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Gust de Backer Blog
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Economy

Gust de Backer Blog - Economy

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Gust de Backer Blog

01.08.2024

Business-Driven Marketing (BDM): 8 Elements [+14 Templates]

Business-Driven Marketing (BDM) is a Marketing Management Methodology for responding to changes in market dynamics and customer behavior.

Gust de Backer Blog

29.07.2024

Business-Driven Marketing (BDM): 8 Elements [+14 Templates]

Business-Driven Marketing (BDM) is a Marketing Management Methodology for responding to changes in market dynamics and customer behavior.

Gust de Backer Blog

28.07.2024

AI in Marketing: 5 Easy Steps [+ 7 AI Expert Prompts]

AI in Marketing? Learn how to automate ~30% on marketing tasks with AI in 5 steps. Take advantage of 7 marketing AI prompts. Read more.

Gust de Backer Blog

30.06.2024

Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]

Decision Making Unit (DMU), brings clarity in the B2B and B2C decision making process and shows who has what influence. (+ Free Canvas)

Gust de Backer Blog

30.06.2024

AARRR: 5 Metrics to Grow Your Business (Pirate Metrics)

The AARRR Framework (Pirate Metrics) provides a clear way to gain insight on your Bottlenecks and Customer Journey. [+ AARRR Template]

Gust de Backer Blog

30.06.2024

Cialdini Principles: 7 Principles of Influence (+ Examples)

Cialdini Principles: 7 principles of influence of Dr. Robert Cialdini. Learn how to apply the Cialdini Principles to your business.

Gust de Backer Blog

30.06.2024

Growth Hacker (2024): Become or Find a T-Shaped Marketer

Learn how to find a Growth Hacker for your company or how to become a Growth Hacker through the T-Shaped Marketer model. Read more.

Gust de Backer Blog

30.06.2024

Customer Validation: from Validated Product to Scalable Business

Customer Validation, evolve your validated product to a scalable business model through the Customer Development Process of Steve Blank.

Gust de Backer Blog

16.11.2023

Brand Identity (2024): Effectively Build Your Brand [+ Models]

Learn what brand identity is, why it is important and how to determine your brand identity. Effectively build your brand with these models.

Gust de Backer Blog

16.11.2023

Rapid Experimentation: The Road To Innovation (Complete Guide)

Experiments are the holy grail to innovation. A good Rapid Experimentation Framework makes sure that you test ideas on a small scale.

Gust de Backer Blog

16.11.2023

North Star Metric (2024): Your NSM in 9 Steps [+ OMTM]

9 EASY steps to find your North Star Metric (NSM) and tips to define your One Metric That Matters (OMTMs). With proven examples.

Gust de Backer Blog

16.11.2023

Customer Discovery: in 4 steps from Idea to Validated Product [Guide]

The Customer Discovery phase of the Customer Development Process will help you validate assumptions on your way to Customer Validation.

Gust de Backer Blog

16.11.2023

Pricing Strategies (2024): 17 Ways to Determine Your Price [B2B & B2C]

So many different pricing strategies... I have described 17 different pricing strategies with pros, cons and examples.

Gust de Backer Blog

16.11.2023

TAM SAM SOM (2024): Meaning and Examples [+ Free Template]

TAM SAM SOM Model: what it is, why it is important and how you can calculate it. Includes free template with examples. Download now!

Gust de Backer Blog

16.11.2023

What is Growth Hacking? (2024): Best Strategy to Grow Your Business

What is Growth Hacking? A lot of marketers think Growth Hacking is the best way to grow their business, but what does a Growth Hacker do?

Gust de Backer Blog

16.07.2023

What is SEO? (2023): Meaning and Strategy [+ Templates]

What is SEO? Search Engine Optimization (SEO) are all activities to optimize the organic visiblity in search engines. Read more.

Gust de Backer Blog

16.07.2023

BCG Matrix (2023): Meaning and Example [+ Template]

BCG Matrix is a model that's used to evaluate a product portfolio based on market share and growth potential. Read more.

Gust de Backer Blog

16.07.2023

Customer Journey Map (2023): How-to & Examples [+ Template]

The Customer Journey Map visualizes every interaction a person has with your brand. Learn how to map your Customer Journey. Read more.

Gust de Backer Blog

16.07.2023

Conversion Rate Optimization (CRO): Ultimate Guide [+ Checklist]

Conversie Optimalisatie (CRO) heeft als doel het conversiepercentage te verhogen. Dat ga je doen middels datagedreven experimenten.

Gust de Backer Blog

16.07.2023

Search Engine Advertising (SEA): The Ultimate Guide [+ Template]

What is Search Engine Advertising (SEA)? It's all about being on top of the search engines with paid results. Read more.

Gust de Backer Blog

04.12.2022

OGSM Model (2023): How-to & Examples [+ Template]

OGSM Model: helps by determining strategic goals. Objective-Goal-Strategy-Metric planning framework, the bridge between goals and execution.

Gust de Backer Blog

29.11.2022

Cognitive Biases (2022): Complete List of 151 Biases [Psychology]

Cognitive Biases, irrational errors programmed in the human mind. Take your advantage with this complete list of 151 biases. Read more.

Gust de Backer Blog

29.11.2022

Lean Canvas (2022): How-to & Examples [+ Template]

The Lean Canvas is a problem- and solution-oriented method to approach a market. You really focus on a customer segment. Read more.

Gust de Backer Blog

29.11.2022

Market Research (2022): 12 Techniques for Effective Market Research

Market Research, one of the most broad and important subjects. Do your own effective market research with these 12 techniques. Read more.

Gust de Backer Blog

29.11.2022

Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]

Brainstorming is a way to find creative ideas to a problem. I'll show you the 24 best brainstorm techniques. Read more.

Gust de Backer Blog

29.11.2022

Value Proposition Design: How-To & Example (+ Template)

Value Proposition Design, find out who is your customer, what your customer wants and how your product is going to help them achieve that.

Gust de Backer Blog

29.11.2022

SWOT Analysis: Formulate your Marketing Strategy [+ Template]

SWOT Analysis is the start of your marketing strategy. Gain insights in your strengths, weaknesses, opportunities and threats with SWOT.

Gust de Backer Blog

29.11.2022

Growing Your Business: 9 Growth Strategies [+ Growth Phases]

Do you want to grow your business? Learn how to grow your business with these 9 growth strategies and different growth stages. Read more.

Gust de Backer Blog

29.11.2022

Account-Based Marketing (ABM): What, Why and How [B2B]

Account-Based Marketing (ABM), a populair way to close B2B deals effectively and efficiently by aligning sales and marketing.

Gust de Backer Blog

29.11.2022

Team Management: Learn How Growth Teams Work [+ Tips]

Team Management: how to succesfully build and scale a Growth Team. Get the growth results that your company needs. Read more.

Gust de Backer Blog

29.11.2022

Bussines Model Canvas [+ Template]: How-to & Examples

The Business Model Canvas, I'll show you along with some examples and a template how to put your company on 1 A4 within 9 steps. Read more.

home›Gust de Backer Blog›Economy

Gust de Backer Blog - Economy

Business-Driven Marketing (BDM): 8 Elements [+14 Templates]

Business-Driven Marketing (BDM): 8 Elements [+14 Templates]

AI in Marketing: 5 Easy Steps [+ 7 AI Expert Prompts]

Decision Making Unit (DMU): B2B & B2C Buying Center [+ Example]

AARRR: 5 Metrics to Grow Your Business (Pirate Metrics)

Cialdini Principles: 7 Principles of Influence (+ Examples)

Growth Hacker (2024): Become or Find a T-Shaped Marketer

Customer Validation: from Validated Product to Scalable Business

Brand Identity (2024): Effectively Build Your Brand [+ Models]

Rapid Experimentation: The Road To Innovation (Complete Guide)

North Star Metric (2024): Your NSM in 9 Steps [+ OMTM]

Customer Discovery: in 4 steps from Idea to Validated Product [Guide]

Pricing Strategies (2024): 17 Ways to Determine Your Price [B2B & B2C]

TAM SAM SOM (2024): Meaning and Examples [+ Free Template]

What is Growth Hacking? (2024): Best Strategy to Grow Your Business

What is SEO? (2023): Meaning and Strategy [+ Templates]

BCG Matrix (2023): Meaning and Example [+ Template]

Customer Journey Map (2023): How-to & Examples [+ Template]

Conversion Rate Optimization (CRO): Ultimate Guide [+ Checklist]

Search Engine Advertising (SEA): The Ultimate Guide [+ Template]

OGSM Model (2023): How-to & Examples [+ Template]

Cognitive Biases (2022): Complete List of 151 Biases [Psychology]

Lean Canvas (2022): How-to & Examples [+ Template]

Market Research (2022): 12 Techniques for Effective Market Research

Brainstorming: 24 Techniques for Effective Brainstorming [+ How-to]

Value Proposition Design: How-To & Example (+ Template)

SWOT Analysis: Formulate your Marketing Strategy [+ Template]

Growing Your Business: 9 Growth Strategies [+ Growth Phases]

Account-Based Marketing (ABM): What, Why and How [B2B]

Team Management: Learn How Growth Teams Work [+ Tips]

Bussines Model Canvas [+ Template]: How-to & Examples

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Gust de Backer Blog
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Economy