When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.

Digiday

17.04.2025

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms - Digiday

AI-powered tools are now being actively embraced by publishers with the Financial Times and Reuters the latest to adopt creative uses.

Digiday

17.04.2025

Inside WPP's $150 million InfoSum purchase - Digiday

WPP paid an alleged $150 million for InfoSum to burnish its offering in Madison Avenue's data arms race. But just how will the market react?

Digiday

17.04.2025

Temu’s tariff-tinged ad retreat eases opens window for retail rivals

Chinese e-commerce giant has been one of the highest spenders in digital advertising. Now, it's pulling back due to tariffs.

Digiday

16.04.2025

Under Hyve Group's ownership, Possible conference expands its offerings - Digiday

Hyve Group, which owns the Possible event in its third year, is introducing meeting elements that are the hallmark of its ShopTalk conference.

Digiday

16.04.2025

Publicis CEO says advertisers walk a fine line amid tariff talks

Publicis Group CEO says advertisers are investing but only where it counts amid macroeconomic uncertainty.

Digiday

16.04.2025

RMNs from the likes of Ulta and Gopuff build on their strengths

This report looks at how multi-category retail media networks like Amazon and Walmart compare to category-specific RMNs like Gopuff and Ulta, and how brands are investing in retail media marketing.

Digiday

16.04.2025

How WPP is thinking about responsibly scaling agentic AI systems

WPP's chief AI officer is focused on developing frameworks for how agentic systems will interact without risky or conflicting behaviors.

Digiday

16.04.2025

How data collaboration is forging scalable new revenue streams for hybrid business models

Explore how data collaboration is fueling hybrid business models by scaling insights, driving value and unlocking new revenue streams.

Digiday

16.04.2025

Brands like Bogg Bag scramble amidst Trumps 145% China tariffs

Bogg Bag is grappling with the uncertainty of Trump’s 145% China tariffs, prompting shifts in supply chains and marketing strategy changes.

Digiday

16.04.2025

Outcome-based measurement more common in the TV ad market

This week’s Future of TV Briefing looks at how TV network and streaming service owners are placing bets on outcome-based measurement.

Digiday

15.04.2025

Kick is successfully scaling up, despite some creators' skepticism

Kick's growth push has paid off in 2025 — but the streaming platform's edgy reputation is still a sticking point for some creators.

Digiday

15.04.2025

Marketing Briefing: Grappling with the new chaotic norm

With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo.

Digiday

15.04.2025

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars - Digiday

Agencies don't expect major creators in upfront deals this year, but they remain optimistic about emerging creator spaces and partnerships.

Digiday

15.04.2025

Why brands and agencies are putting AI chiefs in their C-suites

Senior roles for AI bosses are becoming more common at advertisers and agencies. Here's what they actually involve.

Digiday

15.04.2025

What now for TikTok creators after the latest ban delay, with Alyssa McKay - Digiday

If TikTok were to eventually be banned in the U.S., McKay explains how easily Snapchat and Instagram Reels could fill the void for her.

Digiday

14.04.2025

Creators are prioritizing ad revenue in anticipation of a recession

With a potential recession on the horizon, creators are prioritizing ad revenue, viewing it as steadier than subscriptions or donations.

Digiday

14.04.2025

How retail media's identity crisis is fueling a talent crunch

The booming retail media network ecosystem is grappling with executive dysfunction, and that's trickling down to how talent is hired.

Digiday

14.04.2025

Episode 6 Mom's at Work: The 'Panini' generation — The hidden workforce struggle employers can’t ignore - Digiday

Between the rising costs of childcare, senior care and just everyday life, the pressure is mounting, especially for women who still tend to shoulder most of the caregiving.

Digiday

14.04.2025

Cloud Next showcased Google's AI content creation efforts

Google used Cloud Next 2025 to showcase ways generative AI is enhancing brand and agency creative departments.

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Digiday - Marketing

In LG Ad Solutions' CTV plan, the home screen takes centre stage

New tariffs, familiar spin for advertising and media bosses

As posts about the recession rise, creators look to avoid blowback

Trump's tariffs are having after effects on the marketing ndustry

Marketing Briefing: How's the chaos affecting influencer marketing?

Merkle focused on CRM, content/commerce, and data/analytics

What is the Digital Services Tax?

Brandtech has built out multiple tools and products in the last year

Branded content rebounds as a top source of publisher revenue

Small businesses struggle to adapt amidst tariffs, recession fears

Boxed in by tariffs, brands lean in to Amazon’s search ads and DSP

Apple's rebranded Apple Ads shows renewed focus on advertising

Cosmopolitan, Seventeen EIC rewrites the legacy rulebook

How Hyundai put out its latest tariff campaign in just a week

The state of audience data monetization: Evolving strategies for identity, privacy and revenue

The memes shaping the trade war: Brands lose message 'control'

The unfiltered story of Google's ad tech monopoly

Judge rules against Google in ad tech antitrust case - Digiday

Experts share their thoughts on the most effective remedies.

Marketers look to AI to eke out creative gains amid tariff worries

A look at the potential of Gen X and baby boomer influencers

Media Briefing: From fringe to frontline – AI’s fast-track rise in newsrooms - Digiday

Inside WPP's $150 million InfoSum purchase - Digiday

Temu’s tariff-tinged ad retreat eases opens window for retail rivals

Under Hyve Group's ownership, Possible conference expands its offerings - Digiday

Publicis CEO says advertisers walk a fine line amid tariff talks

RMNs from the likes of Ulta and Gopuff build on their strengths

How WPP is thinking about responsibly scaling agentic AI systems

How data collaboration is forging scalable new revenue streams for hybrid business models

Brands like Bogg Bag scramble amidst Trumps 145% China tariffs

Outcome-based measurement more common in the TV ad market

Kick is successfully scaling up, despite some creators' skepticism

Marketing Briefing: Grappling with the new chaotic norm

Brands, creators hold their own NewFronts-style sales pitches to win over more ad dollars - Digiday

Why brands and agencies are putting AI chiefs in their C-suites

What now for TikTok creators after the latest ban delay, with Alyssa McKay - Digiday

Creators are prioritizing ad revenue in anticipation of a recession

How retail media's identity crisis is fueling a talent crunch

Episode 6 Mom's at Work: The 'Panini' generation — The hidden workforce struggle employers can’t ignore - Digiday

Cloud Next showcased Google's AI content creation efforts

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