Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?

Digiday

12.05.2025

The Trade Desk plays offense in a market that’s closing in

Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering.

Digiday

09.05.2025

Sorrell’s AI bet: fear billable hours, more output-based deals

AI is upending the ad business and S4 Capital is changing its pricing accordingly.

Digiday

09.05.2025

How creators are using AI to make audio, video and written content

AI-generated creator content is on the rise, with creators using generative AI to make audience-facing podcasts, newsletters and videos.

Digiday

09.05.2025

BuzzFeed, News Corp, New York Times push back on tariff fears

Execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow.

Digiday

09.05.2025

Why do advertisers give public companies an easy time?

Digiday Programmatic Marketing Summit attendees call foul, claiming IPOs encourage murkiness amid ad tech providers.

Digiday

09.05.2025

After a stumble, a recovery -- but The Trade Desk isn’t untouchable

Following a stumble, the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child.

Digiday

09.05.2025

As tech giants stall, Peter Naylor eyes new ground in ad tech

Nearly a year after he left Netflix, ad industry veteran Peter Naylor is back as a board member at ad tech business Kochava.

Digiday

08.05.2025

Publishers' subscription revenue is up this year

Subscriptions is one area where publishers are seeing more revenue, and they're looking to strengthen that part of their business further.

Digiday

08.05.2025

Uber Ads names Edwin Wong head of measurement science

As Uber’s ad business scales past $1.5 billion, Wong is tasked with navigating ad measuring across mobility, delivery, and commerce.

Digiday

08.05.2025

How the new 4As CEO is thinking about the industry's challenges

Starting today, Justin Thomas-Copeland will succeed Marla Kaplowitz as the 4As’ CEO.

Digiday

08.05.2025

Economic uncertainty shadow publishers’ pitch at IAB NewFronts

At the IAB NewFronts, news publishers are hammering home a familiar message that their content is brand safe, at a time when stakes are high.

Digiday

08.05.2025

Amazon shoppers are more curious about where things are made.

According to new data from e-commerce analytics firm SmartScout, discovery-oriented searches like “made in USA products only” have surged.

Digiday

08.05.2025

Quotes on the quarter: What uncertainty sounds like in advertising

Marketers are managing a confluence of pressure points while trying to gauge just how much demand they can still drive.

Digiday

08.05.2025

Why AI integration is the key to amplifying its value

Explore how AI integration in ad tech drives performance, from real-time optimization to measurement across platforms and systems.

Digiday

07.05.2025

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners - Digiday

This year’s Digiday Content Marketing Awards winners embraced video content, in its various forms, to craft compelling narratives that successfully connect with audiences. As brands work to build long-term consumer relationships, tailoring content to individual preferences has become mission-critical.

Digiday

07.05.2025

Why business-to-person marketing requires a new identity approach

Explore how composable identity helps marketers control data, boost compliance and activate business-to-person strategies at scale.

Digiday

07.05.2025

Programmatic ad spend loses out to email this year

In the display advertising space, marketers are using and spending more on email this year than programmatic ads — a first for the channel.

Digiday

07.05.2025

Podcast consumption shifts toward connected TVs

As connected TV becomes YouTube's primary watch surface, podcasters are seeing a rise in viewership on the biggest screen in the house.

Digiday

07.05.2025

From hype to reality: AI in publishing – by the numbers

Here are the numbers to know around AI technology's increasingly clear impact on publishers’ traffic and content scraping.

Digiday

07.05.2025

These conversations were captured at Digiday's studio at Possible

Topics bubbling up during Possible included the cooling M&A market, the opportunities/challenges of retail media and the power of sports.

Digiday

07.05.2025

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point - Digiday

This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.

Digiday

06.05.2025

Why the 4A's revamped its MAIP, Vanguard programs for inclusion

The 4A's is pushing for more inclusivity in its MAIP and Vanguard programs-two of the marketing industry’s cornerstone diversity initiatives.

Digiday

06.05.2025

Marketing Briefing: 100 days of Trump, here's how marketers feel

For marketers, there’s been an expectation of chaos this time around but that expectation doesn’t make the reality any easier to manage.

Digiday

06.05.2025

Ad dollars stay the course on TikTok, ban or no ban

TikTok’s fate may be uncertain in the U.S. but advertisers are shrugging and spending anyway, according to a Digiday research.

Digiday

06.05.2025

WTF is Retrieval Augmented Generation for AI chatbots and large language models? - Digiday

Companies can use RAG to provide chatbots with up-to-date information while controlling what information is made available to the large language models powering them.

Digiday

06.05.2025

What's in and out in this year's TV and streaming ad upfront market

Digiday's senior media buying editor discusses what's in and out in TV and streaming heading into this year’s upfront market.

Digiday

06.05.2025

What Google, the DOJ are proposing for ad tech antitrust remedies

The proposals were mapped out on Monday in written filings just days after they were outlined to Judge Leonie Brinkema,

Digiday

06.05.2025

Why advertisers are pushing for real-time bidding in retail media

As retail media networks grow, advertisers want real-time bidding to improve pricing transparency, highlighting opportunities and challenges.

Digiday

05.05.2025

What do clients want from former media apex predator GroupM?

Industry insiders share the magic words clients want to hear before they consider GroupM's pitch.

Digiday

05.05.2025

LinkedIn emerges as a serious player in the creator economy - Digiday

As LinkedIn positions itself more firmly as a home for creators, influencer marketers on the platform say that their business is booming.

Digiday

05.05.2025

In Graphic Detail: How AI is changing search and advertising

The advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

Digiday

05.05.2025

Marketers grapple with Google as a platform in flux

There’s a vibe shift rippling through marketing circles as the industry comes to terms with the hangover of its long entanglement with Google.

Digiday

05.05.2025

Google’s CTV updates show how DSP arms race is accelerating

Clients are tentatively looking at DV360 for their CTV buys, as it adds audience targeting, interests and purchase-intent signals

Digiday

05.05.2025

How travel and tourism marketers are tweaking their strategies

Marketers who are reliant on international travel are delaying bigger budget outlays, and reworking their audience strategies to manage the current economic climate.

Digiday

02.05.2025

The case for and against… advertising through the trade war - Digiday

Marketers face a tough choice in the face of tariffs: hold the line, or beat a measured retreat? Let's review the arguments on either side.

Digiday

02.05.2025

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go - Digiday

At the Possible conference, some asked how AI can be applied to ease the challenges advertisers face due to the fragmented digital landscape.

home›Digiday›Marketing

Digiday - Marketing

CTV, DSP issues are programmatic marketers' main concerns

Media buyers expect a slower TV upfronts amid economic worries

Marketers are encouraged by Roblox data, but want to see more

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale - Digiday

The Trade Desk plays offense in a market that’s closing in

Sorrell’s AI bet: fear billable hours, more output-based deals

How creators are using AI to make audio, video and written content

BuzzFeed, News Corp, New York Times push back on tariff fears

Why do advertisers give public companies an easy time?

After a stumble, a recovery -- but The Trade Desk isn’t untouchable

As tech giants stall, Peter Naylor eyes new ground in ad tech

Publishers' subscription revenue is up this year

Uber Ads names Edwin Wong head of measurement science

How the new 4As CEO is thinking about the industry's challenges

Economic uncertainty shadow publishers’ pitch at IAB NewFronts

Amazon shoppers are more curious about where things are made.

Quotes on the quarter: What uncertainty sounds like in advertising

Why AI integration is the key to amplifying its value

The New York Times, e.l.f. and Business Insider are 2025 Digiday Content Marketing Awards winners - Digiday

Why business-to-person marketing requires a new identity approach

Programmatic ad spend loses out to email this year

Podcast consumption shifts toward connected TVs

From hype to reality: AI in publishing – by the numbers

These conversations were captured at Digiday's studio at Possible

Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point - Digiday

Why the 4A's revamped its MAIP, Vanguard programs for inclusion

Marketing Briefing: 100 days of Trump, here's how marketers feel

Ad dollars stay the course on TikTok, ban or no ban

WTF is Retrieval Augmented Generation for AI chatbots and large language models? - Digiday

What's in and out in this year's TV and streaming ad upfront market

What Google, the DOJ are proposing for ad tech antitrust remedies

Why advertisers are pushing for real-time bidding in retail media

What do clients want from former media apex predator GroupM?

LinkedIn emerges as a serious player in the creator economy - Digiday

In Graphic Detail: How AI is changing search and advertising

Marketers grapple with Google as a platform in flux

Google’s CTV updates show how DSP arms race is accelerating

How travel and tourism marketers are tweaking their strategies

The case for and against… advertising through the trade war - Digiday

At Possible, generative AI shifts from shiny object to useful tool, but with a long way to go - Digiday

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