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6 | Follower
Digiday
26.06.2025
Retail media networks are flexing full-funnel ambitions, striking ad tech deals and off-site partnerships to win brand dollars.
Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.
News outlets losing influence to creators are grappling with meeting audiences on platforms that don't send traffic to their sites.
The UK watchdog wants to set binding rules around how Google operates search and how publishers' content is used, including AI Overviews.