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Gust de Backer Blog
01.08.2024
Business-Driven Marketing (BDM) is a Marketing Management Methodology for responding to changes in market dynamics and customer behavior.
29.07.2024
28.07.2024
AI in Marketing? Learn how to automate ~30% on marketing tasks with AI in 5 steps. Take advantage of 7 marketing AI prompts. Read more.
30.06.2024
Decision Making Unit (DMU), brings clarity in the B2B and B2C decision making process and shows who has what influence. (+ Free Canvas)
Cialdini Principles: 7 principles of influence of Dr. Robert Cialdini. Learn how to apply the Cialdini Principles to your business.
Learn how to find a Growth Hacker for your company or how to become a Growth Hacker through the T-Shaped Marketer model. Read more.
Customer Validation, evolve your validated product to a scalable business model through the Customer Development Process of Steve Blank.
The AARRR Framework (Pirate Metrics) provides a clear way to gain insight on your Bottlenecks and Customer Journey. [+ AARRR Template]
16.11.2023
So many different pricing strategies... I have described 17 different pricing strategies with pros, cons and examples.
TAM SAM SOM Model: what it is, why it is important and how you can calculate it. Includes free template with examples. Download now!
The Customer Discovery phase of the Customer Development Process will help you validate assumptions on your way to Customer Validation.
9 EASY steps to find your North Star Metric (NSM) and tips to define your One Metric That Matters (OMTMs). With proven examples.
What is Growth Hacking? A lot of marketers think Growth Hacking is the best way to grow their business, but what does a Growth Hacker do?
Learn what brand identity is, why it is important and how to determine your brand identity. Effectively build your brand with these models.
Experiments are the holy grail to innovation. A good Rapid Experimentation Framework makes sure that you test ideas on a small scale.
16.07.2023
Conversie Optimalisatie (CRO) heeft als doel het conversiepercentage te verhogen. Dat ga je doen middels datagedreven experimenten.
What is SEO? Search Engine Optimization (SEO) are all activities to optimize the organic visiblity in search engines. Read more.
BCG Matrix is a model that's used to evaluate a product portfolio based on market share and growth potential. Read more.
The Customer Journey Map visualizes every interaction a person has with your brand. Learn how to map your Customer Journey. Read more.
What is Search Engine Advertising (SEA)? It's all about being on top of the search engines with paid results. Read more.
04.12.2022
OGSM Model: helps by determining strategic goals. Objective-Goal-Strategy-Metric planning framework, the bridge between goals and execution.
29.11.2022
Cognitive Biases, irrational errors programmed in the human mind. Take your advantage with this complete list of 151 biases. Read more.
Market Research, one of the most broad and important subjects. Do your own effective market research with these 12 techniques. Read more.
Team Management: how to succesfully build and scale a Growth Team. Get the growth results that your company needs. Read more.
The Business Model Canvas, I'll show you along with some examples and a template how to put your company on 1 A4 within 9 steps. Read more.
Account-Based Marketing (ABM), a populair way to close B2B deals effectively and efficiently by aligning sales and marketing.
The Lean Canvas is a problem- and solution-oriented method to approach a market. You really focus on a customer segment. Read more.
Do you want to grow your business? Learn how to grow your business with these 9 growth strategies and different growth stages. Read more.
Brainstorming is a way to find creative ideas to a problem. I'll show you the 24 best brainstorm techniques. Read more.
SWOT Analysis is the start of your marketing strategy. Gain insights in your strengths, weaknesses, opportunities and threats with SWOT.
Value Proposition Design, find out who is your customer, what your customer wants and how your product is going to help them achieve that.