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6 | Follower
Jon Loomer
02.12.2024
Meta is rolling out a Facebook conversion location, in addition to Instagram, for Traffic campaigns. Here's how it works...
28.11.2024
A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...
27.11.2024
Enhance CTA is a new Advantage+ Creative enhancement that highlights key promotional phrases in your text. Here's how it works...
26.11.2024
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
25.11.2024
Meta now recommends a 4:5 aspect ratio for Facebook Feed and a handful of other placements. This could lead to better results...
21.11.2024
Meta has begun to roll out the option for users in the EU to request seeing "less personalized ads" after pressure from regulators...
20.11.2024
According to an article from TheInformation.com, Meta is looking to launch ads on Threads in early 2025. But that headline may be misleading.
19.11.2024
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.
18.11.2024
You can now set frequency controls of engagement campaigns. Set a Frequency Cap or Target Frequency when optimizing for ThruPlay views...
14.11.2024
Meta is introducing Target Frequency to Awareness Campaigns when using the performance goal to maximize the reach of your ads...
13.11.2024
Not to be confused with Flexible Ad Format, some advertisers are seeing Flexible Media when uploading new ad creative. Here's how it works...
12.11.2024
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action...
11.11.2024
Now that unique conversion metrics have been removed from Ads Manager, use First Conversion reporting instead. Here's how...
07.11.2024
Does Meta ignore audience suggestions when using Advantage+ Audience? Here's another example using suggested age range that shows just that...
05.11.2024
Meta had their 2024 Q3 earnings call last week, and these are the primary takeaways regarding ad costs, impressions, Threads, and more...
04.11.2024
Daily Unique Reach is one of the oldest optimization options, but I hadn't used it in many years. When I did, delivery was erratic...
03.11.2024
What is your Facebook page's ad limit? Meta began enforcing this limit in 2019 to prevent advertisers from running too many ads at once.
02.11.2024
Are your targeting inputs respected or expanded? It depends upon your performance goal and other selections. Here's a helpful grid...
01.11.2024
Have you seen this update to Events Manager? View value and currency metrics in a new table type. Here's how it looks...
31.10.2024
Black Friday is about a month away, so it's time to start planning your offer. What will it be? What does the launch strategy look like?
30.10.2024
If you want your agency to last through 2025 and beyond, it's important that you highlight services that will continue to make an impact...
29.10.2024
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
If you run an agency, it's time to pivot away from highlighting your targeting strategies as the value proposition that differentiates you.
28.10.2024
The breakdown by audience segments helps you see how much remarketing happens naturally. But it's leaving out some important groups.
27.10.2024
I use Advantage+ Audience in most cases now, but there are exceptions. Here's how Meta could improve it...
26.10.2024
What's going on with the Event Testing tool in Events Manager? I often use this to test events, but it does not seem to be working right now.
25.10.2024
Meta is rolling out the ability to turn off comments on ads. If you have this update, here's where to find it. But, should you use it?
24.10.2024
It doesn't matter that the simplest approach may be the most effective. Simple doesn't sell. Advertisers assume complicated is better.
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests...
23.10.2024
There's a labeling problem with Meta Advantage and Advantage+. It doesn't matter the experience level. Most advertisers confuse the terms.
22.10.2024
Are you violating Meta's custom audience terms? This is something I wrote about more than a decade ago, and it remains relevant today.
21.10.2024
What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.
20.10.2024
Let's discuss how we got here with ad targeting. It's not by accident. There are clear motivating factors that led us here.
18.10.2024
Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?
Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.
17.10.2024
If you create a new ad account, phone verification is now required before publishing your first ad. Here's what you should know...
While a simplified approach is recommended for all budgets, it's especially the case for small budget advertisers. Here's why...
Circumventing systems and evading enforcement are two of the most common reasons for ad rejections and ad accounts getting shut down.
Meta lets advertisers test new AI generation features that aren't yet part of the core Advantage+ Creative toolbox. Here's how...
14.10.2024
Meta is rolling out Image Animation to Advantage+ Creative enhancements. Here's an overview of how it works...