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Marketing

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Grain Edit

21.04.2025

one helluva persuasion tool - Ben Settle

Not long ago, I watched the "Brat Pack" documentary with Stefania. The documentary was made by actor Andrew McCarthy, and is about the gaggle of young 1980s actors whose movies I grew up watching called the “Brat Pack.” And, specifically, the documentary is about the fallout of an article at the time mocking them via

Grain Edit

21.04.2025

Sounds like a dayem monster movie - Ben Settle

So said the great Apollo Creed in the first “Rocky” movie. The context: Apollo cooked up a PR stunt that involved giving an unknown a shot to commemorate the country’s 200th anniversary. And so he and his team went at it looking for the perfect fighter for him to compete against. They looked and looked

Grain Edit

27.04.2025

Clucking copywriters - Ben Settle

Back in January I gifted Email Players subscribers a booklet called: “Obvious Adams” A great little volume the man who is universally considered to be the World's Greatest Living Copywriter Gary Bencivenga sent me back in 2008, and that I have read probably 100+ times since. And I was recently reminded of Obvious Adams while

Grain Edit

27.04.2025

Prison inmate reveals how to whip up cashflow whenever you need it - Ben Settle

Recently Stefania and I re-watched the magnificent movie: “The Shawshank Redemption” If you have never seen it, this is spoiler-y: but it’s about an innocent man who goes to prison. And while there, he creates the state’s biggest prison library, and helps people get their education while cooking the books and laundering money for the

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