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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

12.09.2025

Why You Should Not Turn Off Ads - Jon Loomer Digital

Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...

Jon Loomer

12.09.2025

Value Rules Example - Jon Loomer Digital

Here's an example of value rules in action. It allowed me to keep Advantage+ on without restricting by age or gender...

Jon Loomer

10.09.2025

3 Problems with Flexible Format - Jon Loomer Digital

I'm generally a fan of using Flexible Format with Meta ads. But there are three restrictions that make no sense...

Jon Loomer

09.09.2025

A Standard Approach for Meta Ad Creation - Jon Loomer Digital

A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results.

Jon Loomer

08.09.2025

How Many Ads is Too Many? - Jon Loomer Digital

Until recently, Meta suggested no more than six ads in an ad set. But due to Andromeda, the old rule book is out the window...

Jon Loomer

05.09.2025

Landing Page Views No Longer Require a Pixel - Jon Loomer Digital

Landing Page Views optimization no longer requires a pixel. How is this possible, and what does it mean for your advertising?

Jon Loomer

03.09.2025

The Modern Approach to Meta Advertising Strategy - Jon Loomer Digital

A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today.

Jon Loomer

02.09.2025

Did Meta Change Ad Billing? - Jon Loomer Digital

Did Meta change ad billing, requiring advertisers to pay for their advertising up front at the time of confirming their campaign?

Jon Loomer

02.09.2025

Automatic Translation for Videos - Jon Loomer Digital

Automatic Translation for videos on Facebook and Instagram is here. Translations include lip syncing. I include an example here...

Jon Loomer

02.09.2025

Why You Should Not Turn Off Ads - Jon Loomer Digital

Advertisers love to turn off ads that aren't generating conversions to "optimize" performance. This may be a mistake, and here's why...

Jon Loomer

27.08.2025

Restrict Words and Phrases from AI-Generated Text - Jon Loomer Digital

Meta has added a "Restricted Words" setting in Branding that allows advertisers to restrict certain words and phrases in AI-generated text.

Jon Loomer

26.08.2025

How to Spot Problematic Meta Ad Placements - Jon Loomer Digital

Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them.

Jon Loomer

25.08.2025

Value Rules for All Campaign Objectives - Jon Loomer Digital

Meta is opening up Value Rules to all campaign objectives and more advertisers. Here's what you need to know...

Jon Loomer

25.08.2025

Translate Media Feature for Video Ads - Jon Loomer Digital

Translate Media is a new test feature for video ads that you may see in your Advertising Settings. Here's how it works...

Jon Loomer

25.08.2025

Change to Ad Set Spending Limits - Jon Loomer Digital

When using CBO (Advantage+ Campaign Budget), the ad set spending limit has been changed to an average. This seems like an odd change...

Jon Loomer

25.08.2025

Does Meta Need Lookalike Audiences? - Jon Loomer Digital

Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...

Jon Loomer

25.08.2025

Meta Andromeda: What It Means for Your Ad Strategy - Jon Loomer Digital

Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy...

Jon Loomer

25.08.2025

Reword Identified Phrases Test Feature - Jon Loomer Digital

You may see a new Advantage+ Creative test feature that will reword identified phrases in your text and feature them in overlays.

Jon Loomer

25.08.2025

Detailed Targeting Announcement - Jon Loomer Digital

You may have noticed an announcement about detailed targeting in your Ads Manager that will impact the delivery of your ads...

Jon Loomer

12.08.2025

Meta Video Ad Length Requirements: How to Qualify for All Placements - Jon Loomer Digital

Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement.

Jon Loomer

11.08.2025

Detailed Targeting Myth - Jon Loomer Digital

Does Meta need interests and behaviors to define your target audience? This is a myth, and I explain in this video...

Jon Loomer

08.08.2025

Meta Adds Value Rules for Placements - Jon Loomer Digital

Meta adds value rules for placements, which will allow advertisers to bid more or less based on where an ad is shown. Here's how it works...

Jon Loomer

08.08.2025

Meta Bans Political Ads in the European Union - Jon Loomer Digital

Meta is banning political, electoral, and social issues ads in the European Union beginning in October in response to the TTPA.

Jon Loomer

08.08.2025

Why Your Meta Ads Aren’t Working (And How to Fix Them) - Jon Loomer Digital

Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance...

Jon Loomer

08.08.2025

Review Keywords Enhancement - Jon Loomer Digital

Meta is testing Review Keywords, which uses AI to extract positive keywords from your page's reviews and display them under your ad...

Jon Loomer

01.08.2025

How to Reach the Right People Without Relying on Targeting Inputs - Jon Loomer Digital

Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods.

Jon Loomer

30.07.2025

Optimize Website Destination - Jon Loomer Digital

When you choose to optimize website destination, you give Meta the power to override your provided destination URL. Here's how it works...

Jon Loomer

29.07.2025

Don't Overvalue Attributed Results - Jon Loomer Digital

It can be easy to overvalue attributed conversion results when you see one ad seemingly outperforming another. But the journey is complex...

Jon Loomer

29.07.2025

19 Rules for Successful Meta Advertising in 2025 and Beyond - Jon Loomer Digital

19 essential rules for Meta advertisers to simplify strategy, improve performance, and focus on what actually makes a difference...

Jon Loomer

29.07.2025

Evaluate Results in Aggregate - Jon Loomer Digital

Don't obsess over the details of ad performance, like individual text. Focus on your aggregate results. Here's why...

Jon Loomer

29.07.2025

Related Media Creative Breakdown - Jon Loomer Digital

Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...

Jon Loomer

29.07.2025

Image Generation Creative Breakdown - Jon Loomer Digital

Some advertisers are seeing a new creative breakdown that provides transparency into the performance of AI-generated images in ads...

Jon Loomer

29.07.2025

Ad Set Budget Sharing - Jon Loomer Digital

Meta is rolling out Ad Set Budget Sharing, a new budget sharing optimization feature. Here's how it works...

Jon Loomer

29.07.2025

Recommended Ad Copy Length - Jon Loomer Digital

How long should ad copy be? There are many opinions, and Meta has their own recommendations. Here's what they are and whether they matter...

Jon Loomer

16.07.2025

Ad Copy and Creative and Winning Combinations - Jon Loomer Digital

Your ad copy and creative options are valuable ingredients. But that ad could have many winning combinations. Here's why that matters...

Jon Loomer

15.07.2025

Meta Ads Creative Optimization Checklist - Jon Loomer Digital

Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.

Jon Loomer

14.07.2025

Creative Breakdown for Flexible Format - Jon Loomer Digital

Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some needed transparency for this format type...

Jon Loomer

11.07.2025

You Are Generating Countless Ad Variations - Jon Loomer Digital

Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser...

Jon Loomer

09.07.2025

No More Six Ad Limit Per Ad Set - Jon Loomer Digital

I've long referred advertisers to a quote from Meta about the number of ads to run in an ad set. That quote about six ads no longer exists...

Jon Loomer

08.07.2025

The Evolution of Meta Ads Copy and Creative Control - Jon Loomer Digital

The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...

home›Jon Loomer›Marketing

Jon Loomer - Marketing

Why You Should Not Turn Off Ads - Jon Loomer Digital

Value Rules Example - Jon Loomer Digital

3 Problems with Flexible Format - Jon Loomer Digital

A Standard Approach for Meta Ad Creation - Jon Loomer Digital

How Many Ads is Too Many? - Jon Loomer Digital

Landing Page Views No Longer Require a Pixel - Jon Loomer Digital

The Modern Approach to Meta Advertising Strategy - Jon Loomer Digital

Did Meta Change Ad Billing? - Jon Loomer Digital

Automatic Translation for Videos - Jon Loomer Digital

Why You Should Not Turn Off Ads - Jon Loomer Digital

Restrict Words and Phrases from AI-Generated Text - Jon Loomer Digital

How to Spot Problematic Meta Ad Placements - Jon Loomer Digital

Value Rules for All Campaign Objectives - Jon Loomer Digital

Translate Media Feature for Video Ads - Jon Loomer Digital

Change to Ad Set Spending Limits - Jon Loomer Digital

Does Meta Need Lookalike Audiences? - Jon Loomer Digital

Meta Andromeda: What It Means for Your Ad Strategy - Jon Loomer Digital

Reword Identified Phrases Test Feature - Jon Loomer Digital

Detailed Targeting Announcement - Jon Loomer Digital

Meta Video Ad Length Requirements: How to Qualify for All Placements - Jon Loomer Digital

Detailed Targeting Myth - Jon Loomer Digital

Meta Adds Value Rules for Placements - Jon Loomer Digital

Meta Bans Political Ads in the European Union - Jon Loomer Digital

Why Your Meta Ads Aren’t Working (And How to Fix Them) - Jon Loomer Digital

Review Keywords Enhancement - Jon Loomer Digital

How to Reach the Right People Without Relying on Targeting Inputs - Jon Loomer Digital

Optimize Website Destination - Jon Loomer Digital

Don't Overvalue Attributed Results - Jon Loomer Digital

19 Rules for Successful Meta Advertising in 2025 and Beyond - Jon Loomer Digital

Evaluate Results in Aggregate - Jon Loomer Digital

Related Media Creative Breakdown - Jon Loomer Digital

Image Generation Creative Breakdown - Jon Loomer Digital

Ad Set Budget Sharing - Jon Loomer Digital

Recommended Ad Copy Length - Jon Loomer Digital

Ad Copy and Creative and Winning Combinations - Jon Loomer Digital

Meta Ads Creative Optimization Checklist - Jon Loomer Digital

Creative Breakdown for Flexible Format - Jon Loomer Digital

You Are Generating Countless Ad Variations - Jon Loomer Digital

No More Six Ad Limit Per Ad Set - Jon Loomer Digital

The Evolution of Meta Ads Copy and Creative Control - Jon Loomer Digital

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Jon Loomer
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