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Media Agency Report: Horizon, Publicis, UM and others on CTV’s appeal, agency partnerships and programmatic’s evolution - Digiday
We discussed with our research panels CTV and streaming’s increasing appeal, the advice they’ve been sharing with clients about programmatic buying, and how they’re working more closely with creative agencies.
The pragmatist's guide to esports in 2024 - Digiday
Last year, Digiday published a “cynic’s guide” to esports in 2023. This year, the industry’s outlook is decidedly more optimistic. However, many esports companies remain unprofitable, and industry leaders are still trying to find a path forward that is sustainable in the long term.
How the writers of 'DC Heroes United' are building a transmedia bridge between gaming and TV - Digiday
As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game.
Why Epic Games' Fortnite Creative marketing push is sparking calls for more transparency from some creators - Digiday
Epic’s marketing support of specific Fortnite Creative experiences does not represent an official partnership between the game developer and the creator studios that published those experiences. In fact, the developers who benefited from the campaign only found out about it when it crossed their own social feeds.
Influencer shops hope to entice creators with talent platforms that offer CTV, AI features - Digiday
Influencer companies have been muscling into the talent management scene recently – and now they’re hoping to make use of artificial intelligence and connected TV features in an effort to entice talent managers and brands to broker more creator deals on their platforms.