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Why Amazon's Prime Day may not be the holiday shopping bellwether it usually is this year - Digiday
Since its debut almost a decade ago, Prime Day has become a bellwether for the retail industry ahead of the holiday season. Yet, despite strong Prime Day numbers, many factors indicate that consumers may not have the same appetite for spending as the holidays approach.
Digiday+ Research: E-commerce faces competition this holiday season, while brands focus social content on hauls and unboxing - Digiday
Brands are readying their gift guides and haul and unboxing social marketing content for the holidays, while watching old-school marketing tactics like catalogs closely and potentially putting a bit less emphasis on e-commerce.
Marketing Briefing: Harris, Trump recognize power of creators as agencies advise pausing content as election nears - Digiday
As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.
Adelaide becomes the first attention metrics firm to enter the MRC accreditation process - Digiday
the latest version of Adelaide's AU attention metric was developed in partnership with a variety of publishers (including the New York Times Co. and The Wall Street Journal) after Adelaide rolled out a publisher product earlier this year. It’s also using outcome data from the company’s acquisition of data firm Rita earlier this year.
Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks - Digiday
What was done manually by agencies to detect creator program risks is now being scaled by AI safety tools. And vetting for misinformation, political misalignment and risky content are among what's being examined.
Why marketers like Procter & Gamble's Marc Pritchard see getting back to basics as a path to growth - Digiday
Pritchard pitched marketers on simplifying marketing and recognizing the opportunity marketers have to understand consumers’ everyday needs, use inspiration from those needs to come up with creative ideas for ads and use those to grow their brands.
Confessions of a media buyer on Google's stranglehold on the industry - Digiday
The tech giant has got so much of the industry working through its various tendrils, there’s no escaping it. And some would argue that agencies and marketers have been complicit in letting it happen because they get the results they need.
Digiday+ Research: Brands, optimistic about holiday sales, focus marketing efforts on e-commerce and social - Digiday
Digiday surveyed brand, retailer and agency professionals about their use of sales channels during the holidays, their holiday marketing tactics and how their current holiday season discounts and revenue expectations compare to last year’s.
Why retailers like Kroger & Walmart are adding streaming services to their membership programs - Digiday
More retail membership programs are adding streaming services like Disney+ and Paramount+ as an additional perk, but experts say there are more reasons behind doing so than just adding value to Kroger Boost or Walmart+.