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Ignite | B2B Marketing Blog

Ignite | B2B Marketing Blog

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Marketing

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28.05.2025

GA4 Traffic Down Year-Over-Year? Don’t Panic – Here’s Why

GA4 year-over-year traffic decline? Here’s why this may not indicate a real performance issue—and how to interpret the data accurately.

Ignite | B2B Marketing Blog

25.06.2025

When the Brand Budget Gets Cut, You’re Not Saving. You’re Stealing from Your Future.

Cutting brand budgets may boost short-term results—but it sabotages future growth. Discover why brand + campaigns = sustainable revenue.

Ignite | B2B Marketing Blog

28.08.2025

What is Answer Engine Optimization vs. Large Language Model Optimization?

Learn how AEO and LLMO go beyond SEO to make your content trusted, cited, and visible in AI answers from ChatGPT, Bing Copilot, and Perplexity.

Ignite | B2B Marketing Blog

11.09.2025

The AI Disruption to Search: What It Means for B2B Marketing

AI is transforming how buyers search. Learn what it means for B2B marketing and how to optimize content for both humans and machines.

home›Ignite | B2B Marketing Blog

Ignite | B2B Marketing Blog

Marketing

GA4 Traffic Down Year-Over-Year? Don’t Panic – Here’s Why

When the Brand Budget Gets Cut, You’re Not Saving. You’re Stealing from Your Future.

What is Answer Engine Optimization vs. Large Language Model Optimization?

The AI Disruption to Search: What It Means for B2B Marketing

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›
Ignite | B2B Marketing Blog