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Koozai | Award Winning Digital Marketing Agency Blog - Marketing
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Why Rank Tracking is Losing its Place in SEO Strategy | Koozai
Rank tracking has been a standard metric in SEO for years, but as search engines and user behaviour change, it’s worth questioning whether it still holds the same value. Should rank tracking remain a focus, or is it time to rethink what success looks like in SEO? The Current State of Rank Tracking Rank tracking […]
11 Simple Ways to Measure the Results of Your PR Efforts in 2025 | Koozai
Measuring the impact of your public relations (PR) efforts is essential in 2025. With brands investing heavily in PR to build awareness, credibility, and authority, knowing what’s working and what isn’t ensures that time and resources are spent effectively. The good news is that there are many ways to measure PR success today, from traditional […]
The King's Speech: Opportunities in Construction and the Role of Digital Marketing | Koozai
The recent King’s Speech has unveiled ambitious plans for economic growth and job creation by the new, Labour government, presenting significant opportunities for the construction industry. The government’s commitment to “build more housing and infrastructure” through 35 forthcoming bills could mark the most substantial boost to the sector in generations. As a digital agency that […]
Google Discontinues Continuous Scroll: Reverts to Pagination | Koozai
Discover how Google's discontinuation of continuous scroll and the return to classic pagination in search results impacts your SEO strategies in the construction and building materials sectors. Learn practical steps to maintain visibility and drive traffic to your site.
8 Effective Digital Marketing Strategies for Construction Companies | Koozai
Construction has historically been slower than other industries to adopt new digital marketing strategies, with many contractors and businesses having relied heavily on traditional relationships and networking to win new business in the past. However, this is starting to change. An increasing number of construction marketing professionals are recognising the power of digital marketing and […]
How Can a Press Release Benefit Your Brand and SEO? | Koozai
When done right, press releases offer a fantastic opportunity to promote your business and boost link building efforts. In this blog post, we’ll explore how you can maximise your PR and SEO through press releases. Traditionally, press releases have always been about sharing a news story with the wider world. You’d send them off to […]