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6 | Follower
Jon Loomer
24.10.2025
Meta introduced a new Creative Testing feature recently that could be useful. The problem is that there are some major problems with it.
22.10.2025
Meta announced that beginning December 16th, Meta will use your conversations with Meta AI to serve you relevant content and ads.
21.10.2025
Learn why creative diversification is essential in the Andromeda era and see seven examples of how to apply it in your Meta ad strategy.
20.10.2025
Some advertisers have a new way to improve lead quality with instant forms: A quality filter to require work email. Here's how it works...
17.10.2025
Meta announced three recent changes to Engaged-View Attribution. Here's what you need to know...
15.10.2025
Meta is rolling out a new Advantage+ Creative enhancement called Reveal Details Over Time. Here's how this cool new animation works...
14.10.2025
Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.
13.10.2025
Meta finally updated the definition of click attribution to provide more details about the types of clicks required to count a conversion...
10.10.2025
Format Display Options can generate a carousel and collection based on your site links and product creative. Here's how it works...
08.10.2025
What does Meta's ad-free subscription option in the UK mean for advertisers? I've seen many speculate it's a good thing. I'm not so sure...
07.10.2025
Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.
06.10.2025
Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...
03.10.2025
Meta recently announced new Threads ads features, including 4x5 creative, carousels, and more. Here's what you need to know...
01.10.2025
How much of your ad budget does Meta spend on AI-generated images, and how do they perform? Here's how to find out, along with an example...
30.09.2025
How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.
29.09.2025
Do new ads restart the learning phase? In the past, new ads published to an active ad set triggered the learning phase. This may be changing.
26.09.2025
What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...
24.09.2025
There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...
23.09.2025
Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.
22.09.2025
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...
19.09.2025
It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...
17.09.2025
Unfortunately, the new creative breakdown for Flexible Format doesn't do what we all hoped it would do. Instead, it's kind of worthless...
16.09.2025
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance.
15.09.2025
If you use Value Rules, Meta offers a breakdown that allows you to see how they're applied. Here's how it works...
12.09.2025
Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender...
Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...
10.09.2025
I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...
09.09.2025
A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.
08.09.2025
Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window...
05.09.2025
Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?
03.09.2025
A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.
02.09.2025
Automatic Translation for videos on Facebook and Instagram is here. Translations include lip syncing. I include an example here...
Did Meta change ad billing, requiring advertisers to pay for their advertising up front at the time of confirming their campaign?
27.08.2025
Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict certain words and phrases in AI-generated text.
26.08.2025
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them.
25.08.2025
Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know...
Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...
You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads...
You may see a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays.