This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

Digiday

25.06.2025

The state of DTC marketing in 2025 - Digiday

This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI.

Digiday

25.06.2025

The questions left open by the FTC’s Omnicom-IPG consent order

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

Digiday

25.06.2025

Why employees are so secretive about using AI at work — and why they shouldn’t be - Digiday

While leadership teams debate AI policies, employees are already using these tools, often in secret.

Digiday

25.06.2025

The ad industry's AI obsession leaves sustainability behind

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.

Digiday

25.06.2025

Platforms seek to redefine themselves as AI companies

According to platform execs, they have always been AI companies -- at least that’s the new narrative being sold to marketers.

Digiday

24.06.2025

How 'The Secret Lives of Mormon Wives' landed on Hulu

The talent manager and executive producer of “The Secret Lives of Mormon Wives” joined the Digiday Podcast.

Digiday

24.06.2025

CTV advertising is booming but the ad rates aren’t keeping up.

Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.

Digiday

24.06.2025

Cannes Lions 2025 shows how TV is now programmatic

Much of the large announcements at last week's Cannes Lions Festival of Creativity involved TV streaming and ad tech.

Digiday

24.06.2025

LGBTQ+ publishers grapple with a Pride ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Digiday

23.06.2025

What Dentsu’s synthetic audiences deal reveals about media planning's future

Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.

Digiday

23.06.2025

Creators and podcast networks are split on Spotify video

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

Digiday

23.06.2025

How iHeartMedia kept the essence of its AI-translated podcasts

More than a year after iHeartMedia planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day.

Digiday

23.06.2025

Cannes marks AI’s ad pivot

AI was the buzzword of the week at Cannes Lions but platforms behind it were largely absent. CMOs suspect that won’t be the case for long.

Digiday

23.06.2025

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond - Digiday

eMarketer forecasts that AI search ad spend will grow exponentially in the coming years, but its overall share of search will be small.

Digiday

23.06.2025

What you missed at Cannes Lions 2025 - Digiday

Here's what you might have missed from Cannes Lions 2025.

Digiday

20.06.2025

Digiday Podcast at Cannes: Three takeaways from Cannes 2025

Marketers came to Cannes this year looking for answers. Here are three takeaways from PMG's head of integrated media.

Digiday

20.06.2025

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix - Digiday

Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.

Digiday

20.06.2025

Why Hearst built an AI voice assistant tool for Delish

What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish.

Digiday

20.06.2025

Cannes Briefing: Optimism in the margins - Digiday

After a week defined by contradictions — lavish $10 million beachfront activations against a backdrop of economy anxiety, AI buzz alongside quiet budget cuts — the industry seemed to settle on an unexpected but familiar note: optimism.

Digiday

20.06.2025

Creators are using AI agents to talk to fans

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.

Digiday

19.06.2025

Cannes Briefing: What the ad industry isn’t saying about AI - Digiday

In Cannes, AI is both the ghost and the machine.

Digiday

19.06.2025

WTF is “query fan-out” in Google’s AI mode?

One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”

Digiday

19.06.2025

Media Briefing: DoubleVerify casts itself as news ally in Cannes

At Cannes Lions, DoubleVerify has been working to convince advertisers — and skeptics — that it can help fix the brand safety system.

Digiday

19.06.2025

Omnicom Media Group wraps its Cannes Lions deals with YouTube

The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.

Digiday

19.06.2025

Snap’s AI play targets the advertisers tired of Meta and Google

Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket.

Digiday

19.06.2025

Digiday Podcast at Cannes: Rachel Lindsay makes the case for creators

Rather than coming to the Cannes Lions Croisette to strike deals, creators like Rachel Lindsay say they’re playing a long game.

Digiday

19.06.2025

How taking a unified campaign approach helps brands outperform benchmarks

Explore how a unified campaign approach improves targeting, reduces data loss and drives stronger ad performance across channels.

Digiday

18.06.2025

The case for keeping marketing budgets amid economic uncertainty

Explore how brands use scenario planning to make smarter decisions about marketing budgets amid economic uncertainty and market shifts.

Digiday

18.06.2025

The Guardian bets on unified programmatic ad selling as curation gains ground - Digiday

The Guardian's CPMs have been surging as a result of accelerating PMP selling and curation, the publisher claims.

Digiday

18.06.2025

Omnicom strikes partnerships with PayPal and X at Cannes Lions

Omnicom's partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.

Digiday

18.06.2025

Digiday Podcast at Cannes: Inside X’s quiet Cannes strategy

Once a Cannes hotspot, Twitter Beach is no more. In this episode, we explore X’s quiet retreat from the Croisette—and TikTok ban.

Digiday

18.06.2025

How audiences watching in public places should be counted

How should TV and streaming audiences watching in a bar or other public place should be counted — and, more importantly, charged for.

Digiday

18.06.2025

From rose to roll credits: brands get serious about entertainment

At Cannes the ad industry comes to terms with its entertainment ambitions.

Digiday

17.06.2025

Disney adds Amazon to its DRAX partnership roster - Digiday

Amazon and Disney have struck a partnership at Cannes Lions bringing Amazon DSP to Disney's ad exchange DRAX.

home›Digiday›Marketing

Digiday - Marketing

Pinterest's pitch deck pushes Performance+ into the spotlight

The CMA said hat it wants to set more binding rules for Google

Retail media networks grow up with full-funnel makeover

Media buyers don’t believe TikTok is going to be banned

Publishers left out of the referral loop as social users favor creators

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work - Digiday

The state of DTC marketing in 2025 - Digiday

The questions left open by the FTC’s Omnicom-IPG consent order

Why employees are so secretive about using AI at work — and why they shouldn’t be - Digiday

The ad industry's AI obsession leaves sustainability behind

Platforms seek to redefine themselves as AI companies

How 'The Secret Lives of Mormon Wives' landed on Hulu

CTV advertising is booming but the ad rates aren’t keeping up.

Cannes Lions 2025 shows how TV is now programmatic

LGBTQ+ publishers grapple with a Pride ad spend slowdown

What Dentsu’s synthetic audiences deal reveals about media planning's future

Creators and podcast networks are split on Spotify video

How iHeartMedia kept the essence of its AI-translated podcasts

Cannes marks AI’s ad pivot

In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond - Digiday

What you missed at Cannes Lions 2025 - Digiday

Digiday Podcast at Cannes: Three takeaways from Cannes 2025

Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix - Digiday

Why Hearst built an AI voice assistant tool for Delish

Cannes Briefing: Optimism in the margins - Digiday

Creators are using AI agents to talk to fans

Cannes Briefing: What the ad industry isn’t saying about AI - Digiday

WTF is “query fan-out” in Google’s AI mode?

Media Briefing: DoubleVerify casts itself as news ally in Cannes

Omnicom Media Group wraps its Cannes Lions deals with YouTube

Snap’s AI play targets the advertisers tired of Meta and Google

Digiday Podcast at Cannes: Rachel Lindsay makes the case for creators

How taking a unified campaign approach helps brands outperform benchmarks

The case for keeping marketing budgets amid economic uncertainty

The Guardian bets on unified programmatic ad selling as curation gains ground - Digiday

Omnicom strikes partnerships with PayPal and X at Cannes Lions

Digiday Podcast at Cannes: Inside X’s quiet Cannes strategy

How audiences watching in public places should be counted

From rose to roll credits: brands get serious about entertainment

Disney adds Amazon to its DRAX partnership roster - Digiday

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