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  3. Digiday

Digiday

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Marketing

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Digiday

12.05.2025

Marketers are encouraged by Roblox data, but want to see more

Roblox advertising data shows the platform's power to boost brand recall. Marketers are encouraged, but want to see more concrete metrics.

Digiday

12.05.2025

Media buyers expect a slower TV upfronts amid economic worries

Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals.

Digiday

12.05.2025

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront's legacy scale - Digiday

Could 2025 be the year that ad dollars shift in greater volume from linear networks to the more investment-flexible, cost-efficient digital video environment?

Digiday

12.05.2025

The Trade Desk plays offense in a market that’s closing in

Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering.

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