Elf Cosmetics has debuted its Descubre Elfecto (discover the Elf effect) campaign to support its launch in Sephora Mexico. The Elf-enovela, created for Elf’s Mexican community, is a twist on the telenovela format.

Global Cosmetics News - Daily Cosmetics Industry News

21.02.2025

The Ordinary to make China debut - Global Cosmetics News

The Estee Lauder Companies has announced that it is launching its The Ordinary brand in China. Deciem’s signature brand hit shelves in Sephora China this week and will debut on Tmall and Douyin this summer.

Global Cosmetics News - Daily Cosmetics Industry News

21.02.2025

California to curb tween skin care craze with anti-aging ban - Global Cosmetics News

A Californian state legislator has proposed a bill which would purport to restrict the sale of anti-aging products to children. If passed, tweens would be prevented from purchasing products containing AHAs and vitamin A derivatives, such as retinol.

Global Cosmetics News - Daily Cosmetics Industry News

21.02.2025

Lidl GB launches on TikTok shop - Global Cosmetics News

Lidl GB is preparing to make history as the first supermarket to sell through TikTok Shop in the UK. The German discounter will launch a series of protein products on the social media site this week.

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Global Cosmetics News - Daily Cosmetics Industry News

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Elf Cosmetics debuts campaign to support Sephora Mexico launch - Global Cosmetics News

The Ordinary to make China debut - Global Cosmetics News

California to curb tween skin care craze with anti-aging ban - Global Cosmetics News

Lidl GB launches on TikTok shop - Global Cosmetics News

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Global Cosmetics News - Daily Cosmetics Industry News