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The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]
How to radicalize a left-wing girl boss into a right-wing ride-or-die wife - Ben Settle
Good news for single guys looking for a good ride-or-die woman. Especially RIGHT-wing guys. And, I’d argue, particularly ULTRA right-wing guys. Here goes: Earlier this year I saw a graph floating around the internet that showed how liberal women were far more likely to feel lonely compared to moderate or conservative women. And while I
Prompting Dr. Seuss - Ben Settle
One of my favorite writer bios is: “Becoming Dr. Seuss” About... Dr. Seuss. There are all kinds of lessons for the writer and/or content creator inside. So many I lost count half way through when first reading it, and am about to go in for a second reading soon. One of many such lessons is
How men can foil Tinder’s height filter - Ben Settle
I recently saw a bit about how Tinder is doubling down on its supplication shtick. In this case: They implemented a height filter for users that lets women filter out men below their preferred height. I don’t really have a dog in this fight one way or the other, nor do I have a problem
Analysis from a master - Ben Settle
Last year the great Dan Kennedy did a mini analysis of my Markauteur book cover in a letter to his VIP’s. I'm not going to reprint his entire cover letter. His writing is proprietary and it was solely intended for his VIPs and I have seen his many sternly worded warnings about sharing his copyrighted
Why cranky feminist gaslighting doesn’t work on me - Ben Settle
Not long ago, I saw a screenshot of a tweet that said: “I was shocked to discover that my friend is marrying the man she advised me to break up with.” And it got me to thinking about how, one of many reasons I'm immune to shaming & gaslighting by the really cranky variety of
One legged copywriter in an arse kicking contest - Ben Settle
I was recently forwarded a post of a copywriter who's like a one-legged man in an arse kicking contest. Here are the highlights: * The copywriter working for an agency was mandated to process his copy through AI detection software, because their clients (wisely) want to know humans wrote the copy * The problem was,
The wicked witch of Wall Street - Ben Settle
Let me tell you a story I read on a Facebook account called “Inspiring Quotes.” Back in the 1800’s a wealthy business man had a daughter named Hetty Green. When daddy died, she inherited $7.5 million (far more in today’s money - probably a half a billion or more). She then moved to New York
RIP to the old writing master - Ben Settle
A couple month ago the great comicbook writer Peter David died. He was one of THE best writing teachers I have ever learned from. I used to study interviews he gave, a book I have of his (about how to write comicbooks), and especially the comicbook stories he wrote. He could do more characterization in
The cruel tutelage of Ben Mei - Ben Settle
An Email Players subscriber once called out my abusive nature: Hey, Ben. I hope you're doing well, or even fantastic. Have you ever considered that you're a modern version of Pai Mei? A kind hermit who's a master of his craft, has barriers to entry, doesn't open spots for disciples very often, and is ready
Who wins the fight: writers vs Publishers - Ben Settle
Here are a few of the differences between writers and Publishers, and why one is far superior to the other: * writers exhaustedly chase media * Publishers shrewdly stack media * writers have to sometimes use tools (i.e., so-called AI) even if they don’t want to and it demonstrably makes their work look stupid *
Gary Vee and the harem of AI concubines - Ben Settle
Here’s a juicy one for you: I saw a video short of Gary Vee being interviewed about his most insane so-called AI predictions. And his first answer was that your grandkids will marry an AI robot, and there will be relationships with AI robot boyfriends and girlfriends, husbands and wives. And he also said (this'll
Gene Schwartz tried to warn you - Ben Settle
Let me tell you a story. Once upon a time, actor Joshua Jackson said something on the Kelly Clarkson Show about a lesson Emilio Estevez taught him that is perhaps in some ways amongst THE most valuable business advice you can ever get. Specifically, about when working on the Mighty Ducks sequel, when he “blew
The copywriting community is fooked - Ben Settle
No, not because AI is gonna take their jobs, unless they let it do so. But because the information being taught is seems to be decaying to the point where now nobody even knows what is ethical or not. I am not talking about “gray areas.” I am talking about black & white, line drawn
The hand trick used by some of history’s most persuasive writers - Ben Settle
A while back I read about a study that proved young children learn letters and words far more effectively through handwriting vs keyboards/typing. And the test results showed: The kids who wrote by hand’s skills at recognition, writing, unfamiliar word sequences, and pronunciation blew away the kids who used keyboards/typing. It also showed freehand writing,
folk horror secret of an insanely profitable 14-page email - Ben Settle
An exhausted guy on my list recently told me in broken English I write too long of emails. He said he was tired & bored. And he asked me to write shorter emails. No. If anything, he got me to thinking about one of the most profitable emails I ever done wrote that clocks in
Advice to timid writers scared to death of getting started - Ben Settle
Where the question is asked: Hi Ben, Not sure why I haven’t emailed you sooner (maybe cause I’m scared the great email copywriting legend will humble me too much with this idiotic email haha), but I just wanted to say that I love your emails. I find value in them, like, 99% of the time. I’ve
Why using AI for copywriting research can get you killed - Ben Settle
It’s been quite a show seeing the inevitable play out in real time: Many boys & ghouls who were hyping generative so-called AI up as the Second Coming of copywriting just a few months ago are now quite vocal about calling out its obvious flaws & limitations. It’s always been a bubble, and when that
fapGPT prompt idea - Ben Settle
If you use it, I suggest prompting fapGPT to write an email for you that: * Combines, sifts, and sorts all the relevant info lodged in your subconscious that only can ever come out via self-expression like writing - that’s been hovering there, for years and decades, since you were a small child and even
Bad news for AI copywriters - Ben Settle
Talking about so-called AI has become quite the engagement farm ‘round here. So to keep that fire burning, here are some fun predictions: 1. I recently heard about a report by an organization called Europol predicting that by 2026, 90% of online content could be AI-generated - which is not really all big a shock,
How to have a multiple fan girls fantasy business - Ben Settle
Came a question: I have recently discovered that I love writing and I would really love to have my own email list to talk to I call it my " multiple fan girls fantasy " The problem is I dont have any digital product to lure readers into So what should I do The answer
Writer who hates writing invents ridiculously engaging writing secret - Ben Settle
Last month Star Wars creator George Lucas celebrated his 81st birthday. I’ve long said his biography (the one by Brian Jay Jones) is arguably the single most valuable biography I’ve ever read as far as business goes. And it’ll never not be ironic to me how much he absolutely hated writing, put it off as
best free email deliverability guide I ever done read - Ben Settle
“Are everyone's unsubscribe rates skyrocketing now that Gmail has this 1-click unsubscribe button BEFORE opening?” These email chicken littles sure are a neurotic bunch. People really worry about this sort of thing. And the reason they do is because they are focused on the wrong things and majoring in the minors. Really, there is no
How to start doing your own business World-Building - Ben Settle
In which the question was asked: “One of the things I admire about you is obviously the business and the lifestyle you're able to have, but also being able to write and publish that fiction series. How did you learn that? Did you talk to people? Were there books? Because the plots and everything are
What to sell an email list on life support - Ben Settle
An Email Players subscriber (not sure she wants me naming her, so keeping anon) asks: I am about to revive my list after not sending daily emails for a while. And I have questions about offers and daily email’s CTA. I know it’s better to have a CTA in each email (don’t have to be
I don’t care if you cut your balls off if you feel that strong about it - Ben Settle
So the Apostle Paul more or less said in Galatians 5:12. (about a bunch of agitators still pushing circumcision haunting them) Before the sob sisters who're too nice for God hold a candlelight vigil: Paul spoke colloquial Greek (“street Greek”). Lots of plain speech normies would understand, even if the snob class were offended. Just
Bad news for anons already picking out their AI concubines - Ben Settle
Something for the anons fantasizing about their AI-generated concubines: Vance Morris sent me an article from a site called The Register by a guy named Steven J. Vaughan-Nichols with the title, “Some signs of AI model collapse begin to reveal themselves” I highly recommend reading it. No worries for the TikTok-brain’d folks - it’s merely
AI fanboys sound vaxxed - Ben Settle
Last week I got into a discussion about... So-called AI. I preface AI with "so-called" because it's not truly intelligence. By its own admission the technology is more like a super calculator. And we got to talking about it, and at one point I said something about how you really can’t prompt a relationship with
People so cheap they eat a dollar and crap out a penny - Ben Settle
Let me tell you a story. A couple years after getting started up in this business, I did lots of deals with Michael Senoff where I’d write the sales copy for offers he had the rights to sell, and we’d sell them to his list, and split the sales. Since there was no up front
How to get people chemically addicted to buying your offers - Ben Settle
Below is my latest article in the newspaper I have ownership in (the Oregon Eagle) where I write a column for local businesses. The title: “How to (legally) get people chemically addicted to buying from you” Here goes… For the last 14 years I’ve had the following tagline on my website: “Your Daily Email Addiction”
Clucking copywriters - Ben Settle
Back in January I gifted Email Players subscribers a booklet called: “Obvious Adams” A great little volume the man who is universally considered to be the World's Greatest Living Copywriter Gary Bencivenga sent me back in 2008, and that I have read probably 100+ times since. And I was recently reminded of Obvious Adams while