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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

24.10.2025

Creative Testing Feature Problems - Jon Loomer Digital

Meta introduced a new Creative Testing feature recently that could be useful. The problem is that there are some major problems with it.

Jon Loomer

22.10.2025

Meta AI Conversations Will Be Used to Target Ads - Jon Loomer Digital

Meta announced that beginning December 16th, Meta will use your conversations with Meta AI to serve you relevant content and ads.

Jon Loomer

21.10.2025

Meta Andromeda and Creative Diversification: 7 Examples Explained - Jon Loomer Digital

Learn why creative diversification is essential in the Andromeda era and see seven examples of how to apply it in your Meta ad strategy.

Jon Loomer

20.10.2025

Require Work Email Quality Filter - Jon Loomer Digital

Some advertisers have a new way to improve lead quality with instant forms: A quality filter to require work email. Here's how it works...

Jon Loomer

17.10.2025

Engaged-View Attribution Changes - Jon Loomer Digital

Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...

Jon Loomer

15.10.2025

Reveal Details Over Time - Jon Loomer Digital

Meta is rolling out a new Advantage+ Creative enhancement called Reveal Details Over Time. Here's how this cool new animation works...

Jon Loomer

14.10.2025

Meta’s Creative Testing Tool: Setup, Strategy, and Results - Jon Loomer Digital

Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.

Jon Loomer

13.10.2025

New Definition for Click Attribution - Jon Loomer Digital

Meta finally updated the definition of click attribution to provide more details about the types of clicks required to count a conversion...

Jon Loomer

10.10.2025

Format Display Options for Carousels and Collections - Jon Loomer Digital

Format Display Options can generate a carousel and collection based on your site links and product creative. Here's how it works...

Jon Loomer

08.10.2025

Impact of Ad-Free Subscription in the UK on Advertisers - Jon Loomer Digital

What does Meta's ad-free subscription option in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...

Jon Loomer

07.10.2025

Lookalike Audiences Automatically Expand for More Performance Goals - Jon Loomer Digital

Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.

Jon Loomer

06.10.2025

Ad-Free Subscription for Facebook and Instagram in UK - Jon Loomer Digital

Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...

Jon Loomer

03.10.2025

New Threads Ads Features - Jon Loomer Digital

Meta recently announced new Threads ads features, including 4x5 creative, carousels, and more. Here's what you need to know...

Jon Loomer

01.10.2025

How Do AI-Generated Ad Images Perform? - Jon Loomer Digital

How much of your ad budget does Meta spend on AI-generated images, and how do they perform? Here's how to find out, along with an example...

Jon Loomer

30.09.2025

My Approach to AI: Content Creation and Meta Ads - Jon Loomer Digital

How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.

Jon Loomer

29.09.2025

New Ads and the Learning Phase - Jon Loomer Digital

Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. This may be changing.

Jon Loomer

26.09.2025

Swap Selling Points Enhancement - Jon Loomer Digital

What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...

Jon Loomer

24.09.2025

Creative Testing Feature for Meta Ads - Jon Loomer Digital

There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...

Jon Loomer

23.09.2025

Meta Ads Performance Problems: A Troubleshooting Checklist - Jon Loomer Digital

Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.

Jon Loomer

22.09.2025

Track Instagram Follows from Meta Ads - Jon Loomer Digital

You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...

Jon Loomer

19.09.2025

Stop Obsessing Over General Remarketing - Jon Loomer Digital

It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...

Jon Loomer

17.09.2025

Creative Breakdown for Flexible Format is Worthless - Jon Loomer Digital

Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless...

Jon Loomer

16.09.2025

Creative Fatigue: What It Is and How to Prevent It - Jon Loomer Digital

Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance.

Jon Loomer

15.09.2025

How to Use the Value Rules Breakdown - Jon Loomer Digital

If you use Value Rules, Meta offers a breakdown that allows you to see how they're applied. Here's how it works...

Jon Loomer

12.09.2025

Value Rules Example - Jon Loomer Digital

Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender...

Jon Loomer

12.09.2025

Why You Should Not Turn Off Ads - Jon Loomer Digital

Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...

Jon Loomer

10.09.2025

3 Problems with Flexible Format - Jon Loomer Digital

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

Jon Loomer

09.09.2025

A Standard Approach for Meta Ad Creation - Jon Loomer Digital

A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.

Jon Loomer

08.09.2025

How Many Ads is Too Many? - Jon Loomer Digital

Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window...

Jon Loomer

05.09.2025

Landing Page Views No Longer Require a Pixel - Jon Loomer Digital

Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?

Jon Loomer

03.09.2025

The Modern Approach to Meta Advertising Strategy - Jon Loomer Digital

A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.

Jon Loomer

02.09.2025

Automatic Translation for Videos - Jon Loomer Digital

Automatic Translation for videos on Facebook and Instagram is here. Translations include lip syncing. I include an example here...

Jon Loomer

02.09.2025

Did Meta Change Ad Billing? - Jon Loomer Digital

Did Meta change ad billing, requiring advertisers to pay for their advertising up front at the time of confirming their campaign?

Jon Loomer

02.09.2025

Why You Should Not Turn Off Ads - Jon Loomer Digital

Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...

Jon Loomer

27.08.2025

Restrict Words and Phrases from AI-Generated Text - Jon Loomer Digital

Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict certain words and phrases in AI-generated text.

Jon Loomer

26.08.2025

How to Spot Problematic Meta Ad Placements - Jon Loomer Digital

Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them.

Jon Loomer

25.08.2025

Value Rules for All Campaign Objectives - Jon Loomer Digital

Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know...

Jon Loomer

25.08.2025

Translate Media Feature for Video Ads - Jon Loomer Digital

Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...

Jon Loomer

25.08.2025

Detailed Targeting Announcement - Jon Loomer Digital

You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads...

Jon Loomer

25.08.2025

Reword Identified Phrases Test Feature - Jon Loomer Digital

You may see a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays.

home›Jon Loomer›Marketing

Jon Loomer - Marketing

Creative Testing Feature Problems - Jon Loomer Digital

Meta AI Conversations Will Be Used to Target Ads - Jon Loomer Digital

Meta Andromeda and Creative Diversification: 7 Examples Explained - Jon Loomer Digital

Require Work Email Quality Filter - Jon Loomer Digital

Engaged-View Attribution Changes - Jon Loomer Digital

Reveal Details Over Time - Jon Loomer Digital

Meta’s Creative Testing Tool: Setup, Strategy, and Results - Jon Loomer Digital

New Definition for Click Attribution - Jon Loomer Digital

Format Display Options for Carousels and Collections - Jon Loomer Digital

Impact of Ad-Free Subscription in the UK on Advertisers - Jon Loomer Digital

Lookalike Audiences Automatically Expand for More Performance Goals - Jon Loomer Digital

Ad-Free Subscription for Facebook and Instagram in UK - Jon Loomer Digital

New Threads Ads Features - Jon Loomer Digital

How Do AI-Generated Ad Images Perform? - Jon Loomer Digital

My Approach to AI: Content Creation and Meta Ads - Jon Loomer Digital

New Ads and the Learning Phase - Jon Loomer Digital

Swap Selling Points Enhancement - Jon Loomer Digital

Creative Testing Feature for Meta Ads - Jon Loomer Digital

Meta Ads Performance Problems: A Troubleshooting Checklist - Jon Loomer Digital

Track Instagram Follows from Meta Ads - Jon Loomer Digital

Stop Obsessing Over General Remarketing - Jon Loomer Digital

Creative Breakdown for Flexible Format is Worthless - Jon Loomer Digital

Creative Fatigue: What It Is and How to Prevent It - Jon Loomer Digital

How to Use the Value Rules Breakdown - Jon Loomer Digital

Value Rules Example - Jon Loomer Digital

Why You Should Not Turn Off Ads - Jon Loomer Digital

3 Problems with Flexible Format - Jon Loomer Digital

A Standard Approach for Meta Ad Creation - Jon Loomer Digital

How Many Ads is Too Many? - Jon Loomer Digital

Landing Page Views No Longer Require a Pixel - Jon Loomer Digital

The Modern Approach to Meta Advertising Strategy - Jon Loomer Digital

Automatic Translation for Videos - Jon Loomer Digital

Did Meta Change Ad Billing? - Jon Loomer Digital

Why You Should Not Turn Off Ads - Jon Loomer Digital

Restrict Words and Phrases from AI-Generated Text - Jon Loomer Digital

How to Spot Problematic Meta Ad Placements - Jon Loomer Digital

Value Rules for All Campaign Objectives - Jon Loomer Digital

Translate Media Feature for Video Ads - Jon Loomer Digital

Detailed Targeting Announcement - Jon Loomer Digital

Reword Identified Phrases Test Feature - Jon Loomer Digital

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