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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

11.07.2025

You Are Generating Countless Ad Variations - Jon Loomer Digital

Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser...

Jon Loomer

09.07.2025

No More Six Ad Limit Per Ad Set - Jon Loomer Digital

I've long referred advertisers to a quote from Meta about the number of ads to run in an ad set. That quote about six ads no longer exists...

Jon Loomer

08.07.2025

The Evolution of Meta Ads Copy and Creative Control - Jon Loomer Digital

The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...

Jon Loomer

07.07.2025

Advantage Changes to Advantage+ - Jon Loomer Digital

Meta tried to sneak a few subtle branding changes by without you noticing, with Advantage becoming Advantage+. What does it mean?

Jon Loomer

04.07.2025

New Test Features for AI Generation - Jon Loomer Digital

There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker.

Jon Loomer

02.07.2025

Ad Impressions in Threads Feed - Jon Loomer Digital

I've spotted a few ad impressions in Threads Feed in Ads Manager and as a user on the mobile app. It's minimal, but here's what I'm seeing...

Jon Loomer

01.07.2025

How to Approach Meta Ads Targeting Now: A Detailed Guide - Jon Loomer Digital

Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.

Jon Loomer

30.06.2025

Crop and Expand with AI - Jon Loomer Digital

You may see a new creative option to "crop and expand" with AI. What is this, and what does it do? Here's my best guess...

Jon Loomer

27.06.2025

Advantage+ Campaign Setup is Here - Jon Loomer Digital

Advantage+ Campaign setup is finally here. This new streamlined campaign setup applies to Sales, Leads, and App Promotion objectives...

Jon Loomer

25.06.2025

Problem with GA4 Integration - Jon Loomer Digital

Now that I've had the GA4 integration with Events Manager for two months, I'm noticing this problem. Ultimately, I'm not sure what it's for.

Jon Loomer

24.06.2025

Advantage+ Campaign Creation: A Complete Guide - Jon Loomer Digital

Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.

Jon Loomer

23.06.2025

Advantage+ Shopping Timeline - Jon Loomer Digital

When will Advantage+ Shopping campaigns stop working? This API timeline may give advertisers some clues...

Jon Loomer

20.06.2025

Opportunity Score Rolls Out Globally - Jon Loomer Digital

After a year in testing, Meta announced the global rollout of Opportunity Score. Do not ignore these opportunities to improve performance.

Jon Loomer

18.06.2025

New Requirements for Value Optimization - Jon Loomer Digital

Meta updated requirements for Value optimization to account for custom events and non-purchase standard events. Here's what you need to know.

Jon Loomer

17.06.2025

Opportunity Score and Campaign Score Explained - Jon Loomer Digital

Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.

Jon Loomer

16.06.2025

Value Optimization for Non-Purchase Events - Jon Loomer Digital

Meta announced that the ability to optimize for value when using custom events and non-purchase standard events is expanding globally...

Jon Loomer

13.06.2025

Value Optimization for Profit Margins - Jon Loomer Digital

Meta is testing value optimization for profit margins. Value optimization is normally focused on ROAS, but that may not correlate to profit.

Jon Loomer

11.06.2025

Text Tone for Tailored Personas and AI-Generated Text - Jon Loomer Digital

If you struggle to get AI-generated text that sounds like you, whether for personas or other applications, update text tone within Branding.

Jon Loomer

10.06.2025

A Complete Guide to Meta Ads Attribution - Jon Loomer Digital

Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.

Jon Loomer

09.06.2025

Tailor Text Variations to Personas - Jon Loomer Digital

Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...

Jon Loomer

06.06.2025

Use Value Rules to Improve Lead Quality - Jon Loomer Digital

Here's how to use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration).

Jon Loomer

04.06.2025

When to Use Value Rules - Jon Loomer Digital

When should you use Value Rules? Do not use this new feature by default. Use it to solve a specific problem. Here I explain...

Jon Loomer

03.06.2025

The Illusion of Control in Meta Advertising - Jon Loomer Digital

Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.

Jon Loomer

02.06.2025

Concerns About Value Rules - Jon Loomer Digital

Value Rules could be a great new feature to give advertisers back some control. But I worry about the possibility of misuse and overuse...

Jon Loomer

30.05.2025

Early Release Program - Jon Loomer Digital

Are you part of the Early Release Program, which gives advertisers early access to AI-powered ad features before they're rolled out?

Jon Loomer

28.05.2025

Translate Text Feature - Jon Loomer Digital

Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.

Jon Loomer

27.05.2025

Value Rules: A Deep Dive - Jon Loomer Digital

Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.

Jon Loomer

26.05.2025

Translate Voiceover AI-Generated Ads Feature - Jon Loomer Digital

There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.

Jon Loomer

23.05.2025

Value Rules Are Here - Jon Loomer Digital

Value Rules allow advertisers to adjust bids for specific groups of people by age, gender, location, or mobile operating system. Here's how.

Jon Loomer

21.05.2025

The Best Advertisers Compare Attribution Settings - Jon Loomer Digital

The best advertisers use the Compare Attribution Settings feature. They know how to make sense of their click, view, and incremental results.

Jon Loomer

20.05.2025

Meta's Breakdown Effect: What Advertisers Need to Know - Jon Loomer Digital

Learn what Meta’s Breakdown Effect is, why budget shifts happen, and how to interpret ad performance for better campaign results.

Jon Loomer

19.05.2025

How to Impact Lead Quality - Jon Loomer Digital

There are two primary triggers that impact lead quality: 1. The event that defines quality, and 2. The people who perform that event.

Jon Loomer

16.05.2025

Optimize for Quality Leads - Jon Loomer Digital

Here's a trick to improve lead quality when using ads to send people to a website form. You need to optimize change your optimization event.

Jon Loomer

14.05.2025

Will There Be Ads in the Meta AI App? - Jon Loomer Digital

The Meta AI app is an AI assistant you can talk to and get help creating stuff. It also has a social feed, perfect for monetization...

Jon Loomer

13.05.2025

16 Ways to Improve Lead Quality - Jon Loomer Digital

Struggling with low-quality leads? Discover 16 proven strategies to improve lead quality from your Meta ads without wasting budget.

Jon Loomer

12.05.2025

Facebook Notifications Placement - Jon Loomer Digital

Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Here's how it works...

Jon Loomer

09.05.2025

Hands On with Threads Feed Placement - Jon Loomer Digital

I have Threads Feed placement, and you might, too. The only problem is that you can't yet customize by the Threads Feed placement...

Jon Loomer

07.05.2025

Allow Multiple Responses to Instant Form Questions - Jon Loomer Digital

Some advertisers are seeing an option to allow multiple responses to instant form questions. Here's how it works...

Jon Loomer

06.05.2025

Does Meta's Advantage+ Campaign Setup Impact Targeting Control? - Jon Loomer Digital

A breakdown of Meta's Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.

Jon Loomer

05.05.2025

Website and Instant Forms Conversion Location - Jon Loomer Digital

Website and Instant Forms conversion location allows you to have one ad send people to either your website or instant form to collect a lead.

home›Jon Loomer›Marketing

Jon Loomer - Marketing

You Are Generating Countless Ad Variations - Jon Loomer Digital

No More Six Ad Limit Per Ad Set - Jon Loomer Digital

The Evolution of Meta Ads Copy and Creative Control - Jon Loomer Digital

Advantage Changes to Advantage+ - Jon Loomer Digital

New Test Features for AI Generation - Jon Loomer Digital

Ad Impressions in Threads Feed - Jon Loomer Digital

How to Approach Meta Ads Targeting Now: A Detailed Guide - Jon Loomer Digital

Crop and Expand with AI - Jon Loomer Digital

Advantage+ Campaign Setup is Here - Jon Loomer Digital

Problem with GA4 Integration - Jon Loomer Digital

Advantage+ Campaign Creation: A Complete Guide - Jon Loomer Digital

Advantage+ Shopping Timeline - Jon Loomer Digital

Opportunity Score Rolls Out Globally - Jon Loomer Digital

New Requirements for Value Optimization - Jon Loomer Digital

Opportunity Score and Campaign Score Explained - Jon Loomer Digital

Value Optimization for Non-Purchase Events - Jon Loomer Digital

Value Optimization for Profit Margins - Jon Loomer Digital

Text Tone for Tailored Personas and AI-Generated Text - Jon Loomer Digital

A Complete Guide to Meta Ads Attribution - Jon Loomer Digital

Tailor Text Variations to Personas - Jon Loomer Digital

Use Value Rules to Improve Lead Quality - Jon Loomer Digital

When to Use Value Rules - Jon Loomer Digital

The Illusion of Control in Meta Advertising - Jon Loomer Digital

Concerns About Value Rules - Jon Loomer Digital

Early Release Program - Jon Loomer Digital

Translate Text Feature - Jon Loomer Digital

Value Rules: A Deep Dive - Jon Loomer Digital

Translate Voiceover AI-Generated Ads Feature - Jon Loomer Digital

Value Rules Are Here - Jon Loomer Digital

The Best Advertisers Compare Attribution Settings - Jon Loomer Digital

Meta's Breakdown Effect: What Advertisers Need to Know - Jon Loomer Digital

How to Impact Lead Quality - Jon Loomer Digital

Optimize for Quality Leads - Jon Loomer Digital

Will There Be Ads in the Meta AI App? - Jon Loomer Digital

16 Ways to Improve Lead Quality - Jon Loomer Digital

Facebook Notifications Placement - Jon Loomer Digital

Hands On with Threads Feed Placement - Jon Loomer Digital

Allow Multiple Responses to Instant Form Questions - Jon Loomer Digital

Does Meta's Advantage+ Campaign Setup Impact Targeting Control? - Jon Loomer Digital

Website and Instant Forms Conversion Location - Jon Loomer Digital

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Jon Loomer
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Marketing