An Email Players subscriber (not sure he wants me naming him) asks: ...you suggest positioning as a Leader of your market instead of as an expert. What are the practical differences between those two positions? What can I do to be perceived more as leading my market? Doing daily emails certainly makes an impact on

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16.09.2025

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

While the prevailing advice for advertisers to avoid CTV ad fraud is to go directly to streaming platforms, buying direct comes with a fraud risk itself.

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17.09.2025

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era | AdExchanger

AI is now embedded across every step of the media value chain, and AI is only as good as the data it’s fed.

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18.09.2025

Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger

Welcome and welcome back to the AdExchanger Commerce Media Newsletter. I’m James Hercher, your guide through this messy terrain. For this week’s edition, I caught up with Julio Loredo, senior director of media at Shipt, the same-day delivery service owned by Target. Loredo is in an interesting position – by which I mean the “senior […]

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29.11.2022

The 10th Annual Gratitude Challenge! - Positively Present - Dani DiPirro

Practice gratitude with these 30 days of prompts from Positively Present created for the annual gratitude challenge each year in November.

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29.11.2022

Page not found - Positively Present - Dani DiPirro

Menu Positively Present - Dani DiPirro Dani DiPirro is the creator of the popular Instagram account, positivelypresent. She has been featured on ELLE, Forbes, Glamour, and The Washington Post Express.

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29.11.2022

Growing Through It: Reflections On My New Book - Positively Present

Dani DiPirro's book, Growing Through It, explores the metaphorical highs and lows of each season of the year. Buy it on Amazon today!

Education & Personal Development

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13.02.2024

The Embarrassing Way I Got Into the Best Shape Of My Life

Drop your “life-changing plan” that hasn’t ever changed your life and adopt this one, which got me in the best shape of my life.

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13.02.2024

One Simple Change to Live a Happy and Empowered Life

When we share our creative selves and authentically express our truth, we are raw and vulnerable. This is extremely powerful but also can be extremely frightening.

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28.02.2024

5 Fundamentals for Success in Life

These are five key fundamentals for success in life: time-tested principles that offer a path to a more successful and satisfying life.

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10.03.2024

How to Find Strength to Keep Going When Your Life Falls Apart

Discover how to find strength and rebuild when your life falls apart, embracing responsibility, gratitude, and the power of change.

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Marketing

Knows 300+ ways to have the sex, but can’t get a date on Saturday night - Ben Settle

New Channel, Same Old Tricks: How Legacy Web Tactics Are Undermining CTV Advertising | AdExchanger

No More Sketchy Data: Why ‘Close Enough’ Won’t Work In Marketing’s AI Era | AdExchanger

Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP | AdExchanger

Lifestyle

The 10th Annual Gratitude Challenge! - Positively Present - Dani DiPirro

Page not found - Positively Present - Dani DiPirro

Growing Through It: Reflections On My New Book - Positively Present

Education & Personal Development

The Embarrassing Way I Got Into the Best Shape Of My Life

One Simple Change to Live a Happy and Empowered Life

5 Fundamentals for Success in Life

How to Find Strength to Keep Going When Your Life Falls Apart

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