How seasoned advertisers can protect margin while fueling growth As a business with a solid Google Ads track record, you’ve likely noticed a recent frustrating trend: rising CPCs, more competition, and increasingly volatile performance—even in campaigns that used to deliver reliably. An analysis of over 17,000 advertising campaigns revealed that the average cost per click […]

JXT Group

06.05.2025

How to Leverage Mother’s Day for Brand Loyalty and Long-Term Success — JXT Group

Everyone’s running a sale. Few are building a brand. Mother’s Day frequently gives e-commerce brands a powerful revenue spike—but the most successful brands know that immediate revenue is just the beginning. The real opportunity lies in creating emotional resonance, deepening customer loyalty, and transforming seasonal buyers into long-term advocates. In a crowded market, it’s not […]

JXT Group

07.05.2025

AI Max: Introducing the New Kid on the Search Block — JXT Group

Another day, another feather in the cap for Google Ads automation. Previously called Search Max in beta, AI Max was recently announced. I was fortunate enough to be part of a limited group of marketers to see this new feature ahead of the public. While there’s still a long way to go before it becomes […]

JXT Group

08.05.2025

Red, White & Trending: How to Craft Memorial Day Content That Actually Captivates in 2025 — JXT Group

Memorial Day promises to be a high-conversion weekend wrapped up in a patriotic pause. For online brands, it’s one of the most powerful opportunities to recapture attention, deepen affinity, and drive action—but only if your content earns the scroll. In 2025, recycled sales banners and “BBQ-ready deals” won’t cut it. Today’s consumers are not only […]

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Scaling Without Waste: Smarter Google Ads Budget Allocation in 2025 — JXT Group

How to Leverage Mother’s Day for Brand Loyalty and Long-Term Success — JXT Group

AI Max: Introducing the New Kid on the Search Block — JXT Group

Red, White & Trending: How to Craft Memorial Day Content That Actually Captivates in 2025 — JXT Group

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