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A gift for you – The secret of great branding ebook – Karen Post, The Branding Diva
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals and game plan. Great brands DO NOT simply “happen” after you come up with a cool name for your company. I
An open letter to Verizon and Frontier Communications leadership – Karen Post, The Branding Diva
Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do really care about your respected brand. I see evidence of this daily in the investments you make in your communications and marketing,
Maria Sharapova’s brand loses some love – Karen Post, The Branding Diva
Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net they are on. CNN's Paula Newton invited me on the international network to weigh in on why some are bailing
6 simple ways to scale your brand and touch the world – Karen Post, The Branding Diva
The marketplace for every business leader has never been more exciting and full of opportunities. Economies no longer have borders that limit business territories or profitable relationships. Technology enables real time communications and 24/7 commerce to every corner of the globe. And what was once an unlikely buyer in another continent can be your next
Empowered employees decide if a brand blooms or withers – Karen Post, The Branding Diva
A couple of Fridays ago it was my birthday. 29 and counting I’m sure. I swung by Trader Joes to pick up some flowers. Having fresh flowers is not unusual in my home, but on this particular trip the quantity was larger. I grabbed 4 or 5 bunches as I had out of town guests coming
Why the Stars Didn’t Align for Donald Trump’s RNC – Karen Post, The Branding Diva
This week Adam Howard from NBC News invited me to weigh in on the issue of celebrities and political conventions. Adam writes: As recently as July 5th, presumptive Republican nominee Donald Trump had been touting a uniquely star-studded Republican National Convention in
A simple act can change your destiny – Karen Post, The Branding Diva
READ. It’s no surprise readers are leaders and leaders tend to make more money than followers. But did you know that reading just six minutes a day could reduce your stress levels by 68%? It’s a fact that’s been reported in a study by the University of Sussex in the UK. If that’s not enough to
My last email for a while – Karen Post, The Branding Diva
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox could talk, I’m pretty confident it would thank me. I want you to be even more productive and less distracted. When you
Fear & Insecurity – deadly poisons in success and great brands – Karen Post, The Branding Diva
This past week I had the pleasure of working with a client from Australia. A team of 5 from their key leadership traveled over 33 hours to come to US for brand counseling from my hospitality-niched company, Restaurant Branding Roadmap. Their goals were to learn, be inspired, and add to their