SHAREIs your brand tracker ready for the future? Will it thrive in the ever-evolving digital landscape of 2025? For years, brands have relied on tracking studies to monitor changes over time, optimize product development, and assess campaign effectiveness. But are tracker studies still fit for purpose in an uncertain world? While the answer is very […]

How Brands Are Built

02.04.2025

Why brand localization matters: connecting with global audiences - How Brands Are Built

SHAREIn today’s oversaturated info space, brands more than ever need to foster authentic relationships with customers, offering them meanings, values, and genuine connection rather than just products and services. This knowledge of your audience and on-level communication is difficult enough in one market. When you need to transplant all this intricate system onto new soil, […]

How Brands Are Built

02.05.2025

"Brand love" won't save your soul - How Brands Are Built

SHAREAuthor’s note: This article begins with the premise that “brand love” is a fantasy that doesn’t drive sales. I won’t waste time explaining that here, as I’ve written about it before and the evidence is easy to find if you’re looking for it. This article isn’t about effectiveness. It’s about the ethical problem of trying […]

How Brands Are Built

15.05.2025

Integrating AI UGC with your existing marketing strategies - How Brands Are Built

SHAREThis post is sponsored by Tagshop. In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to connect with their audience and stand out amidst the noise. One powerful trend that’s reshaping the marketing ecosystem is AI-powered User-Generated Content (UGC) advertising. By blending the authenticity of UGC with the intelligence of artificial intelligence, marketers […]

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How Brands Are Built

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Four essential questions to future-proof your brand tracker in 2025 - How Brands Are Built

Why brand localization matters: connecting with global audiences - How Brands Are Built

"Brand love" won't save your soul - How Brands Are Built

Integrating AI UGC with your existing marketing strategies - How Brands Are Built

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