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I’ve coached 35 heads of growth over the past 2 years. These 5 challenges keep popping up. | by Andrew Capland | Apr, 2023 | Growth Hackers
How long does the average head of growth stay in the same role? Two years? Three? Five?? Sadly, I've noticed it's more like 12 to 16 months. Why so much turnover? Because being head of growth is hard.
Value-first onboarding and how to stop losing new users you don’t even know you’re losing | by Andrew Capland | Aug, 2022 | Growth Hackers
Quick question. What’s the most important metric when it comes to converting sales through your SaaS product? It’s activated accounts, the number of new users that received value from your product…
How to Fight Rising Acquisition Costs Through Subscription | by Daphne Tideman | Jul, 2022 | Growth Hackers
Subscription models are on the rise. I never expected to have a subscription for dog food, meal shakes, heck, even cleaning products. But I’m starting to get a subscription for everything. And it’s…
Your growth strategy should align with your company's strategy | by Pedro Clivati | May, 2022 | Growth Hackers
In the same way that there's no single industry in which growth couldn't be applied, there's also no single timing or strategy of a company that can't be matched with a growth initiative altogether…