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Jon Loomer
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Marketing

Jon Loomer - Marketing

6 | Follower

Jon Loomer

07.05.2025

Allow Multiple Responses to Instant Form Questions - Jon Loomer Digital

Some advertisers are seeing an option to allow multiple responses to instant form questions. Here's how it works...

Jon Loomer

06.05.2025

Does Meta's Advantage+ Campaign Setup Impact Targeting Control? - Jon Loomer Digital

A breakdown of Meta's Advantage+ campaign setup and whether advertisers lose targeting control compared to the original audience options.

Jon Loomer

05.05.2025

Website and Instant Forms Conversion Location - Jon Loomer Digital

Website and Instant Forms conversion location allows you to have one ad send people to either your website or instant form to collect a lead.

Jon Loomer

02.05.2025

Spotify Carousel Bug in Ads Manager - Jon Loomer Digital

Why can't you create a carousel with Spotify links? You may run into this if you ever promote music or a podcast on Spotify. Is this a bug?

Jon Loomer

30.04.2025

Branding in Ads Manager: AI-Generated Text and Images - Jon Loomer Digital

You now have the ability to influence both AI-generated text and images to be more consistent with your company branding. Here's how...

Jon Loomer

29.04.2025

13 Foundational Lessons on Meta Advertising - Jon Loomer Digital

Meta advertising has changed at a dizzying rate the past few years. These 13 lessons will help get you caught up on how things work now.

Jon Loomer

28.04.2025

Incremental Attribution Added to Compare Attribution Settings - Jon Loomer Digital

Incremental Attribution has been added to the Compare Attribution Settings feature. Here's an example of how it works and what to know...

Jon Loomer

25.04.2025

Meta Announces Rollout of Threads Feed Ad Placement - Jon Loomer Digital

In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...

Jon Loomer

23.04.2025

New Incremental Attribution Details - Jon Loomer Digital

I now have Incremental Attribution in one of my ad accounts, and you might too. Here are some new details about how it works...

Jon Loomer

22.04.2025

11 New Meta Lead Ads Features That Improve Quality and Lower Costs - Jon Loomer Digital

An overview of 11 new Meta Lead Ads features that can improve lead quality and reduce costs. Which do you have in your ad accounts?

Jon Loomer

21.04.2025

Conversions From Internal Admin Traffic - Jon Loomer Digital

If you get Meta advertising results that are too good to be true, the conversions may be coming from internal admin traffic...

Jon Loomer

18.04.2025

Conditional Formatting in Ads Manager - Jon Loomer Digital

Some advertisers are spotting an Ads Manager version of Conditional Formatting, a feature found in Ad Reports. Here's what we know...

Jon Loomer

16.04.2025

Combine Likes and Reactions for Similar Ads - Jon Loomer Digital

Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...

Jon Loomer

15.04.2025

Flexible Ad Format: Why I Use It and How You Can Too - Jon Loomer Digital

Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...

Jon Loomer

14.04.2025

GA4 Integration Benefits - Jon Loomer Digital

What's the benefit of GA4 integration? More advertisers have the option to map GA4 events with Meta events. But why? It's unclear...

Jon Loomer

11.04.2025

Value Optimization and 1-Day View Attribution - Jon Loomer Digital

Meta made an update to Value optimization. In the past, 1-day view attribution was not available when optimizing this way. That has changed...

Jon Loomer

09.04.2025

Lead Delivery by Email - Jon Loomer Digital

A new feature allows you the option to automatically deliver leads from your ads to members of your team by email. Here's how it works...

Jon Loomer

08.04.2025

GA4 Partner Integration with Meta Events Manager: Setup Guide - Jon Loomer Digital

Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.

Jon Loomer

07.04.2025

What is Flexible Form Delivery? - Jon Loomer Digital

Do you have Flexible Form Delivery? This new option within instant forms allows Meta to tailor form elements for each person. Here's how...

Jon Loomer

04.04.2025

Ad Optimizations and Meta's Lack of Transparency - Jon Loomer Digital

We're reminded repeatedly about the effectiveness of various enhancements. But there's no transparency when it comes to our own results...

Jon Loomer

02.04.2025

SMS Verification to Improve Lead Quality - Jon Loomer Digital

Advertisers can require a one-time password SMS verification to help improve lead quality. Try this if you'll be contacting leads by phone...

Jon Loomer

01.04.2025

4 Reasons Meta Ads Reach People Outside of the Targeted Location - Jon Loomer Digital

Why are your ads reaching people outside of your specified targeting location? There are at least potential explanations to consider...

Jon Loomer

31.03.2025

Conversion Leads Data Sources - Jon Loomer Digital

Have you seen this version of Conversion Leads optimization? This version, whether part of a test or rollout, has four data source options...

Jon Loomer

28.03.2025

Turn Off Autofill for Instant Forms - Jon Loomer Digital

Some advertisers have the ability to turn off autofill for email and phone number fields in instant forms. Here's why that's a big deal...

Jon Loomer

26.03.2025

The Most Important Ads Metrics - Jon Loomer Digital

Do the most important ads metrics include CPC? CTR? CPM? Or something else? It's not nearly as complicated as we're making it...

Jon Loomer

25.03.2025

Define Branding in Ads Manager - Jon Loomer Digital

Meta is rolling out the ability to define branding in Ads Manager that applies to fonts, colors, and logos that are used in ads.

Jon Loomer

24.03.2025

Always Remove These Placements (or Not?) - Jon Loomer Digital

Some placements are notorious for inflating results with low-quality actions. Should you always remove them? Should you remove others, too?

Jon Loomer

21.03.2025

A 13-Year-Old Meta Ads Problem - Jon Loomer Digital

The problems with top-of-funnel optimization of Meta advertising are not new. I first spotted these issues 13 years ago...

Jon Loomer

19.03.2025

What to Do About Targeting? - Jon Loomer Digital

Should you use detailed targeting or lookalike audiences? Or broad? If you optimize for any type of conversion, don't overthink it...

Jon Loomer

18.03.2025

Meta Ads Audit: Evaluation of Ads and Creative Elements - Jon Loomer Digital

A guide to auditing Meta ads covering ad volume, rotation, format, copy, creative, and website destinations for improved performance...

Jon Loomer

17.03.2025

Low-Quality Leads and Age Distribution - Jon Loomer Digital

If you're running lead ads and getting low-quality leads, use the Breakdown by age to see how your budget is distributed. Here's why...

Jon Loomer

14.03.2025

Video Ads and Rewarded Video Placement - Jon Loomer Digital

If you run video ads optimized for ThruPlay views, use the breakdown by placement to see how much Rewarded Video is used. Here's why.

Jon Loomer

12.03.2025

Traffic Campaigns and Audience Network - Jon Loomer Digital

I don't recommend running traffic campaigns. But if you do, make sure to check this breakdown to be sure you're not throwing away money...

Jon Loomer

11.03.2025

How to Troubleshoot Inflated Results in Meta Ads Manager - Jon Loomer Digital

This is your troubleshooting guide for handling inflated results in Meta Ads Manager while optimizing for sales, leads, or something else...

Jon Loomer

10.03.2025

What is Signals Gateway? - Jon Loomer Digital

Signals Gateway is a new option for sending first-party events that is broader than the API Gateway. Here's what you should know...

Jon Loomer

07.03.2025

Test New Enhancements Turned Off - Jon Loomer Digital

Has the ability to automatically test new enhancements in the Advantage+ Creative section of Advertising Settings turned off for you?

Jon Loomer

05.03.2025

Why Are Results So Erratic? - Jon Loomer Digital

When Meta advertising results are inconsistent or erratic, there are often reasonable explanations, particularly with small sample sizes...

Jon Loomer

04.03.2025

Common Sense Playbook to Meta Advertising - Jon Loomer Digital

Consider this post a common sense playbook for how you should approach Meta advertising that rejects complexity in favor of simplicity...

Jon Loomer

04.03.2025

How to Approach Scaling - Jon Loomer Digital

How should you approach scaling now? Advertisers previously took a cautious approach to scaling, and for good reason. Things have changed...

Jon Loomer

28.02.2025

Should You Restrict Ad Targeting By Age? - Jon Loomer Digital

Age maximum is only a suggestion with Advantage+ Audience, which Meta can ignore. So should you turn Advantage+ Audience off to restrict it?

home›Jon Loomer›Marketing

Jon Loomer - Marketing

Allow Multiple Responses to Instant Form Questions - Jon Loomer Digital

Does Meta's Advantage+ Campaign Setup Impact Targeting Control? - Jon Loomer Digital

Website and Instant Forms Conversion Location - Jon Loomer Digital

Spotify Carousel Bug in Ads Manager - Jon Loomer Digital

Branding in Ads Manager: AI-Generated Text and Images - Jon Loomer Digital

13 Foundational Lessons on Meta Advertising - Jon Loomer Digital

Incremental Attribution Added to Compare Attribution Settings - Jon Loomer Digital

Meta Announces Rollout of Threads Feed Ad Placement - Jon Loomer Digital

New Incremental Attribution Details - Jon Loomer Digital

11 New Meta Lead Ads Features That Improve Quality and Lower Costs - Jon Loomer Digital

Conversions From Internal Admin Traffic - Jon Loomer Digital

Conditional Formatting in Ads Manager - Jon Loomer Digital

Combine Likes and Reactions for Similar Ads - Jon Loomer Digital

Flexible Ad Format: Why I Use It and How You Can Too - Jon Loomer Digital

GA4 Integration Benefits - Jon Loomer Digital

Value Optimization and 1-Day View Attribution - Jon Loomer Digital

Lead Delivery by Email - Jon Loomer Digital

GA4 Partner Integration with Meta Events Manager: Setup Guide - Jon Loomer Digital

What is Flexible Form Delivery? - Jon Loomer Digital

Ad Optimizations and Meta's Lack of Transparency - Jon Loomer Digital

SMS Verification to Improve Lead Quality - Jon Loomer Digital

4 Reasons Meta Ads Reach People Outside of the Targeted Location - Jon Loomer Digital

Conversion Leads Data Sources - Jon Loomer Digital

Turn Off Autofill for Instant Forms - Jon Loomer Digital

The Most Important Ads Metrics - Jon Loomer Digital

Define Branding in Ads Manager - Jon Loomer Digital

Always Remove These Placements (or Not?) - Jon Loomer Digital

A 13-Year-Old Meta Ads Problem - Jon Loomer Digital

What to Do About Targeting? - Jon Loomer Digital

Meta Ads Audit: Evaluation of Ads and Creative Elements - Jon Loomer Digital

Low-Quality Leads and Age Distribution - Jon Loomer Digital

Video Ads and Rewarded Video Placement - Jon Loomer Digital

Traffic Campaigns and Audience Network - Jon Loomer Digital

How to Troubleshoot Inflated Results in Meta Ads Manager - Jon Loomer Digital

What is Signals Gateway? - Jon Loomer Digital

Test New Enhancements Turned Off - Jon Loomer Digital

Why Are Results So Erratic? - Jon Loomer Digital

Common Sense Playbook to Meta Advertising - Jon Loomer Digital

How to Approach Scaling - Jon Loomer Digital

Should You Restrict Ad Targeting By Age? - Jon Loomer Digital

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Jon Loomer
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Marketing