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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

02.04.2025

SMS Verification to Improve Lead Quality - Jon Loomer Digital

Advertisers can require a one-time password SMS verification to help improve lead quality. Try this if you'll be contacting leads by phone...

Jon Loomer

01.04.2025

4 Reasons Meta Ads Reach People Outside of the Targeted Location - Jon Loomer Digital

Why are your ads reaching people outside of your specified targeting location? There are at least potential explanations to consider...

Jon Loomer

31.03.2025

Conversion Leads Data Sources - Jon Loomer Digital

Have you seen this version of Conversion Leads optimization? This version, whether part of a test or rollout, has four data source options...

Jon Loomer

28.03.2025

Turn Off Autofill for Instant Forms - Jon Loomer Digital

Some advertisers have the ability to turn off autofill for email and phone number fields in instant forms. Here's why that's a big deal...

Jon Loomer

26.03.2025

The Most Important Ads Metrics - Jon Loomer Digital

Do the most important ads metrics include CPC? CTR? CPM? Or something else? It's not nearly as complicated as we're making it...

Jon Loomer

25.03.2025

Define Branding in Ads Manager - Jon Loomer Digital

Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.

Jon Loomer

24.03.2025

Always Remove These Placements (or Not?) - Jon Loomer Digital

Some placements are notorious for inflating results with low-quality actions. Should you always remove them? Should you remove others, too?

Jon Loomer

21.03.2025

A 13-Year-Old Meta Ads Problem - Jon Loomer Digital

The problems with top-of-funnel optimization of Meta advertising are not new. I first spotted these issues 13 years ago...

Jon Loomer

19.03.2025

What to Do About Targeting? - Jon Loomer Digital

Should you use detailed targeting or lookalike audiences? Or broad? If you optimize for any type of conversion, don't overthink it...

Jon Loomer

18.03.2025

Meta Ads Audit: Evaluation of Ads and Creative Elements - Jon Loomer Digital

A guide to auditing Meta ads covering ad volume, rotation, format, copy, creative, and website destinations for improved performance...

Jon Loomer

17.03.2025

Low-Quality Leads and Age Distribution - Jon Loomer Digital

If you're running lead ads and getting low-quality leads, use the Breakdown by age to see how your budget is distributed. Here's why...

Jon Loomer

14.03.2025

Video Ads and Rewarded Video Placement - Jon Loomer Digital

If you run video ads optimized for ThruPlay views, use the breakdown by placement to see how much Rewarded Video is used. Here's why.

Jon Loomer

12.03.2025

Traffic Campaigns and Audience Network - Jon Loomer Digital

I don't recommend running traffic campaigns. But if you do, make sure to check this breakdown to be sure you're not throwing away money...

Jon Loomer

11.03.2025

How to Troubleshoot Inflated Results in Meta Ads Manager - Jon Loomer Digital

This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else...

Jon Loomer

10.03.2025

What is Signals Gateway? - Jon Loomer Digital

Signals Gateway is a new option for sending first-party events that is broader than the API Gateway. Here's what you should know...

Jon Loomer

07.03.2025

Test New Enhancements Turned Off - Jon Loomer Digital

Has the ability to automatically test new enhancements in the Advantage+ Creative section of Advertising Settings turned off for you?

Jon Loomer

05.03.2025

Why Are Results So Erratic? - Jon Loomer Digital

When Meta advertising results are inconsistent or erratic, there are often reasonable explanations, particularly with small sample sizes...

Jon Loomer

04.03.2025

Common Sense Playbook to Meta Advertising - Jon Loomer Digital

Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity...

Jon Loomer

04.03.2025

How to Approach Scaling - Jon Loomer Digital

How should you approach scaling now? Advertisers previously took a cautious approach to scaling, and for good reason. Things have changed...

Jon Loomer

28.02.2025

Should You Restrict Ad Targeting By Age? - Jon Loomer Digital

Age maximum is only a suggestion with Advantage+ Audience, which Meta can ignore. So should you turn Advantage+ Audience off to restrict it?

Jon Loomer

26.02.2025

Facebook Profile Feed Placement - Jon Loomer Digital

Do you have the Facebook Profile Feed placement? Not everyone does, and it's used sparingly. Here's how it works...

Jon Loomer

25.02.2025

Right Column Placement Confusion - Jon Loomer Digital

The Right Column placement is part of Feeds now... or is it? Some of Meta's documentation and flows are lagging, and they need to be updated.

Jon Loomer

25.02.2025

Meta Ads Audit: Evaluation of Ad Sets - Jon Loomer Digital

When running a Meta ads audit, the evaluation of ad sets and the decisions made there are critical elements. Here's your guide...

Jon Loomer

22.02.2025

Opportunity Score is Back - Jon Loomer Digital

Opportunity Score was tested from April to October of last year, but then it disappeared for many of us. Now it's back, officially this time.

Jon Loomer

19.02.2025

Advantage+ Sales, App, and Leads Campaigns are Coming - Jon Loomer Digital

Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...

Jon Loomer

19.02.2025

Advantage+ Sales Replaces Advantage+ Shopping - Jon Loomer Digital

Advantage+ Sales Campaigns are replacing Advantage+ Shopping, but what's changing is far more than just a name...

Jon Loomer

19.02.2025

No More Existing Customer Budget Cap - Jon Loomer Digital

The Existing Customer Budget Cap, found in Advantage+ Shopping Campaigns, is going away. Here are two ways that you can replicate it...

Jon Loomer

19.02.2025

When to Break from Meta Advertising Defaults: A Guide - Jon Loomer Digital

I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.

Jon Loomer

19.02.2025

Is it the End of Original Audiences? - Jon Loomer Digital

Meta's new streamlined campaign creation still allows for customizations. But you'll no longer need to switch to original audiences to do it.

Jon Loomer

19.02.2025

Audience Types Going Away for Advantage+ Catalog Ads - Jon Loomer Digital

Advantage+ Catalog Ads audience types are going away, so what should you do instead? Here's an option...

Jon Loomer

19.02.2025

Is Advantage+ Leads an Improvement? - Jon Loomer Digital

Advantage+ Leads is coming, but is it an improvement on what we already have? Will it result in more qualified leads? Let's investigate...

Jon Loomer

19.02.2025

Change to Inventory Filters - Jon Loomer Digital

Meta's making a change to Inventory Filters that is coming at a curious time, changing the default setting to Expanded on February 24th...

Jon Loomer

19.02.2025

3 Problems with Remarketing - Jon Loomer Digital

Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...

Jon Loomer

03.02.2025

4 Questions to Ask About Conversion Results - Jon Loomer Digital

If you see conversion results that seem too good to be true, there are four questions you should ask to get important context...

Jon Loomer

03.02.2025

Meta Ads Audit: Campaign Level - Jon Loomer Digital

When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.

Jon Loomer

31.01.2025

Meta Begins Test of Ads on Threads - Jon Loomer Digital

Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.

Jon Loomer

29.01.2025

Connect With Leads in Messenger - Jon Loomer Digital

There's a new feature in Meta lead ads instant forms to "Connect With Leads in Messenger." Here's how it works...

Jon Loomer

28.01.2025

How to Uncover the Truth Behind Conversion Results - Jon Loomer Digital

Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.

Jon Loomer

27.01.2025

No Community Notes for Ads - Jon Loomer Digital

Now that Meta is making the switch from third-party fact-checking to Community Notes, the question was whether this would apply to ads...

Jon Loomer

24.01.2025

Trusted Email Settings to Protect Your Account - Jon Loomer Digital

Trusted Email Settings are a great way to protect your Meta ads account. It's found within your Business Portfolio under Security Center...

home›Jon Loomer›Marketing

Jon Loomer - Marketing

SMS Verification to Improve Lead Quality - Jon Loomer Digital

4 Reasons Meta Ads Reach People Outside of the Targeted Location - Jon Loomer Digital

Conversion Leads Data Sources - Jon Loomer Digital

Turn Off Autofill for Instant Forms - Jon Loomer Digital

The Most Important Ads Metrics - Jon Loomer Digital

Define Branding in Ads Manager - Jon Loomer Digital

Always Remove These Placements (or Not?) - Jon Loomer Digital

A 13-Year-Old Meta Ads Problem - Jon Loomer Digital

What to Do About Targeting? - Jon Loomer Digital

Meta Ads Audit: Evaluation of Ads and Creative Elements - Jon Loomer Digital

Low-Quality Leads and Age Distribution - Jon Loomer Digital

Video Ads and Rewarded Video Placement - Jon Loomer Digital

Traffic Campaigns and Audience Network - Jon Loomer Digital

How to Troubleshoot Inflated Results in Meta Ads Manager - Jon Loomer Digital

What is Signals Gateway? - Jon Loomer Digital

Test New Enhancements Turned Off - Jon Loomer Digital

Why Are Results So Erratic? - Jon Loomer Digital

Common Sense Playbook to Meta Advertising - Jon Loomer Digital

How to Approach Scaling - Jon Loomer Digital

Should You Restrict Ad Targeting By Age? - Jon Loomer Digital

Facebook Profile Feed Placement - Jon Loomer Digital

Right Column Placement Confusion - Jon Loomer Digital

Meta Ads Audit: Evaluation of Ad Sets - Jon Loomer Digital

Opportunity Score is Back - Jon Loomer Digital

Advantage+ Sales, App, and Leads Campaigns are Coming - Jon Loomer Digital

Advantage+ Sales Replaces Advantage+ Shopping - Jon Loomer Digital

No More Existing Customer Budget Cap - Jon Loomer Digital

When to Break from Meta Advertising Defaults: A Guide - Jon Loomer Digital

Is it the End of Original Audiences? - Jon Loomer Digital

Audience Types Going Away for Advantage+ Catalog Ads - Jon Loomer Digital

Is Advantage+ Leads an Improvement? - Jon Loomer Digital

Change to Inventory Filters - Jon Loomer Digital

3 Problems with Remarketing - Jon Loomer Digital

4 Questions to Ask About Conversion Results - Jon Loomer Digital

Meta Ads Audit: Campaign Level - Jon Loomer Digital

Meta Begins Test of Ads on Threads - Jon Loomer Digital

Connect With Leads in Messenger - Jon Loomer Digital

How to Uncover the Truth Behind Conversion Results - Jon Loomer Digital

No Community Notes for Ads - Jon Loomer Digital

Trusted Email Settings to Protect Your Account - Jon Loomer Digital

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Jon Loomer
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