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The new “I have to ask my wife first” to make business decisions - Ben Settle
A few months ago, a would-be BerserkerMail client said he decided not to use our platform because his marketing manager insisted they use something more “mainstream.” That sounded like a guy asking his wife before making a business decision. And it's doubtful we can help guys like that either way, so was for the best.
How Stallone can get his groove back - Ben Settle
A tale from the celebrity gossip files: For some time now, Sylvester Stallone and Hollywood producer Irwin Winkler have been feuding. The basics of this feud are: 1. Stallone wrote, created the characters, starred in, and made the Rocky franchise and its spinoffs (the 3 Creed movies) possible and beloved 2. Winkler and his business
Why I don’t dig on affiliate offers - Ben Settle
An inquiring affiliate marketing mind wants to know: “If you’re willing to indulge me, why DON’T you have affiliate offers… considering you regularly sell them yourself? I imagine plenty of people would love to promote you if they could get a cut.” The list of reasons is long but distinguished. And while my other companies
Why Old-School CPGs Are Getting Back To Basics | AdExchanger
This is a challenging time for grocery-store brands. For example, last month, McKinsey published a report on 18 “arenas of competition” that will define the growth of the economy: It encompasses “Digital advertising,” “Ecommerce,” “Electric vehicles,” “Space,” “Video games” and 13 others. Everything except the manufacture of food, drinks and snacks or household goods. (“Drugs […]
My twisted political views - Ben Settle
Came a reply to my “Spamming for democracy” email a couple months ago: "One of your best subject lines recently. Have you been avoiding the hot topic of politics lately intentionally, or no? I know you are involved in that rag out in your area, I took a look. Pretty good stuff you're up to...
How trolling saved Lizzo’s life - Ben Settle
This won’t win me any points with the “body positivity” crowd. But I’ve been keeping up on a lot of celebrity drama over the years. And I've been especially doing so this year for reasons I will write about next month. And I am convinced it was NOT sending Lizzo “good thoughts” or “positive vibes”
How Trump used Troll-o-nomics against Kamala - Ben Settle
I’m going to miss this election season. The ads alone make me wish it’d go on for at least another few months. For example: One of the more effective political ads over the past several months especially was the one editing and juxtaposing various clips of Kamala in a way where she is basically debating
How to accidentally go viral - Ben Settle
The late copywriter Jim Rutz once told a story about how something he wrote accidentally went viral. He said he’d write a financial promo and put one of his own opinions in almost as a throw-away thought… and suddenly it sails through the process of approval from the client, the legal department, and the editors
Persuasion secrets of America’s most revered & reviled Presidents - Ben Settle
Since it’s election day here in the US, below's my most recent Oregon Eagle article titled: “Persuasion Secrets of America’s Most Revered & Reviled Presidents” If you own a business and want to have more influence over your customers, then these extraordinarily persuasive Presidents can show you how: GEORGE WASHINGTON — Nothing attracts customers like