I swear it was just a normal pen, but in that moment, I prayed it was magic, with a sorcery capable of calming my boss. I'd marched into his office to say something kind of insane if your goal is to keep your job. Naturally, I needed a place to direct all my nerves. Click-click-click-click! My

Jay Acunzo Blog

25.08.2025

How Stories Happen: The author of my favorite book on storytelling, Jessica Abel

Apple Podcasts - Spotify - List of All Players New to the show? On How Stories Happen, business communicators take us inside the crafting of their ideas into powerful stories they use to grow their audience and their cause. It's a show about what it really takes to become a

Jay Acunzo Blog

05.09.2025

The 2 Types of Value - Or, Why We Struggle to Explain Ourselves to Others

Imagine three different timelines where you introduce yourself to the very same prospect for the first time, three separate times: In timeline 1, they first learn about you by visiting your website . (Also in that timeline, can I be taller? Like 6-foot-2? Thanks. I needed that.) In timeline 2

Jay Acunzo Blog

05.09.2025

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Jay Acunzo Blog

Marketing

Don't Be the Best; Be Their Favorite

How Stories Happen: The author of my favorite book on storytelling, Jessica Abel

The 2 Types of Value - Or, Why We Struggle to Explain Ourselves to Others

How Stories Happen: Chris Ducker on why long-haul leaders need their catalyst story

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