When it comes to charitable fundraising, the visual elements that capture potential donors’ attention can significantly impact their willingness to give.

Heroic Fundraising Blog

07.06.2025

3 Powerful Truths About Animal Donors, Backed by New Research

TrueSense Marketing’s Animal Care team commissioned agile market research around different animal offers and images, surveying charitable donors across the United States

Heroic Fundraising Blog

05.06.2025

Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

Discover why understanding cultural nuances is crucial for effective Hispanic fundraising beyond mere translation. Learn how to build meaningful, respectful relationships with Hispanic donors.

Heroic Fundraising Blog

29.05.2025

The Salvation Army: So Much More Than Thrift Stores

Discover the wide range of services The Salvation Army offers beyond thrift stores, including disaster relief, LGBTQ support, food pantries, and more.

Heroic Fundraising Blog

22.05.2025

Making the Most of Your Mid-Level Donor Program

Discover strategies to optimize your mid-level donor program, enhance engagement, and drive sustainable revenue for your nonprofit. Learn effective tactics and insights from recent research.

Heroic Fundraising Blog

15.05.2025

Where Nonprofits Can Find the Next Generation of Donors

Discover effective strategies for nonprofits to engage and attract younger donors, including social media, crowdfunding, mobile giving, and immersive virtual experiences.

Heroic Fundraising Blog

08.05.2025

The Role of Text Messaging in Multichannel Fundraising Campaigns

Discover the power of text messaging in nonprofit fundraising. Learn strategies for engagement, data management, and creating a positive donor experience.

Heroic Fundraising Blog

01.05.2025

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

Discover essential strategies for nonprofits to navigate 2025’s fundraising challenges with resilience, transparency, and purpose. Learn how to strengthen donor relationships and communicate effectively.

Heroic Fundraising Blog

24.04.2025

Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

Discover how AI provides a more accurate understanding of donor behavior beyond traditional wealth indicators, enhancing nonprofit fundraising strategies.

Heroic Fundraising Blog

17.04.2025

Crafting Conversational and Transparent Text Messages

Discover how to effectively use text messaging in donor communications with tips on transparency, personalization, and engagement strategies.

Heroic Fundraising Blog

10.04.2025

Boost Your Nonprofit’s Email Reach: A Beginner’s Guide to SPF, DKIM, DMARC, and BIMI

Improve your nonprofit’s email deliverability with SPF, DKIM, DMARC, and BIMI. Learn how these protocols protect your brand and ensure emails reach inboxes.

Heroic Fundraising Blog

27.03.2025

Navigating Federal Funding Cuts: A Call for Unity in the Face of Hunger

Facing new federal funding cuts, food banks must unite and adapt to continue providing crucial assistance to communities in need. Discover strategies for resilience and transparency.

Heroic Fundraising Blog

20.03.2025

Insights from the 2025 Food Bank Innovation Foundry

Discover insights from the 2025 Food Bank Innovation Foundry and learn what drives donors to give. Explore metrics and tips to enhance your donor engagement strategies.

Heroic Fundraising Blog

13.03.2025

Future-Proofing Your Fundraising with AI and Machine Learning

Learn how AI and machine learning transform nonprofit fundraising by optimizing donor engagement, maximizing ROI, and ensuring adaptability in a data-driven world.

Heroic Fundraising Blog

06.03.2025

Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors

Discover how TrueSense Marketing leverages AI to enhance donor targeting and optimize direct mail campaigns, driving higher response rates and better ROI for nonprofits.

Heroic Fundraising Blog

27.02.2025

Audio Streaming: An Untapped Resource for Nonprofit Engagement

Audio streaming platforms like Spotify, Pandora, and others offer a significant opportunity for nonprofits to engage potential donors. Learn how to start.

Heroic Fundraising Blog

20.02.2025

How to Build a Sustainable Donor Pipeline

Healthy fundraising pipelines focus on all aspects of the funnel: bottom, mid, and top. Learn how to do this in a sustainable way.

Heroic Fundraising Blog

19.02.2025

5 Building Blocks for Collaborative Fundraising Partnerships

Collaborative partnerships between nonprofit organizations and fundraising partners like TrueSense are the backbone of a strong direct response program.

Heroic Fundraising Blog

19.02.2025

CTV and OTT: Reaching New Audiences in 2025 and Beyond

Connected TV (CTV) and Over-the-Top (OTT) platforms are revolutionizing how nonprofits can reach audiences. Learn how to incorporate CTV and OTT today.

Heroic Fundraising Blog

19.02.2025

Listening to Your Volunteers Can Help You Raise Funds

Storytelling can be a fundraiser’s most powerful tool. Stories can be memorable, moving, and powerfully motivating to donors.

Heroic Fundraising Blog

03.02.2025

Leverage the Power of Google Performance Max for Nonprofit Growth

Google Performance Max is a highly effective advertising program, especially for nonprofits. Learn best practices on how to get the most out of this tool.

Heroic Fundraising Blog

28.12.2024

The Fundraiser’s Guide to Programmatic Advertising

Navigate display, video, native, CTV, Digital Out-of-Home (DOOH), geo-fencing, audio streaming and more with the nonprofit pros at TrueSense as your guide.

Heroic Fundraising Blog

04.12.2024

Fundraising Tips to Boost Your 2025 Results

Check out the 35 tips and tricks to build stronger donor relationships and raise more money in 2025, contributed by the fundraising pros at TrueSense.

Heroic Fundraising Blog

22.11.2024

Mobile Messaging: The New Frontier in Nonprofit Fundraising

Discover how to add SMS and MMS messaging to your fundraising outreach. Text messaging creates a unique opportunity to connect with supporters.

Heroic Fundraising Blog

20.11.2024

SMS Marketing: The New Frontier in Nonprofit Fundraising

Discover how to add text messaging to your fundraising outreach. This channel creates a unique opportunity to connect with supporters.

Heroic Fundraising Blog

08.11.2024

Data Governance: Ground Rules for Handling Nonprofit Data Responsibly

You can ensure secure, error-free, effective data hygiene with rigorous data governance. TrueSense helps its partners build strong governance policies.

Heroic Fundraising Blog

07.11.2024

3 Ways to Protect and Secure Donor Marketing Data

Ensure the privacy and security of your donor data. A nonprofit partner like TrueSense will help protect this critical information with these 3 steps.

Heroic Fundraising Blog

30.10.2024

Do You Know Where Your Year-End Resource Is?

good year-end resource,

Heroic Fundraising Blog

30.10.2024

The Evolution of New Donor Acquisition

Evolution of Donor Acquisition,

Heroic Fundraising Blog

04.10.2024

Boosting Nonprofit Fundraising Efforts with Native Advertising

Incorporating native advertising into a nonprofit’s strategy can significantly boost fundraising efforts and foster a more engaged, supportive donor base.

Heroic Fundraising Blog

14.09.2024

5 Powerful Data Levers for Effective Fundraising

Use these 5 common data types to build long-term relationships with your donors by respecting their preferences and creating personalized experiences.

Heroic Fundraising Blog

25.07.2024

What Does Food Bank Data Tell Us About Post-COVID Fundraising?

For many Food Banks, the key to understanding the challenge lies in what we call coverage ratios.

Heroic Fundraising Blog

18.07.2024

Does Your Language Create a Barrier to Giving?

Is your copy accessible? It’s important to craft messages that resonate with readers of varied backgrounds and abilities.

Heroic Fundraising Blog

18.07.2024

Industry Insights: The Retention Doctor Is in the House

Right now, savvy nonprofits are focused on donor retention.

Heroic Fundraising Blog

15.03.2024

The Ultimate Guide to Tools for Digital Accessibility

Creating websites and content that are accessible to everyone is not just a good practice; it’s a legal requirement in many parts of the world.

Heroic Fundraising Blog

09.03.2024

How to Acquire Sustainer Donors from Scratch

All fundraising channels are not created equal when it comes to success in acquiring donors who will enter your program as a sustainer donor.

Heroic Fundraising Blog

02.02.2024

When Is a Test Worth the Investment? 3 Questions to Ask

How can you know a test is worth the investment? Ask these three key questions to discover if your testing strategy is on track.

Heroic Fundraising Blog

27.01.2024

Navigating the Future: Nonprofit Industry Trends for 2024

This year, the nonprofit industry is poised for new challenges and opportunities, shaped by evolving technologies, changing donor expectations, and global events

Heroic Fundraising Blog

09.01.2024

Meta’s Transition to PayPal Giving Fund

Critical changes you need to know to maintain access to powerful tools and prompt payment of contributions from Meta.

Heroic Fundraising Blog

09.01.2024

What Makes a Donor Decide “Today Is the Day to Give”?

The marketing and sales media we consume don’t always align with our purchasing behavior. The same goes for fundraising. What inspires your donors?

home›Heroic Fundraising Blog›Startups

Heroic Fundraising Blog - Startups

The Science Behind Canine Connection and Human Generosity: A Case Study in Charitable Giving

3 Powerful Truths About Animal Donors, Backed by New Research

Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

The Salvation Army: So Much More Than Thrift Stores

Making the Most of Your Mid-Level Donor Program

Where Nonprofits Can Find the Next Generation of Donors

The Role of Text Messaging in Multichannel Fundraising Campaigns

Balancing Urgency and Purpose: Nonprofit Strategies for Today’s Challenges

Debunking Wealth Indicators and Protecting Donor Behavior Accurately with AI

Crafting Conversational and Transparent Text Messages

Boost Your Nonprofit’s Email Reach: A Beginner’s Guide to SPF, DKIM, DMARC, and BIMI

Navigating Federal Funding Cuts: A Call for Unity in the Face of Hunger

Insights from the 2025 Food Bank Innovation Foundry

Future-Proofing Your Fundraising with AI and Machine Learning

Mailing Smarter with AI: How TrueSense Marketing Helps Nonprofits Target the Right Donors

Audio Streaming: An Untapped Resource for Nonprofit Engagement

How to Build a Sustainable Donor Pipeline

5 Building Blocks for Collaborative Fundraising Partnerships

CTV and OTT: Reaching New Audiences in 2025 and Beyond

Listening to Your Volunteers Can Help You Raise Funds

Leverage the Power of Google Performance Max for Nonprofit Growth

The Fundraiser’s Guide to Programmatic Advertising

Fundraising Tips to Boost Your 2025 Results

Mobile Messaging: The New Frontier in Nonprofit Fundraising

SMS Marketing: The New Frontier in Nonprofit Fundraising

Data Governance: Ground Rules for Handling Nonprofit Data Responsibly

3 Ways to Protect and Secure Donor Marketing Data

Do You Know Where Your Year-End Resource Is?

The Evolution of New Donor Acquisition

Boosting Nonprofit Fundraising Efforts with Native Advertising

5 Powerful Data Levers for Effective Fundraising

What Does Food Bank Data Tell Us About Post-COVID Fundraising?

Does Your Language Create a Barrier to Giving?

Industry Insights: The Retention Doctor Is in the House

The Ultimate Guide to Tools for Digital Accessibility

How to Acquire Sustainer Donors from Scratch

When Is a Test Worth the Investment? 3 Questions to Ask

Navigating the Future: Nonprofit Industry Trends for 2024

Meta’s Transition to PayPal Giving Fund

What Makes a Donor Decide “Today Is the Day to Give”?

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