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7 | Follower
HubSpot
22.11.2024
B2B video marketing isn't just another checkbox in our marketing strategy — it's a fundamental shift in how we engage with our audience.
21.11.2024
AI-generated content can help marketers save time and money, but only if they take the time to edit. Here's how to humanize ai content to still accomplish your business goals.
A great offer letter brings you one step closer to securing a stellar employee. Here's how you can get it right.
A clear scope of work can help you keep your projects on track, secure high-quality work, and avoid creep. Here's what you should include.
Running a risk assessment can help you avoid sticky situations before disaster strikes. Here's everything you need to know.
20.11.2024
B2B market research done right can provide great insight and context that will help your business to thrive.
Peek in on the story of how one local brand owner used her influence to help her community after Hurricane Helene. Plus, takeaways for how brands can behave responsibly after a crisis.
Create opportunities by asking the tough questions in tech and more in this guide to diversity and inclusion in tech from tech creator Thaisa Fernandes.
I spoke with an expert about the pros and cons of Instagram marketing. Here's what she had to say.
19.11.2024
Discover the keys to making engaging video content as I dig into these psychological hacks — and why and how they work.
The world of influencer marketing is vast and varied. I'm here to share expert insights that can help you with your influencer budgeting.
16.11.2024
What is holistic marketing, what are its benefits, and how can you implement this strategy? Read on to be convinced.
15.11.2024
How does BTL marketing work, and how do you make it work for you? Read on for some real-world examples, best practices, and expert insight.
Let's learn about AI target audience tools together and discover a few we can try on our own.
Learn how marketing leaders can leverage AI-generated images to boost ad performance, personalize emails, and save time on image editing.
14.11.2024
Boost your ecommerce performance with these inclusive ecommerce website examples. Check out key strategies to convert diverse consumers.
Check out these free social media monitoring tools to help manage your social media strategy and find out who's saying what about your brand.
13.11.2024
Learn about 10 elements that give your brand a distinct identity, and get inspired by examples and pro tips.
Prepare for event success with research and discovery with creator Imani Ellis. Learn how to use data to create unforgettable event experiences.
Should existing customers see the same web content? Marketing Fellow Pam Vaughan shares an experiment in personalization as an optimization tool.
Read examples of social media policies from eight very different companies to help you get started drafting a social media policy for your own company.
12.11.2024
Is workplace loneliness still an issue now that people are returning to the office? Here's what the data says.
How California Pizza Kitchen's CMO leads the way on brand evolution and finds new ways to engage with customers.
09.11.2024
Learn how to create your Google My Business account, verify your business, and make your listing as strong as possible.
08.11.2024
A statement of work can improve the communication and expectations of two parties working together. Learn what a statement of work is and how to create one.
Everything you need to know about micro-influencer marketing and how you can connect with micro-influencers to promote your brand.
Discover why a predictable, scalable distribution engine is essential for startup success, and learn how to build one to drive long-term growth.
07.11.2024
We know what advertising looks like, but how do we do it well? Learn how to use advertising to attract customers, establish a following, and generate revenue.
Discover our favorite lead generation ideas to spark action on your content offers, email lists, websites, conversion rates, and more.
06.11.2024
Read here to learn the power of emotional branding from Jenna Kutcher. Create connections and get results by aligning your business with your true self.
Discover the key differences between B2B and B2C CRO — and some expert tips for creating a winning conversion strategy.
05.11.2024
Discover 10 of the best online event registration tools to help you manage attendee registration, coordinate event check-in, and streamline follow-up.
Discover how to get approved for Instagram Shopping and leverage its tools to boost sales for your ecommerce business.
Our guide has five use cases for adding AI to your marketing analytics, plus seven AI marketing analytics tools to try for yourself.
02.11.2024
Real estate social media marketing offers great way to start conversations, share advice, and grow an ongoing relationship with buyers. See our expert tips to get started.
Want to master D2C marketing? While similar to B2C, D2C marketing has its own unique needs. Here's what you need to know plus 11 expert tips for doing it right.
01.11.2024
The campaign behind the horror flick Longlegs raked in $22 million opening weekend. Here's 6 lessons that you can bring to your next marketing campaign.
Strengthen your brand's narrative with Hollywood storytelling techniques. and learn how compelling problems can improve your marketing with J.J. Peterson.
Learn how to shift from an informational to a personality content focus for your marketing. Then, learn practical tips to create content that stands out.
30.10.2024
Discover how B2B ecommerce strategies differ from B2C ones, different B2B ecommerce channels, and how to successfully market a B2B business.