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Event Recap: The Art of VR - June 2017 - IPG Media Lab
Last month, the Lab attended The Art of VR event presented by the VR Society. The two-day event hosted at Sotheby’s NYC brought together leaders in the VR industry to discuss the future of the space from creative, production, media, and advertising perspectives. The day was split between panel discussions ranging from realistic human avatars […]
Niantic Marks Pokémon Go's One-Year Anniversary With DOOH Campaign - IPG Media Lab
What Happened Niantic, the company behind Pokémon Go, is celebrating the one-year anniversary of its smash hit game with a digital out-of-home campaign that utilizes real-time data to highlight its global popularity. The outdoor ads will feature real-time data from the game app in Tokyo, London, and New York, such as numbers showing how many […]
Evaluation of Unity’s VR Room Ad Standard - IPG Media Lab
How It Works Last week, Unity in partnership with the Interactive Advertising Bureau (IAB) and Lionsgate announced they are developing the first ever virtual reality ad format called a Virtual Room. The virtual room is a branded experience ranging from 30 to 60 seconds that is inserted into a VR game or app. Players need […]
Hallmark Halves Streaming Ad Load To Attract Viewers - IPG Media Lab
What Happened The Hallmark Channel is looking to cut the volume of ads in half for its original primetime shows starting next year. According to the network, new episodes of its original shows such as “Chesapeake Shores” and “Good Witch” will only include five to seven minutes of commercials instead of the current 15 minutes […]
Updates On Boundless Retail: From Omni-Channel To Customer-Centric - IPG Media Lab
In this first entry of our “Updates on Boundless Retail” series, we take a closer look at Amazon’s and Walmart’s recent acquisitions, how they are becoming more alike than ever in terms of the shopping experience they provide, and why a customer-centric approach is what will define the next stage of Boundless Retail. On June […]
Snapchat Goes All In On Self-Serve Ad Platform And Tools - IPG Media Lab
What Happened Snapchat is going all in on self-serve ad platform and tools to make it easier for brands advertisers to create video ads and launch their campaigns with three new initiatives. To start with, the company announced the Ad Manager platform last month, and the self-serve ad platform officially became available for marketers big […]
Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV - IPG Media Lab
What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]
Twitter Integrates Call-To-Action Buttons Into DM - IPG Media Lab
What Happened Twitter is adding a new feature to Direct Messages (DM) to make it a better customer support tool for brands. Now, when brands manage their Twitter DM through Twitter’s API, they can send call-to-action buttons via direct messages that, when clicked, can direct people to visit a specific site, post a pre-written tweet, […]
Here Comes Dash Wand, An Alexa-Powered Barcode Scanner For Your Kitchen - IPG Media Lab
What Happened Amazon continues with its master plan of conquering every room of the smart home with the launch of yet another Alexa-powered connected device. The Dash Wand, which the ecommerce giant unveiled on Wednesday night, is a cordless barcode scanner with Alexa integration. Designed specifically for kitchen use with its water-resistant, durable design, it […]