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Koozai | Award Winning Digital Marketing Agency Blog - Marketing
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How to Avoid Digital Content Becoming Vanilla in the Age of AI | Koozai
With the rise of AI-generated content, the digital landscape risks being flooded with material that feels generic, repetitive, and impersonal. While AI is powerful for efficiency and scale, relying on it alone could create a “vanilla web”…bland, predictable, and lacking the spark of originality that audiences crave. So how do businesses harness AI without losing […]
Instagram SEO Tips: How to Optimise Your Content | Koozai
Instagram isn’t just a place to share photos anymore. Users type queries into the Instagram search bar to find businesses, creators, and content. Posts can also appear in Google search results. That means if you’re not thinking about Instagram SEO, you’re missing out on visibility. The good news is, you don’t need advanced tactics to […]
Why You Should Be Tracking AI Traffic and What It Means for SEO | Koozai
AI is changing the way people search, and the impact on website traffic is becoming impossible to ignore. We’re seeing more visitors arrive from AI-driven sources like ChatGPT and Perplexity, often spending more time exploring content than traditional searchers. For businesses, this isn’t just curiosity. It’s an opportunity to engage users early in their research […]
How AI Will Affect Client Services in Digital Marketing | Koozai
Artificial Intelligence has already reshaped how we deliver campaigns, analyse performance, and personalise user experiences. But while much of the focus has been on tools and outputs, one of the most significant shifts will be in client services and the way agencies and consultants communicate, collaborate, and build relationships with clients. Faster Insights, Smarter Conversations […]
AI Mode One Week On: Thoughts from the Team | Koozai
Last week, I wrote a blog about the launch of Google’s new AI search feature in the UK. If you missed it, you can read it here. Since then, we’ve had a week of testing, talking, and trying to work out what it all means for businesses like ours and our clients. AI Mode now […]
SEO After a Site Redesign: Don’t Let Rankings Slip | Koozai
Your site looks better. But your rankings don’t. A site redesign can improve how your brand looks and works. But if SEO isn’t part of the plan, the launch can lead to a sudden drop in traffic or visibility. It’s a common story. The design improves, but performance takes a hit. The good news? Most […]
Top Pages to Protect During a Migration | Koozai
Not all pages are created equal. Some carry your traffic, authority and leads. When you move your website, it’s easy to focus on structure, design or speed. But behind the scenes, certain pages are doing the hard work for your SEO and conversions. If those pages are lost or poorly handled, the damage can be […]
Koozai Featured Among Top Digital Marketing Agencies in the UK | Koozai
When you’re choosing a digital marketing partner, you want to know you’re in safe hands – with a team that’s proven, trusted, and recognised for delivering real results. That’s why we’re proud to share that Koozai has been consistently featured across more than 20 independent rankings and industry-recognised lists as one of the top digital […]
What Google’s AI Mode Means for Paid Search | Koozai
Google is making a significant move towards AI-driven search with the expansion of ads in its new AI Mode. For advertisers, this represents a fundamental shift in how paid search works. With over 100 million users already engaging with AI Mode, Google is now briefing brands and agencies on how ads will function in this […]
5 Signs Your SEO Migration Has Gone Wrong | Koozai
If you’ve launched a new site and traffic’s not where it should be, here’s what to check. Moving a website is a big task. It’s easy to miss things that affect how your site shows up in search results. Some drop in traffic is common at first. But if it doesn’t settle, something is likely […]
Website Migration and New Site Guide | Koozai
Redesigning and restructuring a website can be a great way to freshen up your brand and help increase user conversions. This isn’t without risk though. From domain names to redirects, title tags to content, there is a multitude of things that can go wrong and damage a site, ending in lost traffic and decreased conversions. […]
Google launches new AI search feature in the UK: What it means for your business | Koozai
AI is everywhere now. You can hardly escape it. Google’s new AI search feature, called AI Mode, has just launched in the UK and it’s set to change how people search online. What is Google AI Mode? Google’s new AI Mode offers a different way to search online. Instead of a traditional list of website […]
What is the difference between Conversion (Many-per-Click), Conversion (1-Per-Click) and Data-Driven Conversions? | Koozai
Learn the difference between Conversion Many Per Click (CMP) and Conversion 1 Per Click (C1P) in PPC and how to use them to maximize your ROI. Get expert advice from Koozai's PPC experts.
How to Find a Good SEO Agency | Koozai
TL;DR To choose the right SEO agency, start by defining clear goals and setting a realistic budget. Look for experienced, transparent providers with proven results and avoid anyone promising “guaranteed rankings.” Ask the right questions, review case studies, and focus on long-term value, not just cost. Hiring an SEO agency is a pivotal decision for any […]
The Power of Reactive PR & Content: Drive More Traffic & Media Coverage | Koozai
In this insightful session, we explore why reactive PR and content should be at the heart of your digital marketing strategy. From spotting news hooks to amplifying your brand story, the video covers: How reactive PR can dramatically boost visibility and media coverage Real examples of content that earned high-authority links The importance of agility […]
Guide to Mastering SEO for Google’s AI Overview | Koozai
Overview of AI in Search Artificial Intelligence (AI) has been a game-changer for many industries, and search engines are no exception. AI, particularly through technologies like machine learning (ML) and large language models (LLMs), has changed how search engines work and how we interact with them. Traditional search engines relied on algorithms that ranked web […]
Why SEO Should Be Involved at Start of a Migration | Koozai
In this insightful session, we explore why SEO should be a core part of any website migration project from the very beginning. From planning and redirects to stakeholder buy-in and post-launch recovery, the video covers: The main types of website migrations (domain, HTTPS, redesign, content) Common issues caused by excluding SEO early How to avoid traffic […]
How To Get Your Construction Business Found by AI | Koozai
Is Your Construction Business Invisible to AI Search? If your construction marketing strategy is still built around traditional SEO rankings alone, you might already be losing ground where it matters most. With the rapid adoption of AI-powered answer engines like ChatGPT, Google Gemini, Perplexity, and Google AI Overviews, potential clients are getting direct answers to […]
Best Web Development Agencies in the UK 2025 | Koozai
Finding the right web development partner in the UK can be tricky. Whether you’re at the start of your digital journey or comparing options for your next big website project, you’re in the right place. This guide takes a closer look at the best web page development companies, ecommerce development agencies, and SEO web development […]
Best Communications Agencies in the UK 2025 | Koozai
Whether you’re launching a digital-first campaign, managing a brand crisis, or amplifying your presence in a niche market, selecting the right communications agency can make all the difference. To help you navigate your options, we’ve compiled a ranked list of the top communications agencies in the UK for 2025, covering specialisms like digital marketing, corporate […]