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Three Predictions That Everyone At CIMM Thinks Will Be Fact By 2030 (And One They Didn’t) | AdExchanger
Tuesday’s CIMM schedule concluded with a panel called “Fact Vs. Fiction: The Futurist POV on Media in 2030,” where the audience weighed in on predictions about what the ad tech industry will look like in five years.
Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger
Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior […]
Knows 300+ ways to have the sex, but can’t get a date on Saturday night - Ben Settle
An Email Players subscriber (not sure he wants me naming him) asks: ...you suggest positioning as a Leader of your market instead of as an expert. What are the practical differences between those two positions? What can I do to be perceived more as leading my market? Doing daily emails certainly makes an impact on
The foolish mistake people make when using AI to summarize client calls - Ben Settle
This year especially I've seen multiple people recommend using so-called AI to analyze transcripts of calls with clients and pull the marketing & copywriting material - including bullets, amusingly enough - out for their ads to “save time.” And I do not dispute it will save time. Probably it saves these guys lots and lots
The grifters discover World-Building - Ben Settle
Reader Ashley Tucker 'splains: Everywhere I turn in the coaching / copywriting space … people are talking about world building. WITHOUT crediting you! They speak like they read the books or watched interviews / documentaries on Stan Lee or any other influence YOU had. They speak like THEY invented it and like they remotely know
Ignorant, arrogant, SOB clients - Ben Settle
Something to think about if you are a service of any kind. But, especially if you’re do freelance copywriting. Many years ago, my pal Michael Senoff interviewed the great, and esteemed and insanely prolific copywriter Bob Bly. And in that interview he quoted someone (name escapes me) who said something about clients that was so
How to get free leads “in heat” to buy your stuff - Ben Settle
Below is my latest Oregon Eagle newspaper article. The Oregon Eagle being a newspaper founded by one of my long time customers Richard Emmons I bought ownership in to have at least some kind of “say” in the future of this state. I also figured it is something that can be passed down to Willis
sneaky way to get new business from leads who tell you no - Ben Settle
Hey Ben, got a question for you (feel free to use it as content) Context: I'm ready to ship a print newsletter to a list of companies I believe are my Dream 100. Most don't know who I am. But I'll give them a heads up via email, using all the principles I've learned from