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6 | Follower
Digiday
12.05.2025
Roblox advertising data shows the platform's power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.
Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.
Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?
Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering.