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SHARE Abbreviating your brand name can be a strategic move that enhances recognition and memorability. However, it may come with pitfalls. How you abbreviate a brand name can cause issues that may keep your business from thriving. Before you make this important move, carefully consider these top mistakes to avoid to maintain your brand’s integrity […]
SHARE In the vast and dynamic world of marketing, subtle brand signals have become an art form. The ability to communicate a brand’s essence—its identity, values, and promise—with minimalistic yet impactful cues is crucial. Brands must navigate this delicate balance carefully, especially in a landscape dominated by data analytics, AI, and the empowered consumer. […]
SHARE Modern-day consumers are savvier than ever. They have immediate access to information about brands, they expect accountability and transparency from their favorite brands, and they want rapid responses to questions and concerns. Often, video marketing is the solution. Videos offer easily digestible information in an engaging way that appeals to consumers. Perhaps that’s why […]
SHARE Last month, Fast Company published an article titled “Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less.” The piece introduces Monika, “an AI-infused platform that promises users 20 solid brand names in five days for a flat fee of $5,000.” According to Monika’s founders, this […]
SHARE Throughout the evolution of mankind, brands have gradually moved away from a seemingly simple approach to communication. From its beginnings around 2,700 BCE, the practice of branding has evolved to increasingly intellectual levels. Simple became complicated; complicated became simple again. Ultimately, simplicity should be the most effective way … but is it still sufficient […]
SHARETo make good on my promise to publish the Brand Names Report in February, I’m posting this today (Leap Day!) with a link to download the full report. I’ll return to this post soon and provide more detail. Today marks the publication of my inaugural Brand Names Report. The idea for this report came from […]
SHARE Barry Silverman, a 30-year marketing veteran, recently earned his PhD in marketing. His dissertation was on the importance on brand and the changing role it plays in the consumer’s decision process. Here, Silverman breaks down his research findings, why they’re important, and how marketers can put them to use. Marketers and researchers have studied […]
SHAREThis post is sponsored by SignalHire. Explore the transformative power of brand purpose, where businesses merge profit with environmental and social responsibility for lasting impact. In the vast landscape of the business world, traditional brands stand as static billboards, declaring their message loud and proud. Though eye-catching, these billboards are unchanging landmarks in a world in […]
SHARE You’ve got the brand. You’ve got the logo. And you’ve got the website. But do you know how to launch a brand? It’s time to make some noise with a well-executed brand launch. You may be asking: What are the best practices for launching a brand? What could go wrong, and how can I […]
SHAREThis article was written with the assistance of AI. It has been edited and fact-checked by humans. Logo design is a crucial element in establishing a brand’s identity and communicating its values. Skillfully crafted logos can convey professionalism, trustworthiness, and quality, and they have the power to make a lasting impact on consumers. Throughout history, […]
SHARE Who are the top branding experts to follow in 2023? “Top” is a subjective term. Instead, I’m going to offer eight individuals who are inarguably branding experts and explain why I think they’re among the best in various categories. I’ll include those who are experts at branding on social media, those with best-selling books, […]
SHARE TL; DR: Names impact the longevity and prosperity of a business. This brand naming course teaches you how to properly develop professional quality and effective brand names. If you could optimize one of, if not the most encountered assets of a business or brand would you? Who wouldn’t? Why shortchange your sales, brand salience, […]
SHAREThis post is sponsored by DesignRush. Branding is essential for the success of your business. Your products or services may be the best quality and your prices the most competitive. But when your branding is not on point, you’re losing on the customer front. Branding is what makes you stand out. It’s what makes your […]
SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]
SHAREThe purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]