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Time to Unbox the Best of Spring! How to Create Engaging Product Review Videos for YouTube in 8 Steps — JXT Group
In 2024, YouTube has reached over 2.7 billion monthly active users (MAU). What can you do right now, this Spring, to reach your share of this significant audience? Spring brings a sense of renewal and rejuvenation, making it the perfect time for creators on YouTube, like you, to showcase the latest and greatest products that […]
Google Ads Audience Targeting Mastery: Custom Intent vs. Custom Affinity — JXT Group
Did you know, spending on digital ads hit $485 billion by the end of 2023 and is expected to reach $525 billion this year? In this competitive landscape, audience targeting reigns supreme as a fundamental strategy for reaching the right people with the right message at the right time. Two powerful tools in the arsenal […]
Does Your Brand’s Social Presence Need Spring Cleaning? 8 Strategies for Streamlining and Enhancing Your Social Media Profiles — JXT Group
This Spring 2024, the social media marketing landscape is buzzing and blooming. (Did you know total ad spend on social media in expected to grow by more than 6% this year?) This season is also the perfect time to breathe new life into your social media presence by conducting a thorough Spring cleaning of your […]
Ready for Blooming Success? 10 Tips to Harness the Power of Spring Email Marketing for Your Ecommerce Business — JXT Group
Is email marketing still relevant in 2024? Absolutely! Although email is one of the internet’s oldest advertising strategies, it continually reinvents itself and is trending today. Significantly, email marketing is surging right now. Spring brings with it a sense of renewal, growth, and opportunity. For ecommerce businesses, this season offers a prime opportunity to rejuvenate […]
Spreading Love and Laughter: Viral Valentine's Day Content Ideas for YouTube — JXT Group
Valentine’s Day is just around the corner, and what better way to celebrate love than by creating viral content that brings joy to your viewers on YouTube? Did you know that as of 2024, YouTube has over 2.7 billion (with a “b”!) active users worldwide, with over 50% of all internet users visiting the site […]
Mastering Customer Experience: A Guide for Ecommerce Success — JXT Group
Did you know that current research shows 80% of the American population shops online with an average order value of $109? In this bustling digital marketplace where choices are abundant and attention spans are fleeting, crafting an exceptional customer experience is a non-negotiable factor for your business’s success. From the initial landing page to the […]
Unleashing the Power of Love: Valentine's Day Themed Social Media Marketing on TikTok — JXT Group
Valentine’s Day is not just a day for couples to express their love – it’s also a golden opportunity for businesses to leverage some of the trendiest themes for their social media marketing, especially on TikTok. In recent years, TikTok has emerged as one of the most influential platforms, providing a novel creative space for […]
Leveraging Google Analytics with Google Ads: A Step-by-Step Integration Guide — JXT Group
Data-driven decision-making is a key driver of success when you’re advertising online. The landscape is highly competitive, with the global digital advertising market projected to reach over $950B in just 4 years. One potent combination that empowers advertisers to gain deeper insights into user behavior and refine their advertising strategies is the integration of Google […]
Capturing the Essence of Spring: 8 Ways to Freshen Up Your Product Photography for the Season — JXT Group
As the chilly winds of winter give way to the gentle warmth of Spring, it’s time for ecommerce businesses like yours to rejuvenate your product photography to reflect the vibrant spirit of the season. Spring brings with it a burst of colors, renewed energy, and a sense of freshness that can breathe new life into […]
Mastering the Spring 2024 Season on YouTube: 7 Ways to Make Your Videos Stand Out — JXT Group
YouTube is the second-most popular social media platform in 2024 (just behind Facebook) with nearly 2.5 billion users logging on every month. Creators, thus, must compete quite vigorously to stay relevant and capture audiences. With the arrival of Spring 2024, there is an array of fresh trends and seasonal themes that can keep your content […]
Planting Seeds of Engagement: How to Cultivate a Thriving Online Community for Your Brand on Social Media in Spring 2024 — JXT Group
Social media marketing is abuzz, with total spend on social media advertising expected to reach nearly $220 billion in 2024. In this environment, building a thriving online community is akin to tending to a garden. As the spring season approaches, it’s the perfect time to sow the seeds of engagement and nurture connections that bloom […]
Mastering Google Ads Auction Insights: A Comprehensive Guide — JXT Group
Digital advertising spend is projected to reach over $740 billion this year. In this competitive realm, staying ahead of the curve is paramount. Fortunately, Google Ads provides a powerful tool that offers invaluable insights into your competition’s performance: Auction Insights. This comprehensive guide aims to equip you with the knowledge and strategies needed to master […]
The Psychology of New Year Social Media Campaigns: Tapping into Resolutions and Aspirations — JXT Group
The New Year often serves as a symbolic fresh start, inspiring individuals to reflect on the past and set intentions for the future. This psychological shift creates a unique opportunity for businesses to connect with their audience on a deeper level by aligning their social media campaigns with the aspirations and resolutions that dominate the […]
Consistency and Planning: Building a Successful Upload Schedule on YouTube for 2024 — JXT Group
In the dynamic world of YouTube, where content is king, consistency is the crown that every successful creator wears. As we step into 2024, the importance of a well-thought-out upload schedule cannot be overstated. This article delves into the significance of consistency and provides valuable tips on planning a content calendar for the entire year. […]
New Year, New Products: How to Launch and Market New Offers Successfully in 2024 — JXT Group
Did you know that ecommerce sales growth is expected to increase by 9.4% in 2024? That said, online sales generally drop during Q1 starting in January. So, if you want to succeed, now is the perfect time to revitalize your product offerings and captivate the market with exciting new releases. However, the process of launching […]
Fresh Beginnings: Revamping Your Google Ads Copy for 2024 — JXT Group
Now that 2024 has gotten underway, your business can take advantage of a golden opportunity to infuse your Google Ads campaigns with the spirit of the New Year. Refreshing your ad copy to align with New Year themes and resolutions is a strategic move that can capture the attention of your audience during this transformative […]
The Evolution of Google Ads: Changes in 2023-2024 — JXT Group
There were 38 product announcements from Google Ads in 2023, plus numerous other changes communicated via email and the ads liaison. This flux is what makes the current era of digital advertising one of the busiest and most exciting times to be a PPC professional—but also one of the most frustrating, especially if you don’t […]
Streamlining Operations: E-commerce Efficiency Hacks for 2024 — JXT Group
As 2024 gets underway, e-commerce businesses are gearing up to face fresh challenges as well as opportunities. For example, in the U.S. alone, e-commerce revenue in 2024 is forecasted to exceed $1 trillion and make up almost 20% of all retail sales. In this dynamic landscape, efficiency is key to staying competitive and thriving in […]
Revamping Your YouTube Content for 2024: New Year, New Approach — JXT Group
A new year is an opportunity to hit re-start. As 2024 begins, YouTube creators ought to research, reflect, and possible redefine their channels to create content that will be relevant for the year ahead. With a reported 2.7 billion monthly users going into 2024, YouTube is recognized as the world’s second-most visited website – and […]
The Power of Reflection: Auditing Your Google Ads Performance from Last Year for Success in 2024 — JXT Group
As we embark into 2024, it’s essential for businesses to pause, reflect, and strategize for the months ahead. For digital marketers, this reflection goes beyond personal resolutions, it should also extend into reflections and resolutions for your Google Ads performance. Statistics suggest that Google could generate $81 billion in USD in 2024 with is advertising […]
Celebrating Milestones: Showcasing Your Year in Review on Social Media — JXT Group
As 2023 comes to a close, it’s the perfect time for businesses to reflect on accomplishments, growth, and memorable moments. One powerful way to share these reflections with your audience and celebrate your journey is by creating a compelling “Year in Review” on social media. Whatever your business, your ideal audience most certainly is on […]
Mastering Holiday Content Trends 2023: What's Hot on YouTube This Season — JXT Group
Tis the season to share holiday cheer, and YouTube creators around the world are gearing up to spread joy, inspiration, and entertainment to their viewers. While you might not want to upload your videos on the actual holidays themselves, the holiday season is a wonderful time to create content that will deepen the bond with […]
Advanced Segmentation Strategies for Holiday Campaigns in Google Ads — JXT Group
The holiday season is a crucial time for your business to capture the attention of shoppers and drive sales, especially as holiday retail sales are projected to reach up to $966.6 billion this year. Google Ads is a powerful tool that can help you reach your target audience effectively during this festive period. However, with […]
Managing Customer Support During the Holidays: 10 Tips for Keeping Shoppers Happy — JXT Group
The holiday season is a time of celebration, joy, and increased sales for e-commerce businesses. In fact, Deloitte has forecasted that e-commerce sales could grow up to a 12.8% YOY rate during the 2023 holiday season with e-commerce sales reaching up to $284 billion. However, with higher sales come higher customer support demands. Managing customer […]
Localizing Your Social Media Campaigns for a Personalized Holiday Experience — JXT Group
In 2023 social media marketing, personalization and localization have become increasingly important for businesses looking to connect with their target audiences. During the holiday season, the need for creating a personalized and engaging experience is even more critical. Check out these proven strategies and best practices for localizing your social media campaigns on major platforms […]
The Ultimate Guide to Optimizing Your E-Commerce Product Pages for Higher Conversions — JXT Group
E-Commerce is projected to grow 8% or more each year over the next several years, and in 2023, it’s estimated that more than 2.6 billion customers will complete a purchase online. In this fiercely competitive marketplace, every detail matters when it comes to converting visitors into paying customers. Your product pages serve as the digital […]
6 Creative Ways Brands Can Show Gratitude on Instagram This Thanksgiving — JXT Group
Thanksgiving is a time for reflection, gratitude, and coming together with loved ones. For brands, it’s also a unique opportunity to express appreciation to their customers and followers on social media. Instagram, being one of the most visually engaging platforms, offers a fantastic canvas for brands to get creative in their expressions of thanks. Here […]
Advanced Google Ads Bidding Strategies Your Business Can Leverage to Maximize ROI — JXT Group
Google Ads are reported to reach over 90% of internet user across the world, so if your ideal audience is online, they can undoubtedly be reached via Google Ads – if you know how to effectively set up and manage your Google Ads campaigns. Businesses that make a point to master advanced strategies for Google […]
Mastering YouTube Analytics: How to Understand and Improve Your Channel Performance — JXT Group
Did you know, according to recent data, over 50% of global internet users use YouTube at least once a month? With more than 2.7 billion monthly active users (MAU), YouTube is a top platform to help content creators like you reach your perfect audience if you know how to use the platform to your best […]
The Autumn-Inspired Ideas for Businesses on TikTok: Viral Video Tips for Fall — JXT Group
TikTok, with its ever-growing user base, presents a golden opportunity for businesses to connect with their audience in innovative and engaging ways. As Autumn approaches, it’s time to harness the seasonal spirit and craft content that resonates with TikTok’s vibrant community. Here are some creative autumn-inspired ideas for businesses on TikTok and share tips to […]
20 Pro Tips to Create YouTube Shorts That Will Boost Your Brand — JXT Group
If your brand isn’t yet creating YouTube Shorts, you’re missing out! YouTube Shorts have emerged as a powerhouse tool for building brand awareness and engaging with a massive global audience. With their short, snappy format, these vertical videos provide an excellent opportunity to showcase your brand creatively and connect with viewers in an instant. Here […]
Is it Time to Unlock International Markets and Expand Your Ecommerce Business Globally? — JXT Group
The global ecommerce market is booming – in fact, it’s expected to hit $6.3 trillion (yes trillion with a “t”) this year. To tap into this vast potential and stay competitive, your business might find it’s time to explore expansion into international ecommerce. Here’s what you should know: Market Research Is Your Foundation for Success […]
Harnessing Data Studio for In-Depth Google Ads Reporting — JXT Group
In the fast-paced world of digital advertising (in which advertising spending is predicted to hit over $602 billion this year), data is king. For businesses utilizing Google Ads, harnessing the power of data analysis is crucial to staying competitive and making informed decisions. One tool that can revolutionize your data analysis and reporting efforts is […]
How Audience Signals & Targeting Works on Performance Max — JXT Group
Performance Max combines the full funnel into ONE campaign. The working theory is that as you raise bids and budgets, the algorithm needs to do more upper-funnel prospecting as a percentage of the total spend/visits. So let’s understand who the campaign might be targeting: 1️⃣ Top-Funnel Prospecting on – YouTube 📺 – Gmail 📨 – […]
The Secrets to Managing Burnout as a YouTube Creator — JXT Group
In the fast-paced world of YouTube today, content creators often find themselves struggling with burnout—a state of emotional, physical, and mental exhaustion caused by prolonged stress and overwork. Balancing the demands of consistently producing engaging content, building an audience, and managing other aspects of their lives can take a toll on creators’ well-being. However, burnout […]
How to Effectively Use Broad Match in Google Ads — JXT Group
Among the various keyword matching options available in Google Ads, broad match is one of the most versatile and widely used options. Even Performance Max campaigns, Google’s most cutting-edge smart shopping feature, will default to broad match keywords in Search. So it’s probably not surprising that updates regarding broad match brand controls were one of […]
Building Ecommerce Customer Loyalty: Strategies to Keep Customers Coming Back — JXT Group
In 2023’s competitive online marketplace, building and maintaining customer loyalty is crucial for the success of any ecommerce business. Retaining online customers requires a strategic approach that goes beyond one-time sales. By nurturing customer loyalty, businesses can create a pool of repeat buyers who keep coming back and drive sustainable growth and profitability for your […]
The Ultimate Guide to Facebook Marketing for 2023: Driving Brand Awareness and Boosting Online Sales — JXT Group
In the fast-paced digital landscape we experience now in 2023, Facebook remains a powerhouse for businesses seeking to enhance brand awareness and drive online sales. With nearly 3 billion active users worldwide, this social media platform provides an unparalleled opportunity to reach a vast audience. However, in this competitive space, a savvy and well-informed approach […]
HOW TO: Exclude Branded Traffic from Performance Max — JXT Group
1️⃣ Account Level Negative Keywords Introduced by Google as a way to exclude keywords from all campaigns. I would not recommend this approach as you would block from ALL campaigns, including Brand Search, Shopping, etc. Not recommended ❌ 2️⃣ Brand Exclusions If you choose to exclude Brand keywords, I recommend using the new Brand Exclusions […]
The Secrets to Making Your YouTube Video Titles So Compelling That People Will Eagerly Click and Watch — JXT Group
On YouTube today, crafting an attention-grabbing title is crucial for attracting viewers and increasing the chances of your video going viral. A well-crafted title can pique curiosity, engage the audience, and entice them to click and watch. To help creators succeed in this endeavor, we have compiled a list of valuable tips and examples on […]