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CVS Media Exchange bets on solving the measurement gap to stand out in the retail media landscape - Digiday
Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They're pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.
How brands are using gaming personas to reach players effectively - Digiday
Jordan Shlachter, head of measurement and insights, Activision Blizzard Media With 3.4 billion players actively gaming, advertisers have a unique opportunity to connect with a vast, engaged audience beyond the traditional gamers marketers might initially consider. Only 42% of video game players categorize or label themselves as gamers, while 44% do not identify as gamers […]
NewFronts Briefing: TikTok and Meta pitch short-form video offerings and AI tools on the final day - Digiday
On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate's recent ruling to ban it in the U.S.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status - Digiday
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
In the marketing world, anime is following in the footsteps of gaming - Digiday
As marketers look to take advantage of anime's entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB's CEO - Digiday
Day three of the IAB's annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.
Research Briefing: Frequency capping matters most on streaming platforms - Digiday
In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms - Digiday
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Q&A: How attention, search and recall are creating more effective video ad metrics - Digiday
Sponsored by A+E In a complex media ecosystem, advertisers are striving to understand metrics in ways that enable holistic decision-making. The attention economy is at the heart of successful ad campaigns, so the KPIs associated with attention have become a central factor in marketing strategies. The approach is particularly beneficial as advertisers seek more effective […]
Sephora amplía sus programas de devolución y recolección de envases vacíos - Digiday
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. Sephora, uno de los principales nombres del sector minorista de la belleza mundial, está avanzando en la integración de la sostenibilidad en sus prácticas empresariales. Su compromiso con la sostenibilidad se manifiesta en sus esfuerzos en torno al reciclaje de […]
CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads - Digiday
This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report we examine which platforms receive the bulk of marketers ad budgets and ad placements and which platforms match up to different advertiser needs.
How Nuuly plans to retain customer subscriptions, data after its first growth spurt - Digiday
On this episode of the Digiday Podcast, we caught up with a Nuuly exec to talk about the company's profitability, plans to maintain the momentum and bumps a changing digital marketing landscape could cause along the way.
Walmart y Roblox se asocian para hacer realidad el comercio electrónico virtual - Digiday
Desde hoy, Walmart puede vender productos físicos directamente a los usuarios que están dentro de Roblox. La introducción del comercio electrónico en la vida real podría marcar un antes y un después en las ambiciones de la empresa de convertirse en un destino global para la vida virtual. La experiencia de comercio electrónico de Walmart […]
How publishers are optimizing their tech stacks to enhance addressability - Digiday
John Martin, senior director, publisher growth solutions, PubMatic Audience addressability has gained renewed urgency as Google finally started deprecating third-party cookies in Chrome. Now, publishers must consider how signal loss will affect their businesses and ensure they are future-proofing their operations. The role of publishers’ first-party data has continued to grow in a post-cookie landscape. […]
Walmart and Roblox are teaming up to make virtual e-commerce a reality - Digiday
Roblox first teased the launch of e-commerce during November’s Roblox Investor Day, and the Walmart experience is a pilot test that will run through the month of May. During the pilot test, Roblox will not receive a cut of item sales, with all revenues going directly to Walmart.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back - Digiday
When it comes to social media marketing, YouTube doesn't always get as much attention as its Meta, TikTok and X counterparts. But brands are actually increasing their marketing spend on the platform. It turns out it's a different story for agencies, though.