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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

03.02.2025

4 Questions to Ask About Conversion Results - Jon Loomer Digital

If you see conversion results that seem too good to be true, there are four questions you should ask to get important context...

Jon Loomer

03.02.2025

Meta Ads Audit: Campaign Level - Jon Loomer Digital

When running a Meta ads audit, pay special attention to how campaigns are setup and the settings that are used. Here are some considerations.

Jon Loomer

31.01.2025

Meta Begins Test of Ads on Threads - Jon Loomer Digital

Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.

Jon Loomer

29.01.2025

Connect With Leads in Messenger - Jon Loomer Digital

There's a new feature in Meta lead ads instant forms to "Connect With Leads in Messenger." Here's how it works...

Jon Loomer

28.01.2025

How to Uncover the Truth Behind Conversion Results - Jon Loomer Digital

Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.

Jon Loomer

27.01.2025

No Community Notes for Ads - Jon Loomer Digital

Now that Meta is making the switch from third-party fact-checking to Community Notes, the question was whether this would apply to ads...

Jon Loomer

24.01.2025

Trusted Email Settings to Protect Your Account - Jon Loomer Digital

Trusted Email Settings are a great way to protect your Meta ads account. It's found within your Business Portfolio under Security Center...

Jon Loomer

22.01.2025

Predicted Meta Advertising Changes in 2025 - Jon Loomer Digital

Meta advertisers saw a ton of changes in 2024, but what can we expect in 2025? Here are some predictions -- and an item on my wish list...

Jon Loomer

21.01.2025

Meta Ads Audit: Account Level Considerations - Jon Loomer Digital

When taking on a new Meta ads client, it's important to execute a thorough audit of settings: Who has access and what do they access?

Jon Loomer

20.01.2025

Verification Requirements for Financial Services in Australia - Jon Loomer Digital

If you promote Financial Products and Services in Australia, there are some new verification requirements that you'll need by February 4th...

Jon Loomer

17.01.2025

Were Your Audience Segments Broken? - Jon Loomer Digital

I and other advertisers reported issues with audience segments recently, highlighted by a spike in "Unknown." It does seem to be fixed now...

Jon Loomer

15.01.2025

Beneficiary and Payer in Taiwan - Jon Loomer Digital

You probably know that you need to declare the Beneficiary and Payer of ads in the EU. Well, now this is required in Taiwan, too...

Jon Loomer

14.01.2025

A Stable Marketing Strategy for Unstable Times - Jon Loomer Digital

Marketers and online businesses are in uncertain times due to platform, distribution, and AI-related instability. Here's how to address it...

Jon Loomer

13.01.2025

How to Use Topic Exclusions - Jon Loomer Digital

Meta's a mess right now, and brands are rightly looking into options. Topic Exclusions could be part of a potential solution...

Jon Loomer

10.01.2025

Should You Use Inventory Filters? - Jon Loomer Digital

Will Inventory Filters help sensitive and high-profile brands who are concerned about Meta's new content moderation policies? Let's discuss...

Jon Loomer

08.01.2025

How to Define Audience Segments - Jon Loomer Digital

Audience Segments are powerful, but have you set them up properly? Here's how to define your Engaged Audience and Existing Customers...

Jon Loomer

07.01.2025

Meta Ads Conversion Results: A Guide - Jon Loomer Digital

One of advertisers' biggest mistakes is taking Meta Ads Manager conversion results at face value. Here's a guide to help add context...

Jon Loomer

06.01.2025

Have Advertising Clients Add You as a Partner - Jon Loomer Digital

If you manage ads for others, they should add you as a partner before giving you access to their assets. Here's how to approach it...

Jon Loomer

03.01.2025

Incremental Attribution Example - Jon Loomer Digital

Meta is testing Incremental Attribution with select advertisers. Here's an example of what it looks like...

Jon Loomer

01.01.2025

Impact of Less-Personalized Ads in the European Union - Jon Loomer Digital

You may see this message in Ads Manager about the impact of less-personalized ads in the European Union on performance.

Jon Loomer

31.12.2024

9 Ways Meta Can Improve Advertising in 2025 - Jon Loomer Digital

Meta advertising is constantly evolving, but there are specific ways that it could be improved in 2025. This is a list of requested features.

Jon Loomer

30.12.2024

Engaged-View is Now a Default - Jon Loomer Digital

1-Day Engaged-View is no selected by default when using the Website conversion location and maximizing number or value of conversions.

Jon Loomer

28.12.2024

The Most Important Meta Advertising Lesson of 2024 - Jon Loomer Digital

This was my most important lesson of 2024, a year that transformed my understanding of Meta advertising...

Jon Loomer

27.12.2024

Meta Ads Changes in 2024 - Jon Loomer Digital

The year of 2024 was plenty eventful for Meta advertisers. Here's an overview of all of the major changes that we saw...

Jon Loomer

23.12.2024

Share Quick Views in Ads Manager - Jon Loomer Digital

Quick Views allow you to save searches and filters and make them easily accessible. Now you can share them with your team.

Jon Loomer

19.12.2024

Audience Segments Updating Problem - Jon Loomer Digital

I love using audience segments with sales campaigns, but a recent discovery doesn't make sense. It's either a bug or an oversight by Meta.

Jon Loomer

18.12.2024

Maximize Value Eligibility - Jon Loomer Digital

Meta recommends that advertisers maximize value rather than number of conversions. But not everyone qualifies...

Jon Loomer

17.12.2024

6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends - Jon Loomer Digital

Meta advertising changes quickly. Here are six essential and free ways to stay on top of changes and build a knowledgeable foundation.

Jon Loomer

16.12.2024

Meta Ads Uncertainty is Certain - Jon Loomer Digital

If there's anything certain about Meta ads, it's uncertainty. Very little about it is definitive. Embrace the fuzziness. Don't fight it.

Jon Loomer

12.12.2024

Safe Zone Template for All Meta Ads Placements - Jon Loomer Digital

Save time with Meta creative optimization by submitting one 9:16 image or video that utilizes a square safe zone. Use my safe zone template...

Jon Loomer

11.12.2024

Health and Wellness Restrictions Coming in 2025 - Jon Loomer Digital

Speculation is rampant as we're hearing about restrictions coming for Health and Wellness data sources in 2025. Here's what we know so far...

Jon Loomer

10.12.2024

Restrictions on Customer List Custom Audiences - Jon Loomer Digital

Meta will begin enforcing restrictions on customer list custom audiences for employment, housing, and financial products and services...

Jon Loomer

09.12.2024

Are Holiday CPMs Back Up? - Jon Loomer Digital

Years ago, we could expect the holiday CPM increase, but that hasn't always been the case in recent years. The bump is back this BFCM...

Jon Loomer

05.12.2024

My Click Attribution Test - Jon Loomer Digital

Click attribution does not require a click on an outbound link to count a conversion. I ran a test recently that proves it...

Jon Loomer

04.12.2024

Return on Ad Spend from Remarketing - Jon Loomer Digital

This campaign has a 27x ROAS. While it's valuable, this is the case of results being real and not at the same time. Context is important.

Jon Loomer

03.12.2024

Uncovering the Reality of Meta Click Attribution - Jon Loomer Digital

After more than 10 years, I've discovered that Meta doesn't define click attribution the way I thought it did. It took a test to uncover it.

Jon Loomer

02.12.2024

Facebook Conversion Location for Traffic Campaigns - Jon Loomer Digital

Meta is rolling out a Facebook conversion location, in addition to Instagram, for Traffic campaigns. Here's how it works...

Jon Loomer

28.11.2024

Does Click Attribution Require an Outbound Click? - Jon Loomer Digital

A question about Meta's click attribution sent me down a rabbit hole. I'm not changing my interpretation, but I'm not nearly as confident...

Jon Loomer

27.11.2024

What is Enhance CTA? - Jon Loomer Digital

Enhance CTA is a new Advantage+ Creative enhancement that highlights key promotional phrases in your text. Here's how it works...

Jon Loomer

26.11.2024

Recommended Aspect Ratios By Placement for Meta Ad Creative - Jon Loomer Digital

This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.

home›Jon Loomer›Marketing

Jon Loomer - Marketing

4 Questions to Ask About Conversion Results - Jon Loomer Digital

Meta Ads Audit: Campaign Level - Jon Loomer Digital

Meta Begins Test of Ads on Threads - Jon Loomer Digital

Connect With Leads in Messenger - Jon Loomer Digital

How to Uncover the Truth Behind Conversion Results - Jon Loomer Digital

No Community Notes for Ads - Jon Loomer Digital

Trusted Email Settings to Protect Your Account - Jon Loomer Digital

Predicted Meta Advertising Changes in 2025 - Jon Loomer Digital

Meta Ads Audit: Account Level Considerations - Jon Loomer Digital

Verification Requirements for Financial Services in Australia - Jon Loomer Digital

Were Your Audience Segments Broken? - Jon Loomer Digital

Beneficiary and Payer in Taiwan - Jon Loomer Digital

A Stable Marketing Strategy for Unstable Times - Jon Loomer Digital

How to Use Topic Exclusions - Jon Loomer Digital

Should You Use Inventory Filters? - Jon Loomer Digital

How to Define Audience Segments - Jon Loomer Digital

Meta Ads Conversion Results: A Guide - Jon Loomer Digital

Have Advertising Clients Add You as a Partner - Jon Loomer Digital

Incremental Attribution Example - Jon Loomer Digital

Impact of Less-Personalized Ads in the European Union - Jon Loomer Digital

9 Ways Meta Can Improve Advertising in 2025 - Jon Loomer Digital

Engaged-View is Now a Default - Jon Loomer Digital

The Most Important Meta Advertising Lesson of 2024 - Jon Loomer Digital

Meta Ads Changes in 2024 - Jon Loomer Digital

Share Quick Views in Ads Manager - Jon Loomer Digital

Audience Segments Updating Problem - Jon Loomer Digital

Maximize Value Eligibility - Jon Loomer Digital

6 Essential and Free Ways to Stay Ahead of Meta Advertising Trends - Jon Loomer Digital

Meta Ads Uncertainty is Certain - Jon Loomer Digital

Safe Zone Template for All Meta Ads Placements - Jon Loomer Digital

Health and Wellness Restrictions Coming in 2025 - Jon Loomer Digital

Restrictions on Customer List Custom Audiences - Jon Loomer Digital

Are Holiday CPMs Back Up? - Jon Loomer Digital

My Click Attribution Test - Jon Loomer Digital

Return on Ad Spend from Remarketing - Jon Loomer Digital

Uncovering the Reality of Meta Click Attribution - Jon Loomer Digital

Facebook Conversion Location for Traffic Campaigns - Jon Loomer Digital

Does Click Attribution Require an Outbound Click? - Jon Loomer Digital

What is Enhance CTA? - Jon Loomer Digital

Recommended Aspect Ratios By Placement for Meta Ad Creative - Jon Loomer Digital

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