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Heroic Fundraising Blog
13.09.2025
Reduce donation abandonment rates by optimizing mobile experiences, minimizing form friction, ensuring accessibility, building trust, and encouraging ongoing donor engagement to boost conversions and retention.
25.08.2025
Discover why nonprofits should focus on their unique mission rather than comparing themselves to others for sustainable success. Learn how to highlight your distinct value with the right partners.
Learn effective strategies to engage and resonate with Hispanic donors, including cultural adaptation, strategic partnerships, and overcoming language challenges for successful multicultural fundraising.
01.08.2025
Discover how brand tracking can help nonprofits enhance fundraising efforts by understanding donor perceptions and optimizing marketing strategies. Learn key tactics for growth and supporter engagement.
29.07.2025
Discover how multivariate models and AI can revolutionize donor targeting for nonprofits, leading to more accurate predictions and higher engagement.
Native advertising is a powerful mid-funnel tactic for reaching people who are already familiar with a nonprofit's brand but not quite ready to donate.
10.07.2025
Optimize donor engagement and maximize ROI by leveraging data analytics and AI. Move beyond traditional segmentation to personalized, predictive strategies.
03.07.2025
Learn how nonprofits can comply with privacy regulations in text messaging to enhance donor trust, ensure legal compliance, and maximize engagement.
01.07.2025
Join TrueSense Marketing's nationwide campaign on July 10, 2025, to support local food banks and Meals on Wheels, tackling food insecurity through community action and donations.
26.06.2025
Earning the attention of current and potential nonprofit donors isn’t easy. The first move? Getting serious about crafting effective email subject lines.
19.06.2025
Nonprofits build lasting donor relationships through personalized and authentic text messaging, focusing on permission, engagement, and mission-driven content to foster loyalty and support.
12.06.2025
Investing in donor awareness ensures long-term financial stability by educating potential supporters about your nonprofit’s mission, fostering lasting engagement and trust.
07.06.2025
TrueSense Marketing’s Animal Care team commissioned agile market research around different animal offers and images, surveying charitable donors across the United States
When it comes to charitable fundraising, the visual elements that capture potential donors’ attention can significantly impact their willingness to give.
05.06.2025
Discover why understanding cultural nuances is crucial for effective Hispanic fundraising beyond mere translation. Learn how to build meaningful, respectful relationships with Hispanic donors.
29.05.2025
Discover the wide range of services The Salvation Army offers beyond thrift stores, including disaster relief, LGBTQ support, food pantries, and more.
22.05.2025
Discover strategies to optimize your mid-level donor program, enhance engagement, and drive sustainable revenue for your nonprofit. Learn effective tactics and insights from recent research.
15.05.2025
Discover effective strategies for nonprofits to engage and attract younger donors, including social media, crowdfunding, mobile giving, and immersive virtual experiences.
08.05.2025
Discover the power of text messaging in nonprofit fundraising. Learn strategies for engagement, data management, and creating a positive donor experience.
01.05.2025
Discover essential strategies for nonprofits to navigate 2025’s fundraising challenges with resilience, transparency, and purpose. Learn how to strengthen donor relationships and communicate effectively.
24.04.2025
Discover how AI provides a more accurate understanding of donor behavior beyond traditional wealth indicators, enhancing nonprofit fundraising strategies.
17.04.2025
Discover how to effectively use text messaging in donor communications with tips on transparency, personalization, and engagement strategies.
10.04.2025
Improve your nonprofit’s email deliverability with SPF, DKIM, DMARC, and BIMI. Learn how these protocols protect your brand and ensure emails reach inboxes.
27.03.2025
Facing new federal funding cuts, food banks must unite and adapt to continue providing crucial assistance to communities in need. Discover strategies for resilience and transparency.
20.03.2025
Discover insights from the 2025 Food Bank Innovation Foundry and learn what drives donors to give. Explore metrics and tips to enhance your donor engagement strategies.
13.03.2025
Learn how AI and machine learning transform nonprofit fundraising by optimizing donor engagement, maximizing ROI, and ensuring adaptability in a data-driven world.
06.03.2025
Discover how TrueSense Marketing leverages AI to enhance donor targeting and optimize direct mail campaigns, driving higher response rates and better ROI for nonprofits.
27.02.2025
Audio streaming platforms like Spotify, Pandora, and others offer a significant opportunity for nonprofits to engage potential donors. Learn how to start.
20.02.2025
Healthy fundraising pipelines focus on all aspects of the funnel: bottom, mid, and top. Learn how to do this in a sustainable way.
19.02.2025
Storytelling can be a fundraiser’s most powerful tool. Stories can be memorable, moving, and powerfully motivating to donors.
Connected TV (CTV) and Over-the-Top (OTT) platforms are revolutionizing how nonprofits can reach audiences. Learn how to incorporate CTV and OTT today.
Collaborative partnerships between nonprofit organizations and fundraising partners like TrueSense are the backbone of a strong direct response program.
03.02.2025
Google Performance Max is a highly effective advertising program, especially for nonprofits. Learn best practices on how to get the most out of this tool.
28.12.2024
Navigate display, video, native, CTV, Digital Out-of-Home (DOOH), geo-fencing, audio streaming and more with the nonprofit pros at TrueSense as your guide.
04.12.2024
Check out the 35 tips and tricks to build stronger donor relationships and raise more money in 2025, contributed by the fundraising pros at TrueSense.
22.11.2024
Discover how to add SMS and MMS messaging to your fundraising outreach. Text messaging creates a unique opportunity to connect with supporters.
20.11.2024
Discover how to add text messaging to your fundraising outreach. This channel creates a unique opportunity to connect with supporters.
08.11.2024
You can ensure secure, error-free, effective data hygiene with rigorous data governance. TrueSense helps its partners build strong governance policies.
07.11.2024
Ensure the privacy and security of your donor data. A nonprofit partner like TrueSense will help protect this critical information with these 3 steps.
30.10.2024
Evolution of Donor Acquisition,