Understanding the "Learning" Phases of Facebook Ads - HiddenGemsBooks
Maintaining a robust marketing and advertising strategy has become as crucial as writing a great book, and for many authors, Facebook remains the go-to platform for advertising. However, the complexity of Facebook’s ad interface can baffle even those who understand the basics of setting up an ad, especially when they find their ad in the “Learning” or “Learning Limited” state. Knowing how to optimize ads and take action when campaigns underperform is essential for campaign success. The “Learning” and “Learning Limited” phases indicate your ad’s performance and optimization stages, sometimes requiring action. Today, Ginger will explain what those terms mean, what actions to take when you encounter them, and how to optimize your ad campaigns to enhance visibility and achieve better results. Over the course of the last few years, the path to successful self-publishing has changed. Many authors used to find success simply by writing great books with a... Read More >
