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Abbreviating your brand name? Here are five mistakes to avoid - How Brands Are Built
SHARE Abbreviating your brand name can be a strategic move that enhances recognition and memorability. However, it may come with pitfalls. How you abbreviate a brand name can cause issues that may keep your business from thriving. Before you make this important move, carefully consider these top mistakes to avoid to maintain your brand’s integrity […]
Subtle brand signals: mastering recognition in a digital era - How Brands Are Built
SHARE In the vast and dynamic world of marketing, subtle brand signals have become an art form. The ability to communicate a brand’s essence—its identity, values, and promise—with minimalistic yet impactful cues is crucial. Brands must navigate this delicate balance carefully, especially in a landscape dominated by data analytics, AI, and the empowered consumer. […]
Want to elevate your video marketing? Start leveraging emerging video technologies - How Brands Are Built
SHARE Modern-day consumers are savvier than ever. They have immediate access to information about brands, they expect accountability and transparency from their favorite brands, and they want rapid responses to questions and concerns. Often, video marketing is the solution. Videos offer easily digestible information in an engaging way that appeals to consumers. Perhaps that’s why […]
On AI, brand naming, and Monika - How Brands Are Built
SHARE Last month, Fast Company published an article titled “Naming a brand can cost more than $50,000. This new AI-powered service will do it for much less.” The piece introduces Monika, “an AI-infused platform that promises users 20 solid brand names in five days for a flat fee of $5,000.” According to Monika’s founders, this […]
The behavior of overwhelmed brands in today's market - How Brands Are Built
SHARE Throughout the evolution of mankind, brands have gradually moved away from a seemingly simple approach to communication. From its beginnings around 2,700 BCE, the practice of branding has evolved to increasingly intellectual levels. Simple became complicated; complicated became simple again. Ultimately, simplicity should be the most effective way … but is it still sufficient […]
The Brand Names Report - How Brands Are Built
SHARETo make good on my promise to publish the Brand Names Report in February, I’m posting this today (Leap Day!) with a link to download the full report. I’ll return to this post soon and provide more detail. Today marks the publication of my inaugural Brand Names Report. The idea for this report came from […]
Is brand important? It depends - How Brands Are Built
SHARE Barry Silverman, a 30-year marketing veteran, recently earned his PhD in marketing. His dissertation was on the importance on brand and the changing role it plays in the consumer’s decision process. Here, Silverman breaks down his research findings, why they’re important, and how marketers can put them to use. Marketers and researchers have studied […]
The impact of brand purpose: incorporating social and environmental responsibility - How Brands Are Built
SHAREThis post is sponsored by SignalHire. Explore the transformative power of brand purpose, where businesses merge profit with environmental and social responsibility for lasting impact. In the vast landscape of the business world, traditional brands stand as static billboards, declaring their message loud and proud. Though eye-catching, these billboards are unchanging landmarks in a world in […]
How to launch a brand, from planning to execution - How Brands Are Built
SHARE You’ve got the brand. You’ve got the logo. And you’ve got the website. But do you know how to launch a brand? It’s time to make some noise with a well-executed brand launch. You may be asking: What are the best practices for launching a brand? What could go wrong, and how can I […]
The best logo designers of all time - How Brands Are Built
SHAREThis article was written with the assistance of AI. It has been edited and fact-checked by humans. Logo design is a crucial element in establishing a brand’s identity and communicating its values. Skillfully crafted logos can convey professionalism, trustworthiness, and quality, and they have the power to make a lasting impact on consumers. Throughout history, […]
The top branding experts to follow in 2023 - How Brands Are Built
SHARE Who are the top branding experts to follow in 2023? “Top” is a subjective term. Instead, I’m going to offer eight individuals who are inarguably branding experts and explain why I think they’re among the best in various categories. I’ll include those who are experts at branding on social media, those with best-selling books, […]
Brand naming course review: Fundamentals of Memorable Brand Naming with Rob Meyerson - How Brands Are Built
SHARE TL; DR: Names impact the longevity and prosperity of a business. This brand naming course teaches you how to properly develop professional quality and effective brand names. If you could optimize one of, if not the most encountered assets of a business or brand would you? Who wouldn’t? Why shortchange your sales, brand salience, […]
The psychology behind developing brand loyalty - How Brands Are Built
SHAREThis post is sponsored by DesignRush. Branding is essential for the success of your business. Your products or services may be the best quality and your prices the most competitive. But when your branding is not on point, you’re losing on the customer front. Branding is what makes you stand out. It’s what makes your […]
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]
Six branding workshop exercises you haven't tried yet—but should - How Brands Are Built
SHAREThe purpose of a branding workshop is for business leaders and branding strategists to define the strategy or vision for the brand. The workshop environment facilitates collaboration, ingenuity, more off-the-wall ideas, and communication. In short, it gets everyone creative and on the same page. If you’re leading a branding workshop, the ideal outcome is that […]