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Koozai | Award Winning Digital Marketing Agency Blog - Marketing
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17 Best Digital PR Agencies in the UK 2025 | Koozai
If you’ve noticed your brand not showing up as much in AI-generated results or you’re wondering how your competitors are always getting coverage in national media and top-tier websites, you’re not alone. With the rise of AI search tools and AI-generated content responses, being visible and memorable online has become more about brand signals, mentions […]
Best Paid Media Agencies in UK 2025 | Koozai
Who Are the Top PPC Agencies in 2025 Looking for the best PPC agency to help you skyrocket your business growth? Whether you’re scaling your eCommerce store, driving B2B leads, or promoting a SaaS platform, finding the right partner is essential. With millions of results on Google for “PPC agency UK,” it’s no surprise many […]
Best Content Marketing Agencies in the UK | Koozai
Top 20 Content Marketing Agencies in the UK (2025) Looking for the best content marketing agencies in the UK? Here’s a curated list of the top content agencies trusted by startups, B2B brands, B2C businesses and global enterprises. We’ve ranked each based on specialties, client outcomes, and market reputation. 1. Koozai – Award-Winning SEO & […]
Digital Marketing News Update [AI Edition] – May 2025 | Koozai
Welcome to our May 2025 edition of Koozai’s Digital Marketing News Update and this month, we’re diving deep into the impact of AI on digital marketing. With Google having recently confirmed it is expanding the depth of AI Overviews (its generative AI search responses) across the US (with a global rollout shortly to follow) the […]
Penetrating the ‘Messy Middle’: 10 Strategies for Better Influencing Consumers at Multiple Touch Points in 2025 | Koozai
In 2025, the way in which marketers are understanding the traditional marketing funnel is changing. In days gone by, marketers would rely on (a rather idealistic) idea that consumers always neatly funnel themselves through stages of a ‘purchase journey’ (e.g., awareness, consideration, decision). However, customer journeys are far from predictable. Consumers hop between platforms, interact […]
Why do Some Clients Have Better Success With an Agency Over Another? | Koozai
Find out from the Koozai Digital Marketing experts why some clients have better digital success than others. What are their secrets? Here Koozai talks about the tips and tricks that can help you improve your on-line results.
Essential Metrics and Insights to Watch for After a Website Migration | Koozai
Just launched a new site? Discover the key SEO metrics to monitor after a website migration, from traffic drops and redirect errors to crawl issues and Core Web Vitals so you can catch problems early and bounce back stronger.
Digital Marketing News Update – April 2025 | Koozai
Welcome to the April 2025 edition of Koozai’s Digital Marketing Newsletter – your go-to roundup of the biggest stories, trends, and expert advice across Digital Marketing, SEO, PPC, Content and Digital PR. This month, we bring you major updates from Google, fascinating insights from new studies on AI and paid advertising, and important shifts in […]
Mastering the Messy Middle: Your Checklist for Success | Koozai
Master the 'messy middle' of the buyer's journey with our comprehensive checklist infographic and guide. Learn 8 essential strategies to convert more prospects by optimising exploration and evaluation phases in the purchase decision process.
Search Trends Report - April 2025 Update | Koozai
Here at Koozai, we’re specialists in all things search marketing. From SEO and content marketing, through to PPC, digital PR and analytics, we’ve specialised in analysing and forecasting search data, keywords and trends, as well as delivering award-winning digital marketing campaigns and strategies, for 20 years. This snapshot report will be the first in a […]
We've Been Shortlisted at the UK Digital Excellence Awards 2025! | Koozai
It’s Friday afternoon and we’ve got some exciting news to share! We are delighted to announce that Koozai has been named as a Finalist for the ‘Stand Out Small Integrated Digital Agency of the Year’ accolade at the UK Digital Excellence Awards 2025! It’s a huge achievement, and we couldn’t be prouder of our talented […]
Why Rank Tracking is Losing its Place in SEO Strategy | Koozai
Rank tracking has been a standard metric in SEO for years, but as search engines and user behaviour change, it’s worth questioning whether it still holds the same value. Should rank tracking remain a focus, or is it time to rethink what success looks like in SEO? The Current State of Rank Tracking Rank tracking […]
11 Simple Ways to Measure the Results of Your PR Efforts in 2025 | Koozai
Measuring the impact of your public relations (PR) efforts is essential in 2025. With brands investing heavily in PR to build awareness, credibility, and authority, knowing what’s working and what isn’t ensures that time and resources are spent effectively. The good news is that there are many ways to measure PR success today, from traditional […]