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Grain Edit

27.04.2025

Clucking copywriters - Ben Settle

Back in January I gifted Email Players subscribers a booklet called: “Obvious Adams” A great little volume the man who is universally considered to be the World's Greatest Living Copywriter Gary Bencivenga sent me back in 2008, and that I have read probably 100+ times since. And I was recently reminded of Obvious Adams while

Grain Edit

16.05.2025

People so cheap they eat a dollar and crap out a penny - Ben Settle

Let me tell you a story. A couple years after getting started up in this business, I did lots of deals with Michael Senoff where I’d write the sales copy for offers he had the rights to sell, and we’d sell them to his list, and split the sales. Since there was no up front

Grain Edit

16.05.2025

How to get people chemically addicted to buying your offers - Ben Settle

Below is my latest article in the newspaper I have ownership in (the Oregon Eagle) where I write a column for local businesses. The title: “How to (legally) get people chemically addicted to buying from you” Here goes… For the last 14 years I’ve had the following tagline on my website: “Your Daily Email Addiction”

Grain Edit

20.05.2025

AI fanboys sound vaxxed - Ben Settle

Last week I got into a discussion about... So-called AI. I preface AI with "so-called" because it's not truly intelligence. By its own admission the technology is more like a super calculator. And we got to talking about it, and at one point I said something about how you really can’t prompt a relationship with

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