This is the most overlooked, counterintuitive truth in naming – the difference between the way an internal naming committee will evaluate a potential brand name and the way a target audience will receive it.Every viral/disruptive/breakout name is a provocation: Slack, Virgin, lululemon, Target, Yaho

Igor | Naming and Branding Blog

29.11.2022

Thanksgiving Portmanteau | Igor Naming Agency

A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it

home›Igor | Naming and Branding Blog›Marketing

Igor | Naming and Branding Blog - Marketing

Want To Create A Breakout Brand Name? Don’t Be A Literalist. | Igor Naming Agency

Thanksgiving Portmanteau | Igor Naming Agency

home
›
Igor | Naming and Branding Blog
›
Marketing