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Knows 300+ ways to have the sex, but can’t get a date on Saturday night - Ben Settle
An Email Players subscriber (not sure he wants me naming him) asks: ...you suggest positioning as a Leader of your market instead of as an expert. What are the practical differences between those two positions? What can I do to be perceived more as leading my market? Doing daily emails certainly makes an impact on
sneaky way to get new business from leads who tell you no - Ben Settle
Hey Ben, got a question for you (feel free to use it as content) Context: I'm ready to ship a print newsletter to a list of companies I believe are my Dream 100. Most don't know who I am. But I'll give them a heads up via email, using all the principles I've learned from
How to get free leads “in heat” to buy your stuff - Ben Settle
Below is my latest Oregon Eagle newspaper article. The Oregon Eagle being a newspaper founded by one of my long time customers Richard Emmons I bought ownership in to have at least some kind of “say” in the future of this state. I also figured it is something that can be passed down to Willis
Ignorant, arrogant, SOB clients - Ben Settle
Something to think about if you are a service of any kind. But, especially if you’re do freelance copywriting. Many years ago, my pal Michael Senoff interviewed the great, and esteemed and insanely prolific copywriter Bob Bly. And in that interview he quoted someone (name escapes me) who said something about clients that was so
The foolish mistake people make when using AI to summarize client calls - Ben Settle
This year especially I've seen multiple people recommend using so-called AI to analyze transcripts of calls with clients and pull the marketing & copywriting material - including bullets, amusingly enough - out for their ads to “save time.” And I do not dispute it will save time. Probably it saves these guys lots and lots
The grifters discover World-Building - Ben Settle
Reader Ashley Tucker 'splains: Everywhere I turn in the coaching / copywriting space … people are talking about world building. WITHOUT crediting you! They speak like they read the books or watched interviews / documentaries on Stan Lee or any other influence YOU had. They speak like THEY invented it and like they remotely know
Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network | AdExchanger
The AIs are here. Now they need an ad network. In all seriousness, last month saw the public release of ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech. Ryan Hudson, ZeroClick’s founder, was a co-founder of Honey, a browser extension […]
The Lord of The Run-On Sentences - Ben Settle
Came a question: Do you intentionally make your writing difficult to read? As you know - people say "write at a 3rd grade level". I was recently reading a book recommended by Gary Halbert, back in the day, called "The 24-Month Millionaire" about direct response, where he says never use sentences more than 7 words.
So-called hustle culture & working long hours - Ben Settle
A "timely" question is put forward: Hey Ben, How many hours do you work per day? I'm asking this because I was wondering if you were more the "work creatively for a couple hours" type or the "work 16 hour days" type. And in your opinion, which one is best? I would assume the first
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess | AdExchanger
Walled garden platform advertisers may not know where their ads were served or who they targeted, and have no log files to boot, but they paid for those ads all the same. And they may have enough info to claim a refund. That’s the idea behind the startup Vaudit, founded last year by Mike Hahn, […]
Prompting Dr. Seuss - Ben Settle
One of my favorite writer bios is: “Becoming Dr. Seuss” About... Dr. Seuss. There are all kinds of lessons for the writer and/or content creator inside. So many I lost count half way through when first reading it, and am about to go in for a second reading soon. One of many such lessons is
How to radicalize a left-wing girl boss into a right-wing ride-or-die wife - Ben Settle
Good news for single guys looking for a good ride-or-die woman. Especially RIGHT-wing guys. And, I’d argue, particularly ULTRA right-wing guys. Here goes: Earlier this year I saw a graph floating around the internet that showed how liberal women were far more likely to feel lonely compared to moderate or conservative women. And while I
Analysis from a master - Ben Settle
Last year the great Dan Kennedy did a mini analysis of my Markauteur book cover in a letter to his VIP’s. I'm not going to reprint his entire cover letter. His writing is proprietary and it was solely intended for his VIPs and I have seen his many sternly worded warnings about sharing his copyrighted
How men can foil Tinder’s height filter - Ben Settle
I recently saw a bit about how Tinder is doubling down on its supplication shtick. In this case: They implemented a height filter for users that lets women filter out men below their preferred height. I don’t really have a dog in this fight one way or the other, nor do I have a problem
RIP to the old writing master - Ben Settle
A couple month ago the great comicbook writer Peter David died. He was one of THE best writing teachers I have ever learned from. I used to study interviews he gave, a book I have of his (about how to write comicbooks), and especially the comicbook stories he wrote. He could do more characterization in