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Koozai | Award Winning Digital Marketing Agency Blog - Marketing
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Essential Metrics and Insights to Watch for After a Website Migration | Koozai
Just launched a new site? Discover the key SEO metrics to monitor after a website migration, from traffic drops and redirect errors to crawl issues and Core Web Vitals so you can catch problems early and bounce back stronger.
Digital Marketing News Update – April 2025 | Koozai
Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google, fascinating insights from new studies on AI and paid advertising, and important shifts in […]
Mastering the Messy Middle: Your Checklist for Success | Koozai
Master the 'messy middle' of the buyer's journey with our comprehensive checklist infographic and guide. Learn 8 essential strategies to convert more prospects by optimising exploration and evaluation phases in the purchase decision process.
Search Trends Report - April 2025 Update | Koozai
Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns and strategies, for 20 years. This snapshot report will be the first in a […]
We've Been Shortlisted at the UK Digital Excellence Awards 2025! | Koozai
It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence Awards 2025! It’s a huge achievement, and we couldn’t be prouder of our talented […]
11 Simple Ways to Measure the Results of Your PR Efforts in 2025 | Koozai
Measuring the impact of your public relations (PR) efforts is essential in 2025. With brands investing heavily in PR to build awareness, credibility, and authority, knowing what’s working and what isn’t ensures that time and resources are spent effectively. The good news is that there are many ways to measure PR success today, from traditional […]
Why Rank Tracking is Losing its Place in SEO Strategy | Koozai
Rank tracking has been a standard metric in SEO for years, but as search engines and user behaviour change, it’s worth questioning whether it still holds the same value. Should rank tracking remain a focus, or is it time to rethink what success looks like in SEO? The Current State of Rank Tracking Rank tracking […]
The King's Speech: Opportunities in Construction and the Role of Digital Marketing | Koozai
The recent King’s Speech has unveiled ambitious plans for economic growth and job creation by the new, Labour government, presenting significant opportunities for the construction industry. The government’s commitment to “build more housing and infrastructure” through 35 forthcoming bills could mark the most substantial boost to the sector in generations. As a digital agency that […]
Google Discontinues Continuous Scroll: Reverts to Pagination | Koozai
Discover how Google's discontinuation of continuous scroll and the return to classic pagination in search results impacts your SEO strategies in the construction and building materials sectors. Learn practical steps to maintain visibility and drive traffic to your site.
8 Effective Digital Marketing Strategies for Construction Companies | Koozai
Construction has historically been slower than other industries to adopt new digital marketing strategies, with many contractors and businesses having relied heavily on traditional relationships and networking to win new business in the past. However, this is starting to change. An increasing number of construction marketing professionals are recognising the power of digital marketing and […]