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Heroic Fundraising Blog
20.02.2025
Healthy fundraising pipelines focus on all aspects of the funnel: bottom, mid, and top. Learn how to do this in a sustainable way.
19.02.2025
Connected TV (CTV) and Over-the-Top (OTT) platforms are revolutionizing how nonprofits can reach audiences. Learn how to incorporate CTV and OTT today.
Collaborative partnerships between nonprofit organizations and fundraising partners like TrueSense are the backbone of a strong direct response program.
Storytelling can be a fundraiser’s most powerful tool. Stories can be memorable, moving, and powerfully motivating to donors.
03.02.2025
Google Performance Max is a highly effective advertising program, especially for nonprofits. Learn best practices on how to get the most out of this tool.
28.12.2024
Navigate display, video, native, CTV, Digital Out-of-Home (DOOH), geo-fencing, audio streaming and more with the nonprofit pros at TrueSense as your guide.
04.12.2024
Check out the 35 tips and tricks to build stronger donor relationships and raise more money in 2025, contributed by the fundraising pros at TrueSense.
22.11.2024
Discover how to add SMS and MMS messaging to your fundraising outreach. Text messaging creates a unique opportunity to connect with supporters.
20.11.2024
Discover how to add text messaging to your fundraising outreach. This channel creates a unique opportunity to connect with supporters.
08.11.2024
You can ensure secure, error-free, effective data hygiene with rigorous data governance. TrueSense helps its partners build strong governance policies.
07.11.2024
Ensure the privacy and security of your donor data. A nonprofit partner like TrueSense will help protect this critical information with these 3 steps.
30.10.2024
Evolution of Donor Acquisition,
good year-end resource,
04.10.2024
Incorporating native advertising into a nonprofit’s strategy can significantly boost fundraising efforts and foster a more engaged, supportive donor base.
14.09.2024
Use these 5 common data types to build long-term relationships with your donors by respecting their preferences and creating personalized experiences.
25.07.2024
For many Food Banks, the key to understanding the challenge lies in what we call coverage ratios.
18.07.2024
Is your copy accessible? It’s important to craft messages that resonate with readers of varied backgrounds and abilities.
Right now, savvy nonprofits are focused on donor retention.
15.03.2024
Creating websites and content that are accessible to everyone is not just a good practice; it’s a legal requirement in many parts of the world.
09.03.2024
All fundraising channels are not created equal when it comes to success in acquiring donors who will enter your program as a sustainer donor.
02.02.2024
How can you know a test is worth the investment? Ask these three key questions to discover if your testing strategy is on track.
27.01.2024
This year, the nonprofit industry is poised for new challenges and opportunities, shaped by evolving technologies, changing donor expectations, and global events
09.01.2024
Read on to learn how you can best get a handle on fundraising in 2023 and see the best results possible at your nonprofit.
Integrating CTV into your marketing strategy can lead to greater donor engagement, brand awareness, and donations across multiple digital channels.
When a member of your inner circle gives you feedback about a direct response campaign, you can bet their opinion doesn’t represent the typical donor.
It is crucial for nonprofits to remain mindful of an often-overlooked aspect: digital accessibility.
Once your nonprofit finds a control package that works, it can feel risky to make any additional changes that might degrade performance.
Here are a few ideas for how you can keep your head while all around you folks are losing theirs.
The marketing and sales media we consume don’t always align with our purchasing behavior. The same goes for fundraising. What inspires your donors?
Emotional Intelligence comes naturally to some, but for most of us, it requires cultivation and practice. And that starts with self-reflection and awareness.
Critical changes you need to know to maintain access to powerful tools and prompt payment of contributions from Meta.
22.12.2023
This roundup of the top trends will help you finesse your donor marketing plans in the coming year and ultimately raise more funds for your mission.
15.12.2023
On GivingTuesday 2023, U.S. nonprofits received $3.1 billion in donations, a figure similar to the previous year, marking a plateau in the record-high trend.
13.10.2023
08.09.2023
30.08.2023
15.06.2023
18.04.2023
14.04.2023