How Safaricom's Move into Ethiopia is Changing the Game - WOMEN IN BUSINESS
When Safaricom, Kenya’s telecom giant, decided to cross borders into Ethiopia in late 2022, it was a bold gamble. Fast forward to mid-2025, and that decision is already paying off with 10 million+ customers now enjoying connectivity, digital services, and opportunities previously out of reach. In the past four years, they have pumped in over USD 2.27 billion to build telecom and digital finance infrastructure across the country investment. Let us break it down in everyday terms, what this means for you […]