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RIP to the old PR master - Ben Settle
The first time I saw Paul Hartunian work his magic was in 2002. I don’t even remember where I got the ratty old VHS tape from, where I saw him teaching a room full of business people how they could get literally millions of dollars in media publicity for the bargain basement price of 15
No shyt Sherlocks - Ben Settle
I saw a news report not long ago with the headline: “#MeToo backlash: More male managers avoid mentoring women or meeting alone with them” Under the photo accompanying the headline it said: “After more men say HR personnel have advised them to avoid being alone with women at work, “I really think we are facing
The weapon Stefania used to ward off subway rapists - Ben Settle
After some 9 years of Stefania reading, editing, & discussing my horror novels & twisted screenplays & comicbook scripts... as well as being subjected over and over and over to the same B-monster movies I love & have been way too influenced by for my own good… she is at a point where she literally
Viamedia All In On AI with Brand and Platform Refresh | AdExchanger
Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage campaigns and represent providers across traditional linear, streaming and digital channels. New capabilities available […]
17 reasons why every marketer should mindlessly play this video game - Ben Settle
I speak of Dragon Warrior IV (from 1991). And this early RPG (role playing game) is in my humble, but accurate, opinion a power education in business, marketing, selling, copywriting, and even World-Building skills. Willis will be introduced to it when he’s a little older. And I still play it myself when I want to
41 tips about selling subscription offers - Ben Settle
1. They’re usually much harder to sell than one-off offers 2. So if you don’t have super airtight email and/or lead gen game and a strong relationship with your list you are better off selling subscriptions on the back end vs the front end 3. They tend to attract the best, the smartest, and the
The Gary Halbert vs the AI writing bots - Ben Settle
A few months ago, I saw somewhere a bit about how both Shakespeare and Gary Halbert would use so-called AI to help them write with if they were still alive today. And with Shakespeare yes, I agree. There's strong evidence, apparently, he plagiarized and/or did not even write works he's credited with. If that's the
How to save your society - Ben Settle
A while back I saw this tweet from Codie Sanchez “You know what keeps me up at night as a CEO? That some government or world leader will do something stupid enough to make all our work not matter. Then you remember you can't change that, so you just go back to building.” There’s a
My secret hiding place of 30+ hours of free million dollar marketing stuff - Ben Settle
A reader asks the single most IMPORTANT question ever devised by the mind of mortal man: Ben, I need to (feel obligated to) buy something from you. I'll let YOU tell me what I should buy.🫣 My story. I started as an introverted Radio Disc Jockey back in the early 70's. I was awful. I
Ben Tzu and the art of inbox war - Ben Settle
A couple months ago, Twitter user @gypsy_lovell dropped this zinger: “The purge has begun. Every email I receive from ‘experts’ that recommends more GPT’s is getting dumped into a spam folder. Every marketing guru except @BenSettle_ is force feeding my inbox their one-of-a-kind custom GPT.” The timing was almost perfect. Because literally the day before
How The Beauty Brand Milani Bridges Online Beauty Trends And Mass-Market Retail | AdExchanger
The 25-year-old cosmetics brand Milani is one of the only independent makeup companies to compete in the mass-market retail category. The company combines the old-school retail world with the new world of digital-native marketing. One example of this hybrid approach could be found in the company’s big marketing and product development pushes of the past […]
How Retail Media Takes Over Everything | AdExchanger
The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising Week). But there’s been a great deal of commerce media news in the past week alone. Advertising Week itself seems to have been […]