Uber’s global head of advertising Kristi Argyilan says the future of retail media hinges on brand differentiation and breaking one-size-fits-all playbook.

Digiday

30.06.2025

"Grow a Garden" and a new report show Roblox's marketing power

The explosive growth of "Grow a Garden" has brought new attention to Roblox — and rejuvenated marketers' interest in its advertising power.

Digiday

30.06.2025

Two years on, media buyers evaluate The Trade Desk's Kokai

Two years after its launch, The Trade Desk’s Kokai tool has acquired a mixed reputation among the agency media buyers it was designed for.

Digiday

30.06.2025

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future - Digiday

Efforts are underway to take IAS private but there are varying levels of interest from private equity groups.

Digiday

30.06.2025

TikTok pushes deeper into AI-powered ads

While TikTok’s U.S. lifespan remains uncertain, the entertainment app is firmly focused on its future, in particular Smart+ and search.

Digiday

30.06.2025

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025 - Digiday

At VidCon 2025, more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch.

Digiday

30.06.2025

Why faceless creators are on the rise in 2025

Brands are rapidly increasing their spending on faceless creators, showing the unique benefits of working with this type of influencer.

Digiday

27.06.2025

Golf creators are signing more brand deals as the sport grows

Golf is booming, and so is influencer marketing. As a result, golf creators are signing an unprecedented number of brand deals in 2025.

Digiday

27.06.2025

How employment is projected to transform in media during the AI era - Digiday

Experts offer pointers on how to future-proof your career or re-enter the job market in a period of disruption.

Digiday

27.06.2025

Why omnichannel advertising needs gaming at its core

Explore how gaming strengthens omnichannel advertising strategies by boosting engagement, reach and brand safety across platforms.

Digiday

27.06.2025

Sam’s Club sees initial success with digital checkout - Digiday

Sam's Club's CFO said at an investment conference that "if we fast forward into the future," there will probably be no checkout registers.

Digiday

27.06.2025

The regulatory hurdles still in the way of the Omnicom-IPG merger

The Omnicom-Interpublic merger remains on track for completion later this year, following a qualified approval from the FTC.

Digiday

26.06.2025

Retail media networks grow up with full-funnel makeover

Retail media networks are flexing full-funnel ambitions, striking ad tech deals and off-site partnerships to win brand dollars.

Digiday

26.06.2025

Pinterest's pitch deck pushes Performance+ into the spotlight

Pinterest's bid to automate more of its ad business is moving from test phase to full-throated sales pitch.

Digiday

26.06.2025

The CMA said hat it wants to set more binding rules for Google

The UK watchdog wants to set binding rules around how Google operates search and how publishers' content is used, including AI Overviews.

Digiday

26.06.2025

Publishers left out of the referral loop as social users favor creators

News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.

Digiday

26.06.2025

Media buyers don’t believe TikTok is going to be banned

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Digiday

25.06.2025

Platforms seek to redefine themselves as AI companies

According to platform execs, they have always been AI companies -- at least that’s the new narrative being sold to marketers.

Digiday

25.06.2025

The questions left open by the FTC’s Omnicom-IPG consent order

The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.

Digiday

25.06.2025

The state of DTC marketing in 2025 - Digiday

This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI.

Digiday

25.06.2025

Why employees are so secretive about using AI at work — and why they shouldn’t be - Digiday

While leadership teams debate AI policies, employees are already using these tools, often in secret.

Digiday

25.06.2025

The ad industry's AI obsession leaves sustainability behind

AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.

Digiday

25.06.2025

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work - Digiday

This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.

Digiday

24.06.2025

LGBTQ+ publishers grapple with a Pride ad spend slowdown

LGBTQ+-focused publishers faced a tougher-than-usual Pride month this June, as ad dollars failed to materialize.

Digiday

24.06.2025

CTV advertising is booming but the ad rates aren’t keeping up.

Midway through the year, ad execs say CPMs are down. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year.

home›Digiday›Marketing

Digiday - Marketing

Podcasters are leaning into live events as sponsorship inventory

The new programs exhibit an evolution beyond affiliate links

In ad tech’s era of AI and ambiguity, Cluely makes a case for chaos

Cloudflare's new tool lets publishers block all AI crawlers

Rising client demand prompts agencies to push AI search offerings

In CTV, retail media and emerging channels, third-party data is more important than ever

Vogue faces new headwinds as Anna Wintour shifts focus

How Future is using its AI engine to turn engagement into ad dollars

Video is boosting smaller Substack creators' subscriber numbers

Here are the biggest misconceptions about AI content scraping

People are watching YouTube on TVs than any other device.

More than half of marketers invest in TV and streaming ads

Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech - Digiday

How leading publishers use data to refine subscription and ad strategies

From search box to habit: Tripadvisor rethinks it place in the AI era

From Roundel to Uber: Kristi Argyilan on retail media’s future

"Grow a Garden" and a new report show Roblox's marketing power

Two years on, media buyers evaluate The Trade Desk's Kokai

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future - Digiday

TikTok pushes deeper into AI-powered ads

YouTube vs. TikTok vs. Instagram: What Gen Z really watches in 2025 - Digiday

Why faceless creators are on the rise in 2025

Golf creators are signing more brand deals as the sport grows

How employment is projected to transform in media during the AI era - Digiday

Why omnichannel advertising needs gaming at its core

Sam’s Club sees initial success with digital checkout - Digiday

The regulatory hurdles still in the way of the Omnicom-IPG merger

Retail media networks grow up with full-funnel makeover

Pinterest's pitch deck pushes Performance+ into the spotlight

The CMA said hat it wants to set more binding rules for Google

Publishers left out of the referral loop as social users favor creators

Media buyers don’t believe TikTok is going to be banned

Platforms seek to redefine themselves as AI companies

The questions left open by the FTC’s Omnicom-IPG consent order

The state of DTC marketing in 2025 - Digiday

Why employees are so secretive about using AI at work — and why they shouldn’t be - Digiday

The ad industry's AI obsession leaves sustainability behind

Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work - Digiday

LGBTQ+ publishers grapple with a Pride ad spend slowdown

CTV advertising is booming but the ad rates aren’t keeping up.

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