A portmanteau is a word created by combining existing words. A company name example is Instagram; Instant +Telegram. At his time of year, “Turducken” emerges as a popular portmanteau. This cartoon is from the archives of Doctor Fun, (1993-2006), an Internet cartooning pioneer, who got out when it

Igor | Naming and Branding Blog

26.12.2022

Want To Create A Breakout Brand Name? Don’t Be A Literalist. | Igor Naming Agency

This is the most overlooked, counterintuitive truth in naming – the difference between the way an internal naming committee will evaluate a potential brand name and the way a target audience will receive it.Every viral/disruptive/breakout name is a provocation: Slack, Virgin, lululemon, Target, Yaho

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Igor | Naming and Branding Blog

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Thanksgiving Portmanteau | Igor Naming Agency

Want To Create A Breakout Brand Name? Don’t Be A Literalist. | Igor Naming Agency

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