Recruiting International Students: More than the 4Ps – Edu Alliance Journal
January 25, 2022, by Don Hossler Philip Kotler, considered by many higher education professionals to be the Godfather of modern university admissions marketing, urged professionals in the field to consider the 4P’s when putting together a recruitment marketing plan. The 4P’s stand for: ProductPlacePricePromotion However, when developing admissions marketing plans for international students, I always keep…