Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net they are on. CNN's Paula Newton invited me on the international network to weigh in on why some are bailing

Karen Post, The Branding Diva

29.11.2022

My last email for a while – Karen Post, The Branding Diva

I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox could talk, I’m pretty confident it would thank me. I want you to be even more productive and less distracted. When you

Karen Post, The Branding Diva

29.11.2022

A gift for you – The secret of great branding ebook – Karen Post, The Branding Diva

Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals and game plan. Great brands DO NOT simply “happen” after you come up with a cool name for your company. I

Karen Post, The Branding Diva

29.11.2022

An open letter to Verizon and Frontier Communications leadership – Karen Post, The Branding Diva

Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do really care about your respected brand. I see evidence of this daily in the investments you make in your communications and marketing,

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Karen Post, The Branding Diva

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Maria Sharapova’s brand loses some love – Karen Post, The Branding Diva

My last email for a while – Karen Post, The Branding Diva

A gift for you – The secret of great branding ebook – Karen Post, The Branding Diva

An open letter to Verizon and Frontier Communications leadership – Karen Post, The Branding Diva

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Karen Post, The Branding Diva