Sunglass Hut is betting on streaming TV ads to drive reach and increase traffic. One of its latest campaigns drove people to its stores through special localized QR codes.

Digiday

08.08.2025

How curation is causing a paradigm shift across programmatic advertising

Discover how curation in programmatic advertising is boosting performance and addressability for brands, agencies and publishers.

Digiday

08.08.2025

Why performance marketing means nothing without consumer trust

To earn consumer trust, marketers are investing in emotional storytelling, transparent messaging and brand-building tactics beyond performance alone.

Digiday

08.08.2025

The Trade Desk shares plunge after posting Q2 revenues of $694 million - Digiday

Despite posting Q2 revenue gains of 19%, topping $694 million, The Trade Desk saw its stock price drop sharply in after-hours trading.

Digiday

08.08.2025

Why marketers aren’t yet panicking in face of tariff pressures

There's reasons to be cheerful (well, cautiously optimistic) about the ad economy –the gloom expected earlier in the year hasn't materialized.

Digiday

08.08.2025

As AI alters cost of creative, indies review how they charge clients

Indies are weighing up the pros and cons of output-based pricing as gen AI usage alters the cost of creative.

Digiday

08.08.2025

Magnite hints at potential future legal action against Google - Digiday

On its Q2 earnings call, Magnite CEO Michael Barrett noted he was mulling a legal action against Google related to its antitrust case.

Digiday

08.08.2025

WTF is creator generated content?

In another push for greater control, brands are turning to creator created content in their influencer campaigns.

Digiday

08.08.2025

Creative is being rebuilt around AI. Pricing will follow

This looks a lot like a long-promised idea finally edging toward reality: personalization at scale, but with the system to finally deliver it.

Digiday

08.08.2025

Elon Musk bets on AI (and Grok) to win back advertisers

Musk is clearly angling for more performance-driven outcomes -- specifically, getting users to buy directly from the app.

Digiday

08.08.2025

Publishers’ new power player: the AI negotiator

There's a new MVP in the room in the AI era. Publishers are tapping execs for the role of the AI negotiator to strike deals with platforms.

Digiday

08.08.2025

Meta's Superintelligence Labs is already becoming part of the pitch

The details vary but the overarching message is consistent: Meta's reps are charged with bringing Zuckerberg’s latest vision to life.

Digiday

08.08.2025

Future of TV Briefing: 5 reasons CTV's ROI comes up short for advertisers - Digiday

This week’s Future of TV Briefing breaks down the biggest obstacles to advertisers reaping returns from their CTV ad investments.

Digiday

01.08.2025

Pause for effect: How pause ads reach viewers at can’t-miss moments

Learn how pause ads are emerging as a powerful format in streaming TV advertising, capturing attention during natural breaks in viewing.

Digiday

01.08.2025

YouTube Shorts is becoming a bigger contender for ad dollars

In the second quarter of 2025, YouTube Shorts averaged over 200 billion daily views. And as usual, ad dollars follow attention.

Digiday

01.08.2025

Nielsen and RealEyes offer outcomes-based measurement

Nielsen has announced the first of what are expected to be a few moves toward determining outcomes in media consumption.

Digiday

01.08.2025

How tariffs have upended the back-to-school season - Digiday

Consumers are more concerned about finding the best deal than they were a year ago, according to recent consumer surveys.

Digiday

01.08.2025

The New York Times taps former Google exec for strategic role

The New York Times hires former head of Google's search and AI partnerships to manage relationships with platforms and big tech companies.

Digiday

01.08.2025

Walmart promoted Dallaire to chief growth officer last year

Dallaire is translating his experience in growing ad businesses at tech companies to Walmart, known for its massive store footprint.

Digiday

01.08.2025

What media buyers say they need to accelerate ad spend on Netflix

Netfix's ad business is growing. But roadblocks could prevent it realizing it full revenue potential and ambitions.

Digiday

01.08.2025

Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV

Discover how marketers are using programmatic CTV advertising to reduce waste, improve targeting and drive measurable campaign outcomes.

Digiday

01.08.2025

What talent booker Joanna Jordan can teach about leading in media transformation - Digiday

Whether it was Netflix transforming to content powerhouse or a Hollywood labor disputes fueling the creator economy, Jordan has found herself ahead of the curve.

Digiday

01.08.2025

Hollywood talent turns to podcasts for IP ownership

Podcast IP ownership has become an increasingly central motivation for Hollywood actors and writers interested in the audio space.

Digiday

01.08.2025

American Eagle, Dunkin': the risk of ignoring cultural context in ads

It landed awkwardly amid ongoing cultural scrutiny of representation, identity and who gets to be the face of America cool.

Digiday

01.08.2025

People Inc.'s rebrand formalizes a post-search media strategy

Dotdash Meredith’s rebrand to People Inc. reorients itself around its flagship title, and signals a concerted effort to grow core titles.

Digiday

30.07.2025

Sports still tilts the balance back to traditional TV

This week’s Future of TV Briefing looks at why advertisers’ sports spending still skews heavily toward traditional TV.

Digiday

30.07.2025

Unilever is building a gen AI assembly line for its digital creative

The CPG giant has created an AI-augmented in-house production system. Could it be a template for others looking to bring AI in house?

home›Digiday›Marketing

Digiday - Marketing

Digiday Podcast: Reddit's big bet on becoming a discovery engine

MSQ Partners emerges as dark horse in agency race

Ad Tech Briefing: Can The Trade Desk turn walled gardens' retreat into open web gains? - Digiday

Social media spending and measuring — from Meta to TikTok

Brands want scalable ads, but YouTube isn't pushing the format

Brands' focus on influencer performance is boosting live shopping

At Carbone Fine Food, tariffs are putting pressure on its ‘most important ingredient’ - Digiday

X's automated ad vision left advertisers underwhelmed

Dentsu’s latest deal signals holdco interest in NIL creators

With all this AI skill, at what point are clients looking for payback?

The case for connecting the dots in CTV advertising

A guide to being gaslit by tech platforms (the AI edition)

Brands limit outsourced call center contracts in favor of AI chatbots

Sunglass Hut sees a lift in store traffic after running CTV ads - Digiday

How curation is causing a paradigm shift across programmatic advertising

Why performance marketing means nothing without consumer trust

The Trade Desk shares plunge after posting Q2 revenues of $694 million - Digiday

Why marketers aren’t yet panicking in face of tariff pressures

As AI alters cost of creative, indies review how they charge clients

Magnite hints at potential future legal action against Google - Digiday

WTF is creator generated content?

Creative is being rebuilt around AI. Pricing will follow

Elon Musk bets on AI (and Grok) to win back advertisers

Publishers’ new power player: the AI negotiator

Meta's Superintelligence Labs is already becoming part of the pitch

Future of TV Briefing: 5 reasons CTV's ROI comes up short for advertisers - Digiday

Pause for effect: How pause ads reach viewers at can’t-miss moments

YouTube Shorts is becoming a bigger contender for ad dollars

Nielsen and RealEyes offer outcomes-based measurement

How tariffs have upended the back-to-school season - Digiday

The New York Times taps former Google exec for strategic role

Walmart promoted Dallaire to chief growth officer last year

What media buyers say they need to accelerate ad spend on Netflix

Q&A: Amid budget scrutiny, marketers are driving growth through programmatic CTV

What talent booker Joanna Jordan can teach about leading in media transformation - Digiday

Hollywood talent turns to podcasts for IP ownership

American Eagle, Dunkin': the risk of ignoring cultural context in ads

People Inc.'s rebrand formalizes a post-search media strategy

Sports still tilts the balance back to traditional TV

Unilever is building a gen AI assembly line for its digital creative

home
›
Digiday
›
Marketing