The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community.

Digiday

30.04.2025

How mid-sized advertisers may shape this year’s upfront market

This could have the effect of pressing larger advertisers to commit.

Digiday

30.04.2025

European and British marketers trim spend in face of Trump’s tariffs

U.K. ad spend forecasts have been cut back in face of tariff disruption, while exporters are reconsidering their U.S. presence.

Digiday

30.04.2025

Some speakers were glad that brands haven't yet slashed budgets

The message being delivered by executives at Possible on Day 1: no one's cutting back ad budgets yet but no one's adding either.

Digiday

30.04.2025

Potential browser buyers if Google’s forced to sell Chrome

Antitrust trial witnesses from OpenAI, Perplexity, DuckDuckGo and Yahoo testified about the future of Chrome if a judge forces a sale.

Digiday

30.04.2025

As AI lawsuits mount, publishers still struggle to block the bots

Ziff Davis's lawsuit against OpenAI highlights publishers' struggles to stop AI companies from scraping their content.

Digiday

29.04.2025

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger - Digiday

IPG's chief client officer is one of the holdco's sharpest execs and one to watch during its merger with Omnicom.

Digiday

29.04.2025

Marketing Briefing: What to make of major marketers' earnings calls

Major brand marketers had C-Suite executives note their own worries about consumers during earnings calls.

Digiday

29.04.2025

7 key questions for Snap’s Q1 2025 earnings today

Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify.

Digiday

29.04.2025

TikTok wants creators to know about its livestreaming opportunity

Through private Discord servers and Zoom webinars, TikTok's livestreaming push is educating creators about live gifting on TikTok Live.

Digiday

29.04.2025

The hottest takes on Google's cookie chaos and potential breakup

For now, all eyes are on Chrome and whatever remedies the courts decide to impose on Google’s ad tech empire.

Digiday

29.04.2025

WTF are JBPs?

The Digiday Podcast breaks down what a JBP (joint business plans and partnerships) are and why they matter in the booming retail media space.

Digiday

28.04.2025

Despite economic challenges, small businesses bet on retail media

Despite tight budgets and looming recession fears, small brands ramp up investment in retail media networks to boost visibility.

Digiday

28.04.2025

Is Facebook becoming a new revenue stream for publishers again?

A recent spike in Facebook referral traffic is coinciding with new revenue from Meta’s content monetization program for some publishers.

Digiday

28.04.2025

Millennial parents of Gen Alpha kids see content very differently.

This new set of families have an influence on each other’s consuming habits unlike prior generations, per report.

Digiday

28.04.2025

Industry dos and don'ts to manage chaos

To get a sense of how some marketers, agency execs and industry analysts are figuring out this chaotic moment, we asked them for their dos and don’ts.

Digiday

28.04.2025

WTF are gray bots?

AI agents, scrapers and crawlers powering the agentic era are quietly reshaping web — and potentially the digital economy.

Digiday

28.04.2025

Music promoters are looking beyond TikTok amid ban uncertainty

Music promotion on Instagram Reels and YouTube Shorts is ramping up in the wake of the TikTok ban situation.

Digiday

28.04.2025

The great cookie backpedal: who’s winning, who’s whiplashed

The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie u-turn is officially yesterday’s panic.

Digiday

26.04.2025

WTF is composable identity?

This WTF guide, sponsored by Adstra, explores how composable identity is changing how marketers target and engage consumers across a fragmented ecosystem — future-proofing their marketing strategies against industry and regulatory changes.

Digiday

25.04.2025

How brand safety tools are evolving into growth drivers

Explore how brand safety tools powered by AI are moving beyond protection to improve performance and deliver creative and media insights.

Digiday

25.04.2025

Why the search for third-party cookie alternatives hasn't stopped

For marketers, the lesson’s clear: whatever they're building to target or measure ads needs to be built to last.

Digiday

25.04.2025

As platforms implement livestreaming, creator community is divided

Platforms' livestreaming push has highlighted an underlying divide in the community of livestreaming creators.

Digiday

25.04.2025

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns? - Digiday

Google Chrome announced a U-turn on third-party cookies this week, it was probably a sacrifice to save its web browser Chrome.

Digiday

25.04.2025

Meta's Threads launches ads, advertisers remain calm but intrigued

Meta has officially launched ads on Threads globally, and advertisers have entered the predictable wave of testing.

Digiday

25.04.2025

Publishers were ready to make the switch to first-party data

Publishers were ready for the move away from third-party data: the role of first-party data in generating ad revenue was set to grow significantly, and the percentage of ad impressions served by first-party data was set to increase.

Digiday

25.04.2025

Confessions of a media buyer on Google's third-party cookie U-turn

For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline.

Digiday

24.04.2025

Google’s Chrome retreat puts drive for cookie alternatives in doubt

Now that the cookie's staying for good, enthusiasm for alternatives is "muted," despite agency advice.

Digiday

24.04.2025

BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday

This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement.

Digiday

24.04.2025

A look inside Possible's content this year - Digiday

While Possible has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.

Digiday

24.04.2025

How marketers and creators vet influencer agencies today

When everyone, even more traditional agencies, are after brand dollars, what separates the best influencer marketing agencies from the rest?

Digiday

24.04.2025

The state of subscription pricing

Digiday takes a look at how publishers are approaching subscription pricing and how subscriptions drive other revenue streams for publishers.

Digiday

24.04.2025

Media Briefing: Publishers respond to Google’s cookie u-turn

After years of prepping for the third-party cookie deprecation, publishers say Google’s u-turn was a shock, but those effort weren't a waste.

Digiday

23.04.2025

Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners - Digiday

The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.

Digiday

23.04.2025

Amid confusion over options, some brands' interest in Roblox cools

Different sellers are asserting differing visions of how to best advertise on Roblox. The debate has made some brands wary of buying.

Digiday

23.04.2025

Google Chrome will now continue to use third-party cookies

Google decided that companies can still use the targeting technology in the world's most popular web browser.

Digiday

23.04.2025

How Agentforce and Data Cloud drive Salesforce's AI agent growth

Salesforce says Data Cloud and Agentforce are driving growth of AI agents across marketing, sales and customer services.

Digiday

23.04.2025

BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday

Digiday

23.04.2025

During economic uncertainty, Amazon tells advertisers to go all in

Amazon tells advertisers to go all in on its platform to reap the rewards, according to a pitch deck from April 2025 shared with Digiday.

home›Digiday›Marketing

Digiday - Marketing

As brands freeze budgets, creators feel the squeeze

Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists - Digiday

How mid-sized advertisers may shape this year’s upfront market

European and British marketers trim spend in face of Trump’s tariffs

Some speakers were glad that brands haven't yet slashed budgets

Potential browser buyers if Google’s forced to sell Chrome

As AI lawsuits mount, publishers still struggle to block the bots

‘People want to follow her’: Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger - Digiday

Marketing Briefing: What to make of major marketers' earnings calls

7 key questions for Snap’s Q1 2025 earnings today

TikTok wants creators to know about its livestreaming opportunity

The hottest takes on Google's cookie chaos and potential breakup

WTF are JBPs?

Despite economic challenges, small businesses bet on retail media

Is Facebook becoming a new revenue stream for publishers again?

Millennial parents of Gen Alpha kids see content very differently.

Industry dos and don'ts to manage chaos

WTF are gray bots?

Music promoters are looking beyond TikTok amid ban uncertainty

The great cookie backpedal: who’s winning, who’s whiplashed

WTF is composable identity?

How brand safety tools are evolving into growth drivers

Why the search for third-party cookie alternatives hasn't stopped

As platforms implement livestreaming, creator community is divided

Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns? - Digiday

Meta's Threads launches ads, advertisers remain calm but intrigued

Publishers were ready to make the switch to first-party data

Confessions of a media buyer on Google's third-party cookie U-turn

Google’s Chrome retreat puts drive for cookie alternatives in doubt

BBC S​​tory​​Works, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday

A look inside Possible's content this year - Digiday

How marketers and creators vet influencer agencies today

The state of subscription pricing

Media Briefing: Publishers respond to Google’s cookie u-turn

Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners - Digiday

Amid confusion over options, some brands' interest in Roblox cools

Google Chrome will now continue to use third-party cookies

How Agentforce and Data Cloud drive Salesforce's AI agent growth

BBC S​​tory​​Works, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday

During economic uncertainty, Amazon tells advertisers to go all in

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BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday

BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists - Digiday