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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

02.12.2024

Facebook Conversion Location for Traffic Campaigns - Jon Loomer Digital

Meta is rolling out a Facebook conversion location, in addition to Instagram, for Traffic campaigns. Here's how it works...

Jon Loomer

28.11.2024

Does Click Attribution Require an Outbound Click? - Jon Loomer Digital

A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...

Jon Loomer

27.11.2024

What is Enhance CTA? - Jon Loomer Digital

Enhance CTA is a new Advantage+ Creative enhancement that highlights key promotional phrases in your text. Here's how it works...

Jon Loomer

26.11.2024

Recommended Aspect Ratios By Placement for Meta Ad Creative - Jon Loomer Digital

This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.

Jon Loomer

25.11.2024

Meta Recommends 4:5 Aspect Ratio - Jon Loomer Digital

Meta now recommends a 4:5 aspect ratio for Facebook Feed and a handful of other placements. This could lead to better results...

Jon Loomer

21.11.2024

Less Personalized Ads in the EU - Jon Loomer Digital

Meta has begun to roll out the option for users in the EU to request seeing "less personalized ads" after pressure from regulators...

Jon Loomer

20.11.2024

Are Ads Coming to Threads in Early 2025? - Jon Loomer Digital

According to an article from TheInformation.com, Meta is looking to launch ads on Threads in early 2025. But that headline may be misleading.

Jon Loomer

19.11.2024

3 Times You Should Prioritize Remarketing Over Meta's Algorithmic Ad Targeting - Jon Loomer Digital

Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.

Jon Loomer

18.11.2024

Frequency Controls for Engagement Campaigns - Jon Loomer Digital

You can now set frequency controls of engagement campaigns. Set a Frequency Cap or Target Frequency when optimizing for ThruPlay views...

Jon Loomer

14.11.2024

Target Frequency Added to Awareness Campaigns - Jon Loomer Digital

Meta is introducing Target Frequency to Awareness Campaigns when using the performance goal to maximize the reach of your ads...

Jon Loomer

13.11.2024

What is Flexible Media? - Jon Loomer Digital

Not to be confused with Flexible Ad Format, some advertisers are seeing Flexible Media when uploading new ad creative. Here's how it works...

Jon Loomer

12.11.2024

Meta Ads Targeting and Optimization's Fatal Flaw - Jon Loomer Digital

Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action...

Jon Loomer

11.11.2024

Unique Conversion Metrics Removed from Ads Manager - Jon Loomer Digital

Now that unique conversion metrics have been removed from Ads Manager, use First Conversion reporting instead. Here's how...

Jon Loomer

07.11.2024

Does Meta Ignore Audience Suggestions? - Jon Loomer Digital

Does Meta ignore audience suggestions when using Advantage+ Audience? Here's another example using suggested age range that shows just that...

Jon Loomer

05.11.2024

Meta 2024 Q3 Earnings Takeaways - Jon Loomer Digital

Meta had their 2024 Q3 earnings call last week, and these are the primary takeaways regarding ad costs, impressions, Threads, and more...

Jon Loomer

04.11.2024

Daily Unique Reach Delivery - Jon Loomer Digital

Daily Unique Reach is one of the oldest optimization options, but I hadn't used it in many years. When I did, delivery was erratic...

Jon Loomer

03.11.2024

Ad Limits Per Page - Jon Loomer Digital

What is your Facebook page's ad limit? Meta began enforcing this limit in 2019 to prevent advertisers from running too many ads at once.

Jon Loomer

02.11.2024

Targeting Inputs Grid: Respected or Expanded? - Jon Loomer Digital

Are your targeting inputs respected or expanded? It depends upon your performance goal and other selections. Here's a helpful grid...

Jon Loomer

01.11.2024

Value and Currency Metrics in Events Manager - Jon Loomer Digital

Have you seen this update to Events Manager? View value and currency metrics in a new table type. Here's how it looks...

Jon Loomer

31.10.2024

Start Planning Your Black Friday Offer Now - Jon Loomer Digital

Black Friday is about a month away, so it's time to start planning your offer. What will it be? What does the launch strategy look like?

Jon Loomer

30.10.2024

How Your Agency Will Succeed in 2025 - Jon Loomer Digital

If you want your agency to last through 2025 and beyond, it's important that you highlight services that will continue to make an impact...

Jon Loomer

29.10.2024

When Do Targeting Inputs Matter? - Jon Loomer Digital

When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.

Jon Loomer

29.10.2024

Pivot Away from Targeting Strategies in 2025 - Jon Loomer Digital

If you run an agency, it's time to pivot away from highlighting your targeting strategies as the value proposition that differentiates you.

Jon Loomer

28.10.2024

More Remarketing Happens Than You Think - Jon Loomer Digital

The breakdown by audience segments helps you see how much remarketing happens naturally. But it's leaving out some important groups.

Jon Loomer

27.10.2024

How Meta Could Improve Advantage+ Audience - Jon Loomer Digital

I use Advantage+ Audience in most cases now, but there are exceptions. Here's how Meta could improve it...

Jon Loomer

26.10.2024

Event Testing Tool Bug in Events Manager - Jon Loomer Digital

What's going on with the Event Testing tool in Events Manager? I often use this to test events, but it does not seem to be working right now.

Jon Loomer

25.10.2024

Turn Off Comments On Ads - Jon Loomer Digital

Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?

Jon Loomer

24.10.2024

5-5-5 Advertising System (Simple Doesn't Sell) - Jon Loomer Digital

It doesn't matter that the simplest approach may be the most effective. Simple doesn't sell. Advertisers assume complicated is better.

Jon Loomer

24.10.2024

5 Meta Ads Tests that Transformed My Perspective on Targeting - Jon Loomer Digital

My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...

Jon Loomer

23.10.2024

Problem with Meta Advantage and Advantage+ - Jon Loomer Digital

There's a labeling problem with Meta Advantage and Advantage+. It doesn't matter the experience level. Most advertisers confuse the terms.

Jon Loomer

22.10.2024

Custom Audience Terms for Customer Lists - Jon Loomer Digital

Are you violating Meta's custom audience terms? This is something I wrote about more than a decade ago, and it remains relevant today.

Jon Loomer

21.10.2024

What Will Targeting Look Like a Year From Now? - Jon Loomer Digital

What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.

Jon Loomer

20.10.2024

How We Got Here With Ad Targeting - Jon Loomer Digital

Let's discuss how we got here with ad targeting. It's not by accident. There are clear motivating factors that led us here.

Jon Loomer

18.10.2024

Opportunity Score is Gone - Jon Loomer Digital

Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?

Jon Loomer

18.10.2024

Image Templates are Now Overlays - Jon Loomer Digital

Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.

Jon Loomer

17.10.2024

Phone Verification Requirement for New Advertisers - Jon Loomer Digital

If you create a new ad account, phone verification is now required before publishing your first ad. Here's what you should know...

Jon Loomer

17.10.2024

Small Budget Advertisers Should Keep it Simple - Jon Loomer Digital

While a simplified approach is recommended for all budgets, it's especially the case for small budget advertisers. Here's why...

Jon Loomer

17.10.2024

Circumventing Systems and Evading Enforcement - Jon Loomer Digital

Circumventing systems and evading enforcement are two of the most common reasons for ad rejections and ad accounts getting shut down.

Jon Loomer

17.10.2024

Test New AI Generation Features in Ads Manager - Jon Loomer Digital

Meta lets advertisers test new AI generation features that aren't yet part of the core Advantage+ Creative toolbox. Here's how...

Jon Loomer

14.10.2024

Image Animation for Advantage+ Creative - Jon Loomer Digital

Meta is rolling out Image Animation to Advantage+ Creative enhancements. Here's an overview of how it works...

home›Jon Loomer›Marketing

Jon Loomer - Marketing

Facebook Conversion Location for Traffic Campaigns - Jon Loomer Digital

Does Click Attribution Require an Outbound Click? - Jon Loomer Digital

What is Enhance CTA? - Jon Loomer Digital

Recommended Aspect Ratios By Placement for Meta Ad Creative - Jon Loomer Digital

Meta Recommends 4:5 Aspect Ratio - Jon Loomer Digital

Less Personalized Ads in the EU - Jon Loomer Digital

Are Ads Coming to Threads in Early 2025? - Jon Loomer Digital

3 Times You Should Prioritize Remarketing Over Meta's Algorithmic Ad Targeting - Jon Loomer Digital

Frequency Controls for Engagement Campaigns - Jon Loomer Digital

Target Frequency Added to Awareness Campaigns - Jon Loomer Digital

What is Flexible Media? - Jon Loomer Digital

Meta Ads Targeting and Optimization's Fatal Flaw - Jon Loomer Digital

Unique Conversion Metrics Removed from Ads Manager - Jon Loomer Digital

Does Meta Ignore Audience Suggestions? - Jon Loomer Digital

Meta 2024 Q3 Earnings Takeaways - Jon Loomer Digital

Daily Unique Reach Delivery - Jon Loomer Digital

Ad Limits Per Page - Jon Loomer Digital

Targeting Inputs Grid: Respected or Expanded? - Jon Loomer Digital

Value and Currency Metrics in Events Manager - Jon Loomer Digital

Start Planning Your Black Friday Offer Now - Jon Loomer Digital

How Your Agency Will Succeed in 2025 - Jon Loomer Digital

When Do Targeting Inputs Matter? - Jon Loomer Digital

Pivot Away from Targeting Strategies in 2025 - Jon Loomer Digital

More Remarketing Happens Than You Think - Jon Loomer Digital

How Meta Could Improve Advantage+ Audience - Jon Loomer Digital

Event Testing Tool Bug in Events Manager - Jon Loomer Digital

Turn Off Comments On Ads - Jon Loomer Digital

5-5-5 Advertising System (Simple Doesn't Sell) - Jon Loomer Digital

5 Meta Ads Tests that Transformed My Perspective on Targeting - Jon Loomer Digital

Problem with Meta Advantage and Advantage+ - Jon Loomer Digital

Custom Audience Terms for Customer Lists - Jon Loomer Digital

What Will Targeting Look Like a Year From Now? - Jon Loomer Digital

How We Got Here With Ad Targeting - Jon Loomer Digital

Opportunity Score is Gone - Jon Loomer Digital

Image Templates are Now Overlays - Jon Loomer Digital

Phone Verification Requirement for New Advertisers - Jon Loomer Digital

Small Budget Advertisers Should Keep it Simple - Jon Loomer Digital

Circumventing Systems and Evading Enforcement - Jon Loomer Digital

Test New AI Generation Features in Ads Manager - Jon Loomer Digital

Image Animation for Advantage+ Creative - Jon Loomer Digital

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Jon Loomer
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Marketing