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6 | Follower
Digiday
06.10.2025
Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.
As Meta and OpenAI go all-in on AI-generated video content, creators say brands may follow, but authenticity still sells.
Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.
The pace of change has caught even seasoned marketers off balance. AWNY doesn’t escape that. If anything, it distills it