There are specific yet strategic methods salespeople can use with prospects to keep them engaged throughout the sales process and avoid getting ghosted.

Ignite | B2B Marketing Blog

02.02.2024

Are You Expecting the Right Returns from Your Marketing?

Solo Brands' recent marketing campaign shines the spotlight on what should be expected when it comes to investment and expectation.

Ignite | B2B Marketing Blog

02.02.2024

3 Ways to Accelerate Results

There are three essential functions that will align sales and marketing to close more deals.

Ignite | B2B Marketing Blog

17.01.2024

3 Signs It’s Time for a UX Audit

A UX audit is a cost-effective way to get the insight needed to make more informed decisions and maximize your sales efforts.

Ignite | B2B Marketing Blog

05.01.2024

How Sales and Marketing Can Find Harmony and Drive Growth

Sales and marketing are at their best (and at their most profitable) when they are working together, not against each other.

Ignite | B2B Marketing Blog

20.12.2023

Great Brands Start With a Great Culture

Creating a great culture is not easy work, but it easily could be the most profound work you ever do.

Ignite | B2B Marketing Blog

08.12.2023

Beyond the NPS

The NPS may inform the marketing team as to whether or not a buyer will (or won’t) recommend their business, but it doesn’t determine the reasons behind that answer.

Ignite | B2B Marketing Blog

22.11.2023

The Do’s and Don’ts of Sending Gifts to New Clients

Gifting new clients can be a beneficial step in creating a good relationship and setting the tone for the rest of the partnership.

Ignite | B2B Marketing Blog

03.11.2023

3 Reasons MAT is So Powerful

Marketing automation technology helps marketers work more efficiently, run more successful marketing campaigns, convert more leads and drive revenue growth

Ignite | B2B Marketing Blog

21.10.2023

How Taking Your Prospect Off-Site Can Work in Your Favor

Changing the scenery and meeting off-site can encourage buyers to take their guard down and help clear their mind by removing the stress of their workplace

Ignite | B2B Marketing Blog

13.10.2023

3 Ways to Reward a Prospect for Buying In

Rewarding prospects for taking a substantial step has proven to be effective in motivating further progress from prospects toward the goal.

Ignite | B2B Marketing Blog

21.09.2023

5 Steps to a Better Marketing Department

Marketing can be effective if the right system and structure is put into place, and that means including the marketing team as more than a supporting role.

Ignite | B2B Marketing Blog

05.09.2023

3 Ways to Make a Prospect Feel Safe About Buying

There are three effective ways to build trust with your prospect and ensure they feel safe about buying.

Ignite | B2B Marketing Blog

10.08.2023

Is Your Value Proposition Insulting Your Potential Customers?

A website is often the first point of contact for potential buyers, so clear and effective website messaging is crucial to a successful marketing strategy.

Ignite | B2B Marketing Blog

04.08.2023

Will AI Investment Determine the Success of the Modern Business?

The evolution of AI continues, and if business leaders incorporate it into their companies with the right mindset, it can lead to sustainable success.

Ignite | B2B Marketing Blog

27.07.2023

Goodbye, Cookies

Google has announced that it will remove cookies for 1% of Chrome users early next year at random—giving marketers a glimpse into the new cookieless world.

Ignite | B2B Marketing Blog

13.07.2023

Texting While Marketing? The Rules Have Changed

As of July 2023, cell phone carriers will no longer allow SMS messages to be sent from unapproved companies. In this post we explore how to safeguard your business.

Ignite | B2B Marketing Blog

30.05.2023

The Future of Google Search and What it Means for SEO

Though generative content is a powerful tool in our toolbelt, relying solely on generative content is a surefire way to fail in your SEO pursuits.

Ignite | B2B Marketing Blog

23.05.2023

Multiple touchpoints are needed to convert prospects from being unaware of your solution to advocating for your solution or brand, but contrary to popular belief there is no lucky number 7 when it comes to human psychology.

Ignite | B2B Marketing Blog

16.05.2023

Scaling Your Sales Team? Pull the Marketing Lever First

Sales can’t carry the load alone. To drive growth and remain ahead of their competitors, success lies in the strategic alignment and collaboration between Sales and Marketing teams.

Ignite | B2B Marketing Blog

12.05.2023

An Executive’s Guide to Sales and Marketing Alignment

Sales and marketing alignment is an important piece of the success puzzle executives must focus on, and the way to do so means aligning around the customer.

Ignite | B2B Marketing Blog

09.05.2023

The Case for Fractional CMOs: Cost-Effective Marketing Leadership for Emerging Middle Market Companies

Effective marketing is crucial for driving revenue growth and scale, and a fractional CMO can bring a wealth of marketing expertise to a company without the high cost of hiring a full-time CMO.

Ignite | B2B Marketing Blog

05.05.2023

A C-Suite’s Guide to Creating a Healthy Company Culture

Cultivating a healthy company culture is paramount to achieving ideal performance, and it's an important task of the C-suite executive.

Ignite | B2B Marketing Blog

21.04.2023

Creativity in Advertising, does it even matter?

Good advertising builds sales. Great advertising builds factories.

Ignite | B2B Marketing Blog

14.04.2023

Solve the Problem of Selling

In this post we examine the practical steps of Same Side Selling and how executives can use it to transform sales results and motivate their team.

Ignite | B2B Marketing Blog

22.03.2023

Converting Commitments in Late Stage Sales

Through the employment of specific customer-centric strategies, salespeople can build trust, close more deals and retain loyal customers.

Ignite | B2B Marketing Blog

17.02.2023

Commitment: Answering the C-Suite’s Most Pressing Questions

Gaining a public commitment requires buy-in from the prospect, and it also requires another step first: the private commitment.

Ignite | B2B Marketing Blog

10.02.2023

Commitment: Don’t Lose Deals to Indecision

Private and public commitments are an integral part of the sales process. There are specific strategies sellers can use to avoid indecision and close the deal.

Ignite | B2B Marketing Blog

08.02.2023

Selling to B2B Buyers in a B2C World

An increasing number of B2B buyers are seeking a B2C experience. There are multiple techniques salespeople can introduce to meet those needs.

Ignite | B2B Marketing Blog

03.02.2023

Understanding the Buyer’s Point of View

Salespeople must inspire buyers to make changes during the sales journey, and doing so requires approaching the sale from the buyers point of view, establishing themselves as a helpful guide.

Ignite | B2B Marketing Blog

01.02.2023

Lessons from the Commodity Market: Realizing Exponential Revenue Growth in a Crowded Market

Businesses must effectively allocate its resources toward positive ROI activities and improve its go-to-market strategy in order to introduce new products/services that will succeed.

Ignite | B2B Marketing Blog

27.01.2023

The Customer Journey: The Path Every Company Has to Walk

Understanding your company's customer archetype is key in creating the end-to-end customer journey that closes the deal each and every time.

Ignite | B2B Marketing Blog

17.01.2023

Sell Backwards

Countering bad customer behavior requires sellers to shift a buyer's focus forward when they begin to look back.

Ignite | B2B Marketing Blog

13.01.2023

The Customer Isn't Always Right

Countering is an effective tool to help sellers manage a customer's bad behavior during the sales process.

Ignite | B2B Marketing Blog

06.01.2023

10 Sales and Marketing Tips for 2023 (According to the Experts)

As we welcome in a new year, we're looking back at some of our favorite podcasts from 2022 and sharing the advice straight from the experts.

Ignite | B2B Marketing Blog

03.01.2023

home›Ignite | B2B Marketing Blog›Marketing

Ignite | B2B Marketing Blog - Marketing

Fear Factor: Decoding the Psychology of Fear in Marketing

Mastering Fear-Based Marketing: An Ethical Approach

Prospect Ghosting: Why It Happens & How to Avoid It

Are You Expecting the Right Returns from Your Marketing?

3 Ways to Accelerate Results

3 Signs It’s Time for a UX Audit

How Sales and Marketing Can Find Harmony and Drive Growth

Great Brands Start With a Great Culture

Beyond the NPS

The Do’s and Don’ts of Sending Gifts to New Clients

3 Reasons MAT is So Powerful

How Taking Your Prospect Off-Site Can Work in Your Favor

3 Ways to Reward a Prospect for Buying In

5 Steps to a Better Marketing Department

3 Ways to Make a Prospect Feel Safe About Buying

Is Your Value Proposition Insulting Your Potential Customers?

Will AI Investment Determine the Success of the Modern Business?

Goodbye, Cookies

Texting While Marketing? The Rules Have Changed

The Future of Google Search and What it Means for SEO

Marketing Rule of 7’s

Scaling Your Sales Team? Pull the Marketing Lever First

An Executive’s Guide to Sales and Marketing Alignment

The Case for Fractional CMOs: Cost-Effective Marketing Leadership for Emerging Middle Market Companies

A C-Suite’s Guide to Creating a Healthy Company Culture

Creativity in Advertising, does it even matter?

Solve the Problem of Selling

Converting Commitments in Late Stage Sales

Commitment: Answering the C-Suite’s Most Pressing Questions

Commitment: Don’t Lose Deals to Indecision

Selling to B2B Buyers in a B2C World

Understanding the Buyer’s Point of View

Lessons from the Commodity Market: Realizing Exponential Revenue Growth in a Crowded Market

The Customer Journey: The Path Every Company Has to Walk

Sell Backwards

The Customer Isn't Always Right

10 Sales and Marketing Tips for 2023 (According to the Experts)

The Next Steps: Working with Net Promoter Scores to Fuel Growth

The Missing Link to More Revenue: Standing Up an SDR Department - Part 1

The Missing Link to More Revenue: Standing up an SDR Department - Part 2

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