The platform is rolling out broadly to both agencies and small- and mid-sized businesses that are looking to control more of their media investment destiny.

Digiday

15.09.2025

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy - Digiday

Dell is slowly bringing its advertising in-house, and it's shaking up its relationship with agencies such as WPP Media.

Digiday

15.09.2025

Dmexco dimnished but not discared

Not too long ago, Dmexco was considered the gut of ad tech — crowded, chaotic and central to the industry’s forward momentum.

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Digiday

Marketing

The next wave of AI tools will be about autonomous ones

Media Buying Briefing: FullThrottle offers an easy button for smaller agencies and brands - Digiday

WPP client Dell Technologies is rolling out its global in-housing initiative, reshaping media-buying strategy - Digiday

Dmexco dimnished but not discared

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