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Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes - Marketing
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The Stanley Cup Phenomenon - Big Brand Genius
Ever wondered why a simple cup can command a $50 price tag? As a brand builder, this case study offers invaluable lessons. From leveraging the bandwagon effect and social proof to tapping into niche markets and harnessing the scarcity effect, there's much to learn and apply.
The Stanley Cup Phenomenon - Big Brand Genius
Ever wondered why a simple cup can command a $50 price tag? As a brand builder, this case study offers invaluable lessons. From leveraging the bandwagon effect and social proof to tapping into niche markets and harnessing the scarcity effect, there's much to learn and apply.
Leading Change in a Hyper-Connected World with Caleb Gardner - Kaye Putnam | Psychology Driven Brand Strategist
Join Caleb Gardner, a seasoned change leader and innovation strategist, on the Brand Gravity Show. Explore his impactful journey from leading digital strategy for OFA to co-founding 18 Coffees, helping mission-driven businesses shape the future.
Unleashing Conscious Capitalism with Dave Valentine - Kaye Putnam | Psychology Driven Brand Strategist
Are you weary of outdated capitalist practices and eager to transform your perception of business? Join us in this episode of the Brand Gravity Show, where we explore the captivating world of Conscious Capitalism — a philosophy that defies convention and fosters a holistic, compassionate approach to entrepreneurship.
ChatGPT: The AI Revolution in Branding You Need to Know About - Entrepreneurs
Are you looking to supercharge your branding game with a little help from AI? Well, you’re in luck because today, we’re diving deep into how ChatGPT, the language model developed by OpenAI, can be your secret weapon in creating exceptional brand assets.