Over the course of my career to date I’ve seen a lot of the good, the bad, and the ugly when it comes to PR: the campaigns that soar and the ones that fall flat on their face. The truth is, most flops don’t happen because an idea was “bad,” (although many still do) they […]

Koozai | Award Winning Digital Marketing Agency Blog

07.10.2025

The Rise of “Click-to-Book” Travel Content | Koozai

From Inspiration to Transaction At one time, travel content was all about sparking wanderlust. Beautiful photos, evocative stories, aspirational itineraries. Today, it’s morphing into something more direct and much more competitive. Increasingly, content is not just inspiration. It’s turning into a funnel to book. Social posts, Reels, editorial features; these are becoming direct touchpoints for […]

Koozai | Award Winning Digital Marketing Agency Blog

07.10.2025

How to Win When AI is Planning the Trip | Koozai

The New Travel Search If your job is to get bookings for a UK travel or hospitality brand, we need to talk about AI. The way people plan holidays has changed forever. It is no longer just about Google’s ten blue links and hasn’t been for quite some time. A customer might search on TikTok, Instagram […]

Koozai | Award Winning Digital Marketing Agency Blog

07.10.2025

AI Agents Are Changing How Ads Work | Koozai

Here’s What We Think You Need to Know When an ad appears online today, you can no longer assume a human is looking at it. A growing number of “users” are actually AI-driven agents: digital assistants, booking bots, and multimodal models that search, filter, and decide on behalf of people. And that changes everything about […]

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Koozai | Award Winning Digital Marketing Agency Blog

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11 of the Most Common Mistakes That (Nearly) Guarantee a PR Flop - and What to Do Instead | Koozai

The Rise of “Click-to-Book” Travel Content | Koozai

How to Win When AI is Planning the Trip | Koozai

AI Agents Are Changing How Ads Work | Koozai

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Koozai | Award Winning Digital Marketing Agency Blog