This week on Demand Bites, Ross sits down with demand generation expert Jana Pelchen to explore actionable strategies for navigating economic downturns, optimising marketing efficiency, and aligning sales and marketing for maximum impact. Jana shares key insights on avoiding panic-driven marketing decisions, leveraging first-party data for better targeting, and optimising cost efficiency in demand generation. […]

Inbox Insight Blog

06.03.2025

Building Trust Through Thought Leadership & Lead Nurturing with Julie Smutko

In this episode of Demand Bites, host Ross Howard sits down with Julie Smutko, Head of Demand Generation at Verse.ai, to explore the power of thought leadership, lead scoring, and nurturing strategies that actually work. Julie shares her journey in demand generation, the importance of building trust with your ideal customer profile, and the practical […]

Inbox Insight Blog

20.03.2025

The CMO's Playbook: Balancing Strategy, Execution & Category Creation

Welcome to Demand Bites, the podcast where B2B demand generation leaders discover the strategies they need to grow. In this episode, host Ross Howard, Director of Insights at Inbox Insight, sits down with Mike Hicks, CMO of AppSpace, to explore the art of category creation, balancing short-term and long-term marketing goals, and the strategic mindset […]

Inbox Insight Blog

26.03.2025

12 Best B2B Marketing Strategies for Demand Gen Managers in 2025

B2B marketing has never been more complex. Long sales cycles, multiple decision-makers, and ever-evolving buyer expectations make it increasingly difficult to generate demand and convert leads. What worked a few years ago—generic outreach, cold emails, and one-size-fits-all campaigns—is no longer enough. Without a strategic, multi-touch approach, potential clients fall through the cracks. Deals stall, marketing […]

home›Inbox Insight Blog

Inbox Insight Blog

Marketing

Recession-Proof Demand Generation: Strategies for Sustainable Growth with Jana Pelchen

Building Trust Through Thought Leadership & Lead Nurturing with Julie Smutko

The CMO's Playbook: Balancing Strategy, Execution & Category Creation

12 Best B2B Marketing Strategies for Demand Gen Managers in 2025

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