Digiday

18.11.2024

Index Exchange, Cognitiv integrate to use AI for ad curation

The companies are the latest to bring deep learning and large language models to media buying tools.

Digiday

15.11.2024

What a new TV show and its parallel mobile game say about the future of entertainment across media - Digiday

The parallel nature of the “DC Heroes United” TV show and video game reflects the central role of gaming in the rise of transmedia.

Digiday

15.11.2024

Creatives urge marketers to resist political ad messaging

Agency strategists and cultural experts told Digiday they expect some marketers to turn towards more “conservative” messaging post election.

Digiday

15.11.2024

Sauce brand Rao's, under Campbell's, makes a play for a national audience with a beefed-up budget - Digiday

With backing from Campbell's, Rao's is spending more to show up in live sports and events with the hope of reaching a national audience.

Digiday

15.11.2024

TikTok pushes new tools to attract SMBs

TikTok officially launched its Symphony Creative Studio globally, following a beta test period.

Digiday

15.11.2024

What is ad tech curation?

Done right, curation is a win-win: more efficient reach for advertisers and a revenue bump for publishers.

Digiday

14.11.2024

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say - Digiday

Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome users whether or not they want to be tracked by third-party cookies.

Digiday

14.11.2024

Media buyers say programmatic spend on Spotify is increasing

As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space.

Digiday

14.11.2024

Social media is becoming more fragmented than ever

Political discourse across social media platforms played a role in driving engagement since Election Day.

Digiday

14.11.2024

Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback - Digiday

Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback.

Digiday

14.11.2024

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads - Digiday

This year there's more than carols and tinsel in some brand's seasonal spots.

home›Digiday›Marketing

Digiday - Marketing

Is an altruistic holding company too good to believe? Know Co. begs to differ - Digiday

News publishers aren't leaving X

How Creative Execution Boosts is Boosting Campaign Performance

Mastercard joins consumer brands flocking to Formula One

Why PepsiCo and EA are expanding their partnership into mobile

AI search raises the bar for tailored shopping and transparency

Brands are Reinventing Performance Marketing for a Flattened Funnel

The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV - Digiday

Key takeaways from Digiday's 2024 Gaming Advertising Forum - Digiday

Queries mount as The Trade Desk takes an unprecedented step

'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand - Digiday

Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo - Digiday

'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future - Digiday

Audience Connection and Revenue Growth in a Privacy-First Era

Trump's admin puts new light on Google's potential breakup

Monks’ head of social sees this as the biggest challenge for marketers in the creator economy - Digiday

Future of TV Briefing: A Q&A with Coca-Cola's generative AI head about that holiday ad - Digiday

What marketers should know about social media platform Bluesky

Roblox ecosystem appears unmoved following report on inflated numbers and child safety issues - Digiday

Digiday editors discuss Trump's impact on the ad industry

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about? - Digiday

Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year - Digiday

Some creators are livid over the rise of fraudulent behavior

How indie agencies are staking their claim in the creator economy

From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change - Digiday

Marketers aren't sold on Perplexity ads — yet

Media Buying Briefing: A tale of two reports (on media agencies) - Digiday

How influencer shops and agencies are adding content studios

How the European and U.S. publishing landscapes compare and contrast - Digiday

Index Exchange, Cognitiv integrate to use AI for ad curation

What a new TV show and its parallel mobile game say about the future of entertainment across media - Digiday

Creatives urge marketers to resist political ad messaging

Sauce brand Rao's, under Campbell's, makes a play for a national audience with a beefed-up budget - Digiday

TikTok pushes new tools to attract SMBs

What is ad tech curation?

Google is getting ready to unveil how Chrome’s cookie opt-in model will work, sources say - Digiday

Media buyers say programmatic spend on Spotify is increasing

Social media is becoming more fragmented than ever

Media Briefing: Publishers' Q3 earnings show revenue upticks despite election ad pullback - Digiday

During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads - Digiday

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