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How Bad Ad Creative Can Hurt Your Sales - Hidden Gems Book Blog
When it comes to book marketing, your ad creative—images, headlines, and taglines—plays a critical role in the success of your campaigns. Even the best advertising strategy can fail if the creative doesn’t resonate with your audience. Ads are often the first impression of your book for potential readers, and if that impression falls flat, no amount of targeting or budgeting can make up for it. Poor ad creative doesn’t just hurt your clicks, it can actively drive up your advertising costs. That’s why this week, Ginger is laying out exactly how the quality of your ad creative can make or break your book’s marketing efforts, and the strategies you can use to identify what works and what doesn’t. More importantly, he also shares some practical tips for creating engaging, high-performing ads that not only drive traffic but also connect with your readers. A few weeks ago I wrote a post answering... Read More >
Writing Romantic Suspense: Keeping Readers Hooked Until the End - HiddenGemsBooks
If fear of not being able to keep readers on the edge of their seats while rooting for love to triumph has held you back from writing romantic suspense, today’s blog is exactly what you need. Bestselling author Delaney Diamond, with over 50 contemporary romance and romantic suspense novels to her name, is here to share her expert insights. Her wealth of experience makes her the perfect guest to reveal the secrets of blending action, romance, and complex characters into a gripping story that readers won’t want to put down. Drawing from her own successful career, Delaney reveals actionable tips for starting strong, crafting relatable yet flawed characters, and raising the stakes with heart-pounding suspense. These techniques are key to balancing emotional depth with high-octane action, ensuring that your readers are hooked and won’t stop turning pages until the very end. I started my author career writing contemporary romance, and... Read More >
Does Running More Facebook Ads Produce Better Results? - HiddenGemsBooks
Last week, we explored a question that many self-published authors grapple with: does increasing your ad budget directly lead to better sales metrics? While this strategy can yield results, it’s not without its risks. It also raises a less-discussed—yet equally important—question: regardless of your budget, could you increase sales simply by running multiple Facebook ads for the same book? As Ginger explores in this week’s blog, this isn’t about blindly multiplying your efforts and hoping something sticks. Instead, it’s about understanding the psychology of effective advertising and why diversifying your ad approach can have a significant impact. From the timeless “seven touches” rule to features built right into Facebook’s Ads Manager, Ginger breaks down why running more ads can deliver better results—and how you can easily implement this strategy without needing to redesign your creative from scratch. Last week, I wrote about how increasing your advertising budget could have a... Read More >
Self-Improvement books for your Holiday Reading List - Hidden Gems Book Blog
While it may be too early to be working on your 2025 Resolutions, it’s never too early (or late) to develop new skills to continue on a self-improvement journey. With that in mind, we are certain that there’s a self-help book out there for you within this broad category. Today we’ve rounded up the self-improvement books our Hidden Gems ARC readers loved the most recently. Healthy Communication With Your Partner by Amanda Thomas With 140+ ratings and a 4.8 star average on Amazon, Healthy Communication With Your Partner by Amanda Thomas helps you build the necessary communication skills to change any conflict into an opportunity to build your connection with your partner. Chey writes in their five star Amazon review, “We can all use reminders about how to communicate better, especially with partners, and this book is a great tool. It has practical and relatable strategies to improve your relationship.... Read More >