Discover the wide range of services The Salvation Army offers beyond thrift stores, including disaster relief, LGBTQ support, food pantries, and more.

Heroic Fundraising Blog

05.06.2025

Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

Discover why understanding cultural nuances is crucial for effective Hispanic fundraising beyond mere translation. Learn how to build meaningful, respectful relationships with Hispanic donors.

Heroic Fundraising Blog

07.06.2025

3 Powerful Truths About Animal Donors, Backed by New Research

TrueSense Marketing’s Animal Care team commissioned agile market research around different animal offers and images, surveying charitable donors across the United States

Heroic Fundraising Blog

07.06.2025

The Science Behind Canine Connection and Human Generosity: A Case Study in Charitable Giving

When it comes to charitable fundraising, the visual elements that capture potential donors’ attention can significantly impact their willingness to give.

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Heroic Fundraising Blog

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The Salvation Army: So Much More Than Thrift Stores

Why Nuance and Culture Matter More Than Translation in Hispanic Fundraising

3 Powerful Truths About Animal Donors, Backed by New Research

The Science Behind Canine Connection and Human Generosity: A Case Study in Charitable Giving

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Heroic Fundraising Blog