What Happened Amazon is launching a program that invites video content owners to create shoppable streaming apps for their content on Fire TV streaming products. The so-called “Watch and Shop apps,” which now has its own section under the Apps tab, allow Fire TV users to view and purchase a curated list of items relevant […]

IPG LAB |

30.11.2022

Event Recap: The Art of VR - June 2017 - IPG Media Lab

Last month, the Lab attended The Art of VR event presented by the VR Society. The two-day event hosted at Sotheby’s NYC brought together leaders in the VR industry to discuss the future of the space from creative, production, media, and advertising perspectives. The day was split between panel discussions ranging from realistic human avatars […]

IPG LAB |

30.11.2022

Why Brands Are Advocating For Net Neutrality - IPG Media Lab

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IPG LAB |

30.11.2022

Twitter Integrates Call-To-Action Buttons Into DM - IPG Media Lab

What Happened Twitter is adding a new feature to Direct Messages (DM) to make it a better customer support tool for brands. Now, when brands manage their Twitter DM through Twitter’s API, they can send call-to-action buttons via direct messages that, when clicked, can direct people to visit a specific site, post a pre-written tweet, […]

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Amazon Opens Program For Creating “Watch & Shop” Apps For Fire TV - IPG Media Lab

Event Recap: The Art of VR - June 2017 - IPG Media Lab

Why Brands Are Advocating For Net Neutrality - IPG Media Lab

Twitter Integrates Call-To-Action Buttons Into DM - IPG Media Lab

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