SHAREAuthor’s note: This article begins with the premise that “brand love” is a fantasy that doesn’t drive sales. I won’t waste time explaining that here, as I’ve written about it before and the evidence is easy to find if you’re looking for it. This article isn’t about effectiveness. It’s about the ethical problem of trying […]

How Brands Are Built

15.05.2025

Integrating AI UGC with your existing marketing strategies - How Brands Are Built

SHAREThis post is sponsored by Tagshop. In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to connect with their audience and stand out amidst the noise. One powerful trend that’s reshaping the marketing ecosystem is AI-powered User-Generated Content (UGC) advertising. By blending the authenticity of UGC with the intelligence of artificial intelligence, marketers […]

How Brands Are Built

03.08.2025

Designing brands for algorithm recognition in an AI-driven world - How Brands Are Built

SHARE Few technologies have impacted modern business practices as profoundly and quickly as artificial intelligence (AI). As companies rush to implement this technology, marketers must also realize that their operations need to adapt to others’ reliance on AI. Successful branding today means catching the attention of AI algorithms. Why brands must design for algorithm […]

How Brands Are Built

25.08.2025

Q&A with Jon Sneider, author of Hacking Advertising - How Brands Are Built

Jack Wimmer is a brand strategist, copywriter, and namer based in North Carolina. He's also the co-founder of Monika. He answers questions on the How Brands Are Built blog.

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How Brands Are Built

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"Brand love" won't save your soul - How Brands Are Built

Integrating AI UGC with your existing marketing strategies - How Brands Are Built

Designing brands for algorithm recognition in an AI-driven world - How Brands Are Built

Q&A with Jon Sneider, author of Hacking Advertising - How Brands Are Built

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How Brands Are Built