Does B2B Telemarketing still work? B2B Telemarketing works wonders when you take an emotionally intelligent, unscripted approach to nurture real connections with prospects. 92% of businesses found telemarketing to be an effective channel.

GCL Direct | B2B Inbound and Outbound Blog

23.05.2024

Summer's arrival doesn't mean Lead Generation has to stop...

For B2B companies the 'summer slump' can be challenging. Understanding how the summer months impact lead generation can help businesses adapt strategies effectively

GCL Direct | B2B Inbound and Outbound Blog

14.05.2024

Smarketing; Aligning Sales and Marketing Teams to Boost Productivity

Use the Smarketing methodology to align Sales and Marketing teams for better productivity

GCL Direct | B2B Inbound and Outbound Blog

17.04.2024

Effective B2B Databases - Data Insight and Enhancement

Data insight, enhancement and effectiveness. How to ensure that your B2B Database is up to date and fulfils your marketing requirements.

GCL Direct | B2B Inbound and Outbound Blog

12.04.2024

Data buying guide: how to buy B2B Data

Marketing data lists can vary greatly in quality. Here’s how to buy marketing data that will deliver ROI.

GCL Direct | B2B Inbound and Outbound Blog

11.04.2024

Five Steps to Improve and Clean Your Marketing Data

By improving and cleaning your data, you can drive leads and conversions. Here are five things you can do to improve the quality of your marketing data.

GCL Direct | B2B Inbound and Outbound Blog

08.03.2024

Four signs it’s time to outsource your B2B Appointment Setting

Outsourcing your appointment setting will be beneficial to your business. Here’s how:

GCL Direct | B2B Inbound and Outbound Blog

08.03.2024

How The Right Message Will Get You More B2B Appointments

When it comes to appointment setting, your message is your power. A clear, concise and relevant pitch is vital to converting a key decision-maker into a customer.

GCL Direct | B2B Inbound and Outbound Blog

08.03.2024

Four Traits All Successful B2B Demand Generation Campaigns Have In Common

Every B2B demand generation campaign might be different, but they’ve all got four things in common. Read the blog to find out what these are:

GCL Direct | B2B Inbound and Outbound Blog

08.03.2024

How enhancing your appointment setting can boost lead generation

Setting appointments with leads is an important part of lead gen. We explore often forgotten basic techniques to enhance this stage of the sales process.

GCL Direct | B2B Inbound and Outbound Blog

29.02.2024

The Best Ways to Generate Leads in 2024

Now's the time to decide where to focus your lead generation efforts to ensure success this year. So what should you be doing now? Data, Personalisation, ABM, Automation, UX, Omnichannel, SEO and Hybrid Events.

GCL Direct | B2B Inbound and Outbound Blog

01.12.2023

The Reality of Pay Per Lead

Pay per lead is seen as the cost effective way of ensuring that marketing firms work hard to provide as many leads as they can, but is this always true?

GCL Direct | B2B Inbound and Outbound Blog

21.06.2023

Is Your B2B Data Decaying? 5 Ways to Tell

Where did your data originate from? • Does your database have any missing gaps? • Are your target sectors, segmentation and target personas still relevant?

GCL Direct | B2B Inbound and Outbound Blog

12.06.2023

5 Steps to a Winning Account Based Marketing Strategy

Embracing ABM as a holistic approach can yield substantial returns on investment and foster long-term customer relationships in today's competitive market landscape.

GCL Direct | B2B Inbound and Outbound Blog

31.05.2023

Does B2B Telemarketing Work in the Summer?

The belief that summer is a time when no telemarketing activities can be done is a myth. In fact, this period can be utilized to gain a competitive edge and get ahead of the curve.

GCL Direct | B2B Inbound and Outbound Blog

23.05.2023

11 Tips to Supercharge your B2B Telemarketing Results

Set Realistic KPIs • Source Accurate Data • Define Segmentation & Targeting • Leverage Supporting Assets • Invest in Training • Foster Sales & Marketing Synergy

GCL Direct | B2B Inbound and Outbound Blog

10.05.2023

Why do B2B Telemarketing Campaigns Fail?

Many telemarketing campaigns fail from the get-go due to the inability to settle on concise and aligned campaign objectives, as well as setting unrealistic expectations.

GCL Direct | B2B Inbound and Outbound Blog

19.04.2023

In-house vs Outsourcing Cost Breakdown: B2B Telemarketing

Whether you source your B2B Telemarketing internally or externally, you will find that there is not a huge difference in overall cost. However, the ROI can vary based on infrastructure and resources available, the calibre of management and many more factors.

GCL Direct | B2B Inbound and Outbound Blog

05.04.2023

6 Tips to Choosing a B2B Telemarketing Agency You Can Trust

how long they have been established – level of experience with your industry and regional sector – caliber of people managing your campaign - correct infrastructures

GCL Direct | B2B Inbound and Outbound Blog

24.03.2023

9 Powerful Benefits of Outsourcing Your B2B Telemarketing

Outsourcing b2b telemarketing helps with tapping into expert industry insights, supporting your internal team's growth, international outreach, and much more.

GCL Direct | B2B Inbound and Outbound Blog

20.03.2023

8 Powerful Benefits of Outsourcing Your B2B Telemarketing

Outsourcing telemarketing helps with conducting larger volumes of outbound calls, tapping into expert industry insights, international outreach and much more.

GCL Direct | B2B Inbound and Outbound Blog

13.03.2023

8 Factors to Consider When Scoping B2B Telemarketing Costs

Your total addressable market size, sales cycle and conversion ratios should be taken into account when considering B2B Telemarketing to reach your annual targets.

GCL Direct | B2B Inbound and Outbound Blog

01.03.2023

How Much is B2B Telemarketing - Pricing Models Guide

If you have higher-value products that prioritize lead nurturing and pipeline generation over solely quantity of leads, the fixed man-day rate strategy would be most applicable.

GCL Direct | B2B Inbound and Outbound Blog

23.02.2023

Does B2B Telemarketing Still Work in 2023?

B2B Telemarketing works wonders when you take an emotionally intelligent, unscripted approach to nurture real connections with prospects. 92% of businesses found telemarketing to be an effective channel.

GCL Direct | B2B Inbound and Outbound Blog

06.02.2023

5 Channels To Include In Your B2B Lead Generation Toolkit

Struggling to generate leads? We explore 5 B2B lead generation channels that you should include in your strategy.

GCL Direct | B2B Inbound and Outbound Blog

26.01.2023

How To Keep Marketing Data Up To Date

Marketing data is essential for creating successful marketing campaigns, but the challenge is to keep that data alive and relevant. Here’s how you can do that:

GCL Direct | B2B Inbound and Outbound Blog

23.01.2023

8 Lead Generation Trends Not to Ignore in 2023

GCL Direct | B2B Inbound and Outbound Blog

23.01.2023

8 Lead Generation Trends Not to Ignore in 2023

GCL Direct | B2B Inbound and Outbound Blog

23.01.2023

How B2B Telemarketing Can Drive Your Accounts Based Marketing

B2B Telemarketing and accounts based marketing are powerful tools for targeting prospects. Here’s how we align them at GCL:

GCL Direct | B2B Inbound and Outbound Blog

16.01.2023

Sales Strategy 101: Make Your Sales Conversations Count

B2B industries tend to have fewer leads than B2C. That’s why your approach to converting leads needs to be different. Here’s how to craft your sales strategy accordingly:

GCL Direct | B2B Inbound and Outbound Blog

16.01.2023

What A Winning Channel Development Strategy Should Entail

Channel development can be an effective way to expand your sales pipeline – but needs to be planned and executed carefully. Here’s what you need to know:

GCL Direct | B2B Inbound and Outbound Blog

29.11.2022

5 Lead Generation Tactics to Complement B2B Telemarketing

Lead generation is marketing's top challenge of 2021. Use our 5 strategies to boost the conversion rate of your B2B telemarketing with blogs and social media.

GCL Direct | B2B Inbound and Outbound Blog

29.11.2022

GCL's Data Healthcheck: The Complete Guide to a Healthy, Productive and Efficient Database

Data changes so quickly it can leave your database with errors, duplicates and gaps. A data healthcheck will tell you where your data issues lie and how to fix them.

GCL Direct | B2B Inbound and Outbound Blog

29.11.2022

How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

Telemarketing and social media are often considered to be at opposite ends of the sales and marketing spectrum, but telemarketers can use some of LinkedIn's features to improve B2B lead generation.

GCL Direct | B2B Inbound and Outbound Blog

29.11.2022

Is your pipeline stagnant?

Clogs in the sales pipeline can occur if each element of the process isn’t working in sync. But how do you identify if your pipeline is stagnant?

GCL Direct | B2B Inbound and Outbound Blog

29.11.2022

5 Of The Most Popular Types Of Marketing Data Analysis Tools

What are the most important marketing data analysis tools? We take a look at 5 important types of marketing analytics applications in our latest blog post.

home›GCL Direct | B2B Inbound and Outbound Blog›Marketing

GCL Direct | B2B Inbound and Outbound Blog - Marketing

Bridge The Gap: Converting Digitally Generated MQLs Into Sales Ready Prospects

Follow the leads up, leads up, leads up - How to get the most out of a B2B event

Is B2B Telemarketing Still Relevant in 2024?

Summer's arrival doesn't mean Lead Generation has to stop...

Smarketing; Aligning Sales and Marketing Teams to Boost Productivity

Effective B2B Databases - Data Insight and Enhancement

Data buying guide: how to buy B2B Data

Five Steps to Improve and Clean Your Marketing Data

Four signs it’s time to outsource your B2B Appointment Setting

How The Right Message Will Get You More B2B Appointments

Four Traits All Successful B2B Demand Generation Campaigns Have In Common

How enhancing your appointment setting can boost lead generation

The Best Ways to Generate Leads in 2024

The Reality of Pay Per Lead

Is Your B2B Data Decaying? 5 Ways to Tell

5 Steps to a Winning Account Based Marketing Strategy

Does B2B Telemarketing Work in the Summer?

11 Tips to Supercharge your B2B Telemarketing Results

Why do B2B Telemarketing Campaigns Fail?

In-house vs Outsourcing Cost Breakdown: B2B Telemarketing

6 Tips to Choosing a B2B Telemarketing Agency You Can Trust

9 Powerful Benefits of Outsourcing Your B2B Telemarketing

8 Powerful Benefits of Outsourcing Your B2B Telemarketing

8 Factors to Consider When Scoping B2B Telemarketing Costs

How Much is B2B Telemarketing - Pricing Models Guide

Does B2B Telemarketing Still Work in 2023?

5 Channels To Include In Your B2B Lead Generation Toolkit

How To Keep Marketing Data Up To Date

8 Lead Generation Trends Not to Ignore in 2023

8 Lead Generation Trends Not to Ignore in 2023

How B2B Telemarketing Can Drive Your Accounts Based Marketing

Sales Strategy 101: Make Your Sales Conversations Count

What A Winning Channel Development Strategy Should Entail

5 Lead Generation Tactics to Complement B2B Telemarketing

GCL's Data Healthcheck: The Complete Guide to a Healthy, Productive and Efficient Database

How Can Telemarketers Use LinkedIn for Better B2B Lead Generation?

Is your pipeline stagnant?

5 Of The Most Popular Types Of Marketing Data Analysis Tools

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