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Jon Loomer
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Jon Loomer - Marketing

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Jon Loomer

30.04.2024

Will Meta Bring Ads to Threads in 2024? - Jon Loomer Digital

Are ads coming to Threads in 2024? That's the claim according to a report from Digiday. This would be far sooner than expected. Here's why...

Jon Loomer

30.04.2024

A Guide to Dynamic Creative in Meta Ads Manager - Jon Loomer Digital

While Dynamic Creative was introduced in 2017, it's possible that this feature has never been more relevant. Here's how to approach using it.

Jon Loomer

29.04.2024

Weekly Cornerstone Advertising Tips - Jon Loomer Digital

Subscribe to Cornerstone Advertising Tips and receive a different Meta advertising tip in your inbox every Monday.

Jon Loomer

28.04.2024

Ads Manager Reporting and GA4 Don't Line Up - Jon Loomer Digital

Ads Manager reporting and GA4 will never match up. While there are many reasons for this, the primary source is view-through conversions.

Jon Loomer

27.04.2024

Funnel Analysis Stage of Conversion Leads Setup - Jon Loomer Digital

I am now at the Funnel Analysis stage of Conversion Leads CRM setup, which means that the process is 95% complete. Here's what's happening...

Jon Loomer

26.04.2024

Shops in the US After April 24th - Jon Loomer Digital

Any Shops in the US that don't have Checkout with Facebook or Instagram enabled after April 24th, 2024 is no longer accessible.

Jon Loomer

25.04.2024

We Don't Need a Traffic Objective - Jon Loomer Digital

Unlike other campaign objectives, there is nothing unique about the Traffic Objective. There are two ways that Meta could fix this.

Jon Loomer

24.04.2024

Are Glitches Leading to Higher Costs? - Jon Loomer Digital

According to a report from Bloomberg, Meta advertisers are complaining that algorithmic technical glitches are leading to higher costs.

Jon Loomer

23.04.2024

Number of Ads Per Ad Set - Jon Loomer Digital

How many ads should you have per ad set? Meta recommends no more than six, but this shouldn't apply to Advantage+ Shopping Campaigns.

Jon Loomer

23.04.2024

4 Ways to Approach Creative Testing with Meta Advertising - Jon Loomer Digital

How should you approach creative testing? Well, it depends on the situation, what you care about, and what you're trying to accomplish...

Jon Loomer

22.04.2024

Workaround to Access Ads Manager Updates - Jon Loomer Digital

Meta removed access to Ads Manager Updates from the Help menu last year, but you can still access it -- and Meta is updating the feed.

Jon Loomer

21.04.2024

Configure Your Funnel for Conversion Leads - Jon Loomer Digital

After years of frustration, I'm finally progressing to configure my funnel when setting up Conversion Leads CRM integration. Here's how...

Jon Loomer

20.04.2024

Remove Performance Goal Options - Jon Loomer Digital

Meta has made Performance Goal selection unnecessarily complex by making the same goal available under multiple campaign objectives.

Jon Loomer

19.04.2024

Engaged Customers Now Engaged Audience - Jon Loomer Digital

Meta has renamed the Engaged Customers Audience Segment to Engaged Audience for Advantage+ Shopping Campaigns. This is a good change...

Jon Loomer

18.04.2024

Is a Special Ad Category Required? - Jon Loomer Digital

If you're not sure whether a Special Ad Category is required, Meta is rolling out a new feature to categorize your ads that may help.

Jon Loomer

18.04.2024

How Meta Could Improve Campaign Construction Flow - Jon Loomer Digital

Meta's campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.

Jon Loomer

17.04.2024

Still Use Advantage Campaign Budget? - Jon Loomer Digital

Should you still use Advantage Campaign Budget (formerly Campaign Budget Optimization)? Due to changes, it may not be as necessary.

Jon Loomer

16.04.2024

How to Pick Your Campaign Objective - Jon Loomer Digital

Your campaign objective doesn't control optimization for ad delivery. The performance goal does that. So, how do you pick an objective?

Jon Loomer

16.04.2024

A Guide to Custom Metrics in Meta Ads Manager - Jon Loomer Digital

Custom metrics are a great way to create metrics that are unique to your performance measurement through the use of formulas. Here's how...

Jon Loomer

15.04.2024

How to Win the Meta Ad Auction - Jon Loomer Digital

Winning the Meta ad auction relies on three factors: The bid, estimated action rates, and ad quality. Leverage them to limit your costs.

Jon Loomer

14.04.2024

A Test of Lead Quality - Jon Loomer Digital

Will lead quality from instant forms be lower than that of website forms? That was my assumption, but I'm testing it. So far, I'm surprised.

Jon Loomer

13.04.2024

Special Ad Categories for ASC - Jon Loomer Digital

You can now create Advantage+ Shopping Campaigns that promote Special Ad Categories like Credit, Employment, Housing, and Politics.

Jon Loomer

12.04.2024

This is Auction Overlap - Jon Loomer Digital

Auction Overlap occurs when you create multiple ad sets that attempt to enter the same auction. Here's when this becomes a problem...

Jon Loomer

11.04.2024

16 Cornerstone Meta Advertising Guides - Jon Loomer Digital

This is a collection of 27 total cornerstone Meta advertising guides on 16 critical topics. You can't read this in one sitting. Bookmark it!

Jon Loomer

11.04.2024

This is Audience Fragmentation - Jon Loomer Digital

Audience Fragmentation, or splitting your audience between multiple ad sets, can hurt ad performance. Here's why and what you should do...

Jon Loomer

10.04.2024

Audience Segments for All Campaigns? - Jon Loomer Digital

Meta is now allowing advertisers to breakdown Advantage+ Shopping campaigns using Audience Segments. Why can't this be used for all campaigns?

Jon Loomer

09.04.2024

How Much Should You Increase Budget? - Jon Loomer Digital

Meta gave me a recommendation to scale a high-performing ad set to get 29% more conversions by increasing budget. But by how much?

Jon Loomer

09.04.2024

A Guide to Automated Rules - Jon Loomer Digital

Use Automated Rules to automatically apply changes to your advertising to improve performance and increase efficiency. Here's how...

Jon Loomer

08.04.2024

Ads Manager Overreporting Myth - Jon Loomer Digital

A common myth related to Meta Ads Manager overreporting is related to refreshing the confirmation multiple times to get multiple conversions.

Jon Loomer

07.04.2024

Meta is Rolling Out Actions Column - Jon Loomer Digital

Meta is rolling out an Actions column to Ads Manager to highlight actions you can take related to publishing errors or performance issues.

Jon Loomer

06.04.2024

Does Opportunity Score Mean Anything? - Jon Loomer Digital

Meta is rolling out Opportunity Score to Ads Manager and Account Overview. Since it reflects whether you accept recommendations, is it useful?

Jon Loomer

05.04.2024

Can 3 Ads Get Credit for a Conversion? - Jon Loomer Digital

It's important that you understand how Meta gives credit for a conversion. Three ads should not get credit for the same conversion.

Jon Loomer

04.04.2024

Opportunity Score in Meta Ads Manager - Jon Loomer Digital

Meta is rolling out Opportunity Score to Ads Manager, which represents how optimized your campaigns, ad sets and ads are. Here's how it works.

Jon Loomer

04.04.2024

Advertising Settings Are Moving - Jon Loomer Digital

Meta is rolling out a new design, and many of the controls you may have used in Ad Account Settings are moving to Advertising Settings.

Jon Loomer

03.04.2024

Account-Wide Audience Controls - Jon Loomer Digital

Meta is rolling out an update to account-wide audience controls that are defined in your Ad Account Settings...

Jon Loomer

02.04.2024

Get Started with Advantage+ Shopping Campaigns - Jon Loomer Digital

This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.

Jon Loomer

02.04.2024

Why Conversion Results are Inflated - Jon Loomer Digital

If you suspect your conversion results are inflated in Ads Manager, there's often an explanation. Here's a real-world example...

Jon Loomer

01.04.2024

Example of How Broad Targeting Works - Jon Loomer Digital

This is a great example of how broad targeting works when optimizing for purchases without demographic restrictions to targeting.

Jon Loomer

31.03.2024

Engaged Customers Audience Segment - Jon Loomer Digital

Meta is rolling out Engaged Customers Audience Segment for performance insight into Advantage+ Shopping Campaigns.

Jon Loomer

30.03.2024

When to Create Multiple Ad Sets - Jon Loomer Digital

You should avoid creating extra ad sets when possible because it can hurt results. But there are exception when you can't avoid it.

home›Jon Loomer›Marketing

Jon Loomer - Marketing

Will Meta Bring Ads to Threads in 2024? - Jon Loomer Digital

A Guide to Dynamic Creative in Meta Ads Manager - Jon Loomer Digital

Weekly Cornerstone Advertising Tips - Jon Loomer Digital

Ads Manager Reporting and GA4 Don't Line Up - Jon Loomer Digital

Funnel Analysis Stage of Conversion Leads Setup - Jon Loomer Digital

Shops in the US After April 24th - Jon Loomer Digital

We Don't Need a Traffic Objective - Jon Loomer Digital

Are Glitches Leading to Higher Costs? - Jon Loomer Digital

Number of Ads Per Ad Set - Jon Loomer Digital

4 Ways to Approach Creative Testing with Meta Advertising - Jon Loomer Digital

Workaround to Access Ads Manager Updates - Jon Loomer Digital

Configure Your Funnel for Conversion Leads - Jon Loomer Digital

Remove Performance Goal Options - Jon Loomer Digital

Engaged Customers Now Engaged Audience - Jon Loomer Digital

Is a Special Ad Category Required? - Jon Loomer Digital

How Meta Could Improve Campaign Construction Flow - Jon Loomer Digital

Still Use Advantage Campaign Budget? - Jon Loomer Digital

How to Pick Your Campaign Objective - Jon Loomer Digital

A Guide to Custom Metrics in Meta Ads Manager - Jon Loomer Digital

How to Win the Meta Ad Auction - Jon Loomer Digital

A Test of Lead Quality - Jon Loomer Digital

Special Ad Categories for ASC - Jon Loomer Digital

This is Auction Overlap - Jon Loomer Digital

16 Cornerstone Meta Advertising Guides - Jon Loomer Digital

This is Audience Fragmentation - Jon Loomer Digital

Audience Segments for All Campaigns? - Jon Loomer Digital

How Much Should You Increase Budget? - Jon Loomer Digital

A Guide to Automated Rules - Jon Loomer Digital

Ads Manager Overreporting Myth - Jon Loomer Digital

Meta is Rolling Out Actions Column - Jon Loomer Digital

Does Opportunity Score Mean Anything? - Jon Loomer Digital

Can 3 Ads Get Credit for a Conversion? - Jon Loomer Digital

Opportunity Score in Meta Ads Manager - Jon Loomer Digital

Advertising Settings Are Moving - Jon Loomer Digital

Account-Wide Audience Controls - Jon Loomer Digital

Get Started with Advantage+ Shopping Campaigns - Jon Loomer Digital

Why Conversion Results are Inflated - Jon Loomer Digital

Example of How Broad Targeting Works - Jon Loomer Digital

Engaged Customers Audience Segment - Jon Loomer Digital

When to Create Multiple Ad Sets - Jon Loomer Digital

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