B2B buyer journey mapping is a bit more complicated than the typical awareness, consideration, and decision stages. Here are eight steps to make your own.

HubSpot

31.05.2025

KPI dashboards & how to use them in your marketing

Let me walk you through how to build a KPI dashboard (including my favorite free template), the benefits I've seen firsthand, tools I recommend, and more.

HubSpot

03.06.2025

How one co-founder runs a zero-employee marketing agency with AI tools

"Don't be cringe" and other top tips from a startup co-founder on how she runs a zero-employee marketing agency with just eight AI tools.

HubSpot

03.06.2025

How I applied the 95-5 rule to build Gong’s brand from the ground up

Of the people consuming your content, only 5% are ready to buy your product. Here's what that means for your strategy.

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HubSpot

Marketing

Creating a B2B buyer journey map in 8 steps

KPI dashboards & how to use them in your marketing

How one co-founder runs a zero-employee marketing agency with AI tools

How I applied the 95-5 rule to build Gong’s brand from the ground up

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