Ever wondered why a simple cup can command a $50 price tag? As a brand builder, this case study offers invaluable lessons. From leveraging the bandwagon effect and social proof to tapping into niche markets and harnessing the scarcity effect, there's much to learn and apply.

Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes

25.01.2024

The Stanley Cup Phenomenon - Big Brand Genius

Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes

25.01.2024

Magnetize with a Quiz - Visibility

I'll take you behind the scenes, showing you the quiz's structure, its impressive conversion rates, and how it consistently delivers exceptional value.

Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes

25.01.2024

Mastering Virality on Social Media - Podcast

Kane, an expert in the field and author of the books 'One Million Followers' and 'Hook Point', shares insights into the importance of storytelling on social media platforms.

home›Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes

Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes

Marketing

The Stanley Cup Phenomenon - Big Brand Genius

The Stanley Cup Phenomenon - Big Brand Genius

Magnetize with a Quiz - Visibility

Mastering Virality on Social Media - Podcast

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Kaye Putnam | Psychology-driven Brand Strategist, Brand Archetypes