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Defining what great copy looks like is difficult, but most marketers instinctively know when they see it. If you ask the copywriter who worked on it how they came up with the idea, they’ll likely find it hard to explain. I’ve been a marketer for fifteen years and still can’t call myself a good copywriter. […]
Kitchens in the 18th century were anything but quiet—hot, noisy, chaotic, and where drinking was commonplace. Much of the order we see today came from the French fine dining scene. French Chef Georges Auguste Escoffier wanted to organize this chaos. Drawing inspiration from his military background, he developed the Kitchen Brigade System, or brigade de […]
Various SEO strategies and trends are slowly shaping the business industry. Most experts have embraced localized SEO, customer analytics, core web vitals, and passage indexing to boost their SEO strategies. Yet, above all, backlinks have remained integral in SEO over the past few years. These links play different roles in facilitating authority and brand visibility. Understanding the […]