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6 | Follower
Jon Loomer
04.07.2025
There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker.
02.07.2025
I've spotted a few ad impressions in Threads Feed in Ads Manager and as a user on the mobile app. It's minimal, but here's what I'm seeing...
01.07.2025
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.
30.06.2025
You may see a new creative option to "crop and expand" with AI. What is this, and what does it do? Here's my best guess...
27.06.2025
Advantage+ Campaign setup is finally here. This new streamlined campaign setup applies to Sales, Leads, and App Promotion objectives...
25.06.2025
Now that I've had the GA4 integration with Events Manager for two months, I'm noticing this problem. Ultimately, I'm not sure what it's for.
24.06.2025
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.
23.06.2025
When will Advantage+ Shopping campaigns stop working? This API timeline may give advertisers some clues...
20.06.2025
After a year in testing, Meta announced the global rollout of Opportunity Score. Do not ignore these opportunities to improve performance.
18.06.2025
Meta updated requirements for Value optimization to account for custom events and non-purchase standard events. Here's what you need to know.
17.06.2025
Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
16.06.2025
Meta announced that the ability to optimize for value when using custom events and non-purchase standard events is expanding globally...
13.06.2025
Meta is testing value optimization for profit margins. Value optimization is normally focused on ROAS, but that may not correlate to profit.
11.06.2025
If you struggle to get AI-generated text that sounds like you, whether for personas or other applications, update text tone within Branding.
10.06.2025
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.
09.06.2025
Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...
06.06.2025
Here's how to use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration).
04.06.2025
When should you use Value Rules? Do not use this new feature by default. Use it to solve a specific problem. Here I explain...
03.06.2025
Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.
02.06.2025
Value Rules could be a great new feature to give advertisers back some control. But I worry about the possibility of misuse and overuse...
30.05.2025
Are you part of the Early Release Program, which gives advertisers early access to AI-powered ad features before they're rolled out?
28.05.2025
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.
27.05.2025
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
26.05.2025
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.
23.05.2025
Value Rules allow advertisers to adjust bids for specific groups of people by age, gender, location, or mobile operating system. Here's how.
21.05.2025
The best advertisers use the Compare Attribution Settings feature. They know how to make sense of their click, view, and incremental results.
20.05.2025
Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.
19.05.2025
There are two primary triggers that impact lead quality: 1. The event that defines quality, and 2. The people who perform that event.
16.05.2025
Here's a trick to improve lead quality when using ads to send people to a website form. You need to optimize change your optimization event.
14.05.2025
The Meta AI app is an AI assistant you can talk to and get help creating stuff. It also has a social feed, perfect for monetization...
13.05.2025
Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.
12.05.2025
Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Here's how it works...
09.05.2025
I have Threads Feed placement, and you might, too. The only problem is that you can't yet customize by the Threads Feed placement...
07.05.2025
Some advertisers are seeing an option to allow multiple responses to instant form questions. Here's how it works...
06.05.2025
A breakdown of Meta's Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.
05.05.2025
Website and Instant Forms conversion location allows you to have one ad send people to either your website or instant form to collect a lead.
02.05.2025
Why can't you create a carousel with Spotify links? You may run into this if you ever promote music or a podcast on Spotify. Is this a bug?
30.04.2025
You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...
29.04.2025
Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.
28.04.2025
Incremental Attribution has been added to the Compare Attribution Settings feature. Here's an example of how it works and what to know...