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Koozai | Award Winning Digital Marketing Agency Blog - Marketing
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The Rise of “Click-to-Book” Travel Content | Koozai
From Inspiration to Transaction At one time, travel content was all about sparking wanderlust. Beautiful photos, evocative stories, aspirational itineraries. Today, it’s morphing into something more direct and much more competitive. Increasingly, content is not just inspiration. It’s turning into a funnel to book. Social posts, Reels, editorial features; these are becoming direct touchpoints for […]
How to Win When AI is Planning the Trip | Koozai
The New Travel Search If your job is to get bookings for a UK travel or hospitality brand, we need to talk about AI. The way people plan holidays has changed forever. It is no longer just about Google’s ten blue links and hasn’t been for quite some time. A customer might search on TikTok, Instagram […]
AI Agents Are Changing How Ads Work | Koozai
Here’s What We Think You Need to Know When an ad appears online today, you can no longer assume a human is looking at it. A growing number of “users” are actually AI-driven agents: digital assistants, booking bots, and multimodal models that search, filter, and decide on behalf of people. And that changes everything about […]
11 of the Most Common Mistakes That (Nearly) Guarantee a PR Flop - and What to Do Instead | Koozai
Over the course of my career to date I’ve seen a lot of the good, the bad, and the ugly when it comes to PR: the campaigns that soar and the ones that fall flat on their face. The truth is, most flops don’t happen because an idea was “bad,” (although many still do) they […]
What Google’s Latest Update Means for Your SEO and Content Strategy | Koozai
Google’s latest algorithm update has caused widespread volatility across search results, with industry data showing that more than 66% of websites have seen visibility losses since it began rolling out. Some reports suggest that around 77% of monitored sites have experienced some form of decline. The update, which targets spam and manipulative content practices, strengthens […]
Silence Is the New PR: Five Moments When Not Speaking Gives Your Brand More Power | Koozai
Over the last 15 years of my career to date in PR, one thing I’ve discovered is that many brands underestimate the value of restraint. There are plenty of things that make campaigns succeed – the story, media relationships, timing, to name a few. But one factor that is often overlooked but that quietly makes […]
Search Everywhere: How Hospitality & Travel Brands Can Win in AI-Driven Search | Koozai
The New Rules of Visibility Search has always been at the heart of hospitality marketing. Guests use it to plan holidays, book hotels, and check reviews. But the rules of visibility have changed. For years, the task was simple. Rank high on Google. Get onto page one and you stood a chance. That focus is […]
The Google &num=100 Change: What It Means for Marketers | Koozai
In September 2025, Google quietly made a change that has caused significant disruption in the SEO world. The familiar &num=100 parameter, which allowed users to view up to 100 results on a single page, no longer functions as expected. Instead of delivering a full 100 results, Google now defaults back to showing 10 results per […]
HubSpot CMS vs WordPress | Koozai
Which CMS Should You Choose? Your website is often your organisation’s most valuable digital asset. It’s where you attract, inform, and convert customers, and it typically serves as the hub for broader marketing activities. Choosing the right Content Management System (CMS) is therefore one of the most important strategic technology decisions you’ll make.Two names dominate […]
Instagram SEO Tips: How to Optimise Your Content | Koozai
Instagram isn’t just a place to share photos anymore. Users type queries into the Instagram search bar to find businesses, creators, and content. Posts can also appear in Google search results. That means if you’re not thinking about Instagram SEO, you’re missing out on visibility. The good news is, you don’t need advanced tactics to […]
How to Avoid Digital Content Becoming Vanilla in the Age of AI | Koozai
With the rise of AI-generated content, the digital landscape risks being flooded with material that feels generic, repetitive, and impersonal. While AI is powerful for efficiency and scale, relying on it alone could create a “vanilla web”…bland, predictable, and lacking the spark of originality that audiences crave. So how do businesses harness AI without losing […]
How AI Will Affect Client Services in Digital Marketing | Koozai
Artificial Intelligence has already reshaped how we deliver campaigns, analyse performance, and personalise user experiences. But while much of the focus has been on tools and outputs, one of the most significant shifts will be in client services and the way agencies and consultants communicate, collaborate, and build relationships with clients. Faster Insights, Smarter Conversations […]
Why You Should Be Tracking AI Traffic and What It Means for SEO | Koozai
AI is changing the way people search, and the impact on website traffic is becoming impossible to ignore. We’re seeing more visitors arrive from AI-driven sources like ChatGPT and Perplexity, often spending more time exploring content than traditional searchers. For businesses, this isn’t just curiosity. It’s an opportunity to engage users early in their research […]
AI Mode One Week On: Thoughts from the Team | Koozai
Last week, I wrote a blog about the launch of Google’s new AI search feature in the UK. If you missed it, you can read it here. Since then, we’ve had a week of testing, talking, and trying to work out what it all means for businesses like ours and our clients. AI Mode now […]
What Google’s AI Mode Means for Paid Search | Koozai
Google is making a significant move towards AI-driven search with the expansion of ads in its new AI Mode. For advertisers, this represents a fundamental shift in how paid search works. With over 100 million users already engaging with AI Mode, Google is now briefing brands and agencies on how ads will function in this […]
Koozai Featured Among Top Digital Marketing Agencies in the UK | Koozai
When you’re choosing a digital marketing partner, you want to know you’re in safe hands – with a team that’s proven, trusted, and recognised for delivering real results. That’s why we’re proud to share that Koozai has been consistently featured across more than 20 independent rankings and industry-recognised lists as one of the top digital […]
SEO After a Site Redesign: Don’t Let Rankings Slip | Koozai
Your site looks better. But your rankings don’t. A site redesign can improve how your brand looks and works. But if SEO isn’t part of the plan, the launch can lead to a sudden drop in traffic or visibility. It’s a common story. The design improves, but performance takes a hit. The good news? Most […]
Top Pages to Protect During a Migration | Koozai
Not all pages are created equal. Some carry your traffic, authority and leads. When you move your website, it’s easy to focus on structure, design or speed. But behind the scenes, certain pages are doing the hard work for your SEO and conversions. If those pages are lost or poorly handled, the damage can be […]
5 Signs Your SEO Migration Has Gone Wrong | Koozai
If you’ve launched a new site and traffic’s not where it should be, here’s what to check. Moving a website is a big task. It’s easy to miss things that affect how your site shows up in search results. Some drop in traffic is common at first. But if it doesn’t settle, something is likely […]
Website Migration and New Site Guide | Koozai
Redesigning and restructuring a website can be a great way to freshen up your brand and help increase user conversions. This isn’t without risk though. From domain names to redirects, title tags to content, there is a multitude of things that can go wrong and damage a site, ending in lost traffic and decreased conversions. […]
Google launches new AI search feature in the UK: What it means for your business | Koozai
AI is everywhere now. You can hardly escape it. Google’s new AI search feature, called AI Mode, has just launched in the UK and it’s set to change how people search online. What is Google AI Mode? Google’s new AI Mode offers a different way to search online. Instead of a traditional list of website […]
What is the difference between Conversion (Many-per-Click), Conversion (1-Per-Click) and Data-Driven Conversions? | Koozai
Learn the difference between Conversion Many Per Click (CMP) and Conversion 1 Per Click (C1P) in PPC and how to use them to maximize your ROI. Get expert advice from Koozai's PPC experts.
How to Find a Good SEO Agency | Koozai
TL;DR To choose the right SEO agency, start by defining clear goals and setting a realistic budget. Look for experienced, transparent providers with proven results and avoid anyone promising “guaranteed rankings.” Ask the right questions, review case studies, and focus on long-term value, not just cost. Hiring an SEO agency is a pivotal decision for any […]
The Power of Reactive PR & Content: Drive More Traffic & Media Coverage | Koozai
In this insightful session, we explore why reactive PR and content should be at the heart of your digital marketing strategy. From spotting news hooks to amplifying your brand story, the video covers: How reactive PR can dramatically boost visibility and media coverage Real examples of content that earned high-authority links The importance of agility […]
Guide to Mastering SEO for Google’s AI Overview | Koozai
Overview of AI in Search Artificial Intelligence (AI) has been a game-changer for many industries, and search engines are no exception. AI, particularly through technologies like machine learning (ML) and large language models (LLMs), has changed how search engines work and how we interact with them. Traditional search engines relied on algorithms that ranked web […]
Why SEO Should Be Involved at Start of a Migration | Koozai
In this insightful session, we explore why SEO should be a core part of any website migration project from the very beginning. From planning and redirects to stakeholder buy-in and post-launch recovery, the video covers: The main types of website migrations (domain, HTTPS, redesign, content) Common issues caused by excluding SEO early How to avoid traffic […]