When AI Seems Human: The Risks and Rewards of Anthropomorphizing in Hospitality - By John Smallwood, President Travel Outlook
Article - When AI Seems Human: The Risks and Rewards of Anthropomorphizing in Hospitality - By John Smallwood, President Travel Outlook - As AI systems adopt more human-like qualities—first-person pronouns, conversational tones, even simulated emotions—they raise a question: when an AI 'feels' human, do guests understand it’s still a machine?