News
Entertainment
Science & Technology
Sport
Business & Money
Life
Culture & Art
Hobbies
6 | Follower
Jon Loomer
08.10.2025
What does Meta's ad-free subscription option in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...
07.10.2025
Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.
06.10.2025
Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...
03.10.2025
Meta recently announced new Threads ads features, including 4x5 creative, carousels, and more. Here's what you need to know...
01.10.2025
How much of your ad budget does Meta spend on AI-generated images, and how do they perform? Here's how to find out, along with an example...
30.09.2025
How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.
29.09.2025
Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. This may be changing.
26.09.2025
What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...
24.09.2025
There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...
23.09.2025
Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.
22.09.2025
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...
19.09.2025
It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...
17.09.2025
Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless...
16.09.2025
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance.
15.09.2025
If you use Value Rules, Meta offers a breakdown that allows you to see how they're applied. Here's how it works...
12.09.2025
Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender...
Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...
10.09.2025
I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...
09.09.2025
A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.
08.09.2025
Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window...
05.09.2025
Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?
03.09.2025
A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.
02.09.2025
Automatic Translation for videos on Facebook and Instagram is here. Translations include lip syncing. I include an example here...
Did Meta change ad billing, requiring advertisers to pay for their advertising up front at the time of confirming their campaign?
27.08.2025
Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict certain words and phrases in AI-generated text.
26.08.2025
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them.
25.08.2025
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy...
You may see a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays.
Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...
Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know...
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...
You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads...
When using CBO (Advantage+ Campaign Budget), the ad set spending limit has been changed to an average. This seems like an odd change...
12.08.2025
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement.
11.08.2025
Does Meta need interests and behaviors to define your target audience? This is a myth, and I explain in this video...
08.08.2025
Meta is banning political, electoral, and social issues ads in the European Union beginning in October in response to the TTPA.
Meta is testing Review Keywords, which uses AI to extract positive keywords from your page's reviews and display them under your ad...
Meta adds value rules for placements, which will allow advertisers to bid more or less based on where an ad is shown. Here's how it works...
Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance...