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6 | Follower
Jon Loomer
18.10.2024
Back in April, Meta began rolling out Opportunity Score. Well, now it seems to have disappeared. Has Meta abandoned it?
Advertisers' least favorite Advantage+ Creative enhancement is getting a rebrand. Image Templates are now Overlays.
20.10.2024
Let's discuss how we got here with ad targeting. It's not by accident. There are clear motivating factors that led us here.
21.10.2024
What will targeting look like a year from now? I don't have a crystal ball, but it's not all that difficult to follow the trends.