Because the effectiveness of data-driven decisions depends on the quality of the underlying data (unified buyer profiles), a perfect score in this category is extremely significant. When your buyer profiles are backed by the best identity resolution available, it becomes much easier to discover and explore hierarchical structures with global, domestic and subsidiary ultimates. Identity Resolution is at the heart of every successful B2B GTM strategy.

Leadspace Blog

14.06.2024

10 Benefits to Mapping Hierarchies Across Your Buyer Data | Leadspace

If you’re part of a sales or marketing team, then you’re used to leveraging numerous systems full of…

Leadspace Blog

03.07.2024

10 Signs Your Buyer Data is Causing Problems for Sales & Marketing | Leadspace

Time kills all deals – when you’re finding that your reps are assigned the wrong lead, time and effort is wasted to various degrees as they pursue the wrong lead until the mistake has been realized. Additionally, switching reps part way through outreach can cause confusion, miscommunication and poor reporting for that lead’s sales cycle. Furthermore, marketing can’t get credit for a lead until they successfully route the lead.

Leadspace Blog

23.07.2024

10 Ways You’re Losing with Static Data | Leadspace

Without dynamic updating, static datasets might contain redundant information, leading to inefficiencies in storage. Keeping multiple versions of static data can increase storage costs and complexity. Duplicate records can cause complications internally and lead to a higher cost of storing less operationalizable data.

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Leadspace MAPs: Identity Resolution for Companies & Hierarchies | Leadspace

10 Benefits to Mapping Hierarchies Across Your Buyer Data | Leadspace

10 Signs Your Buyer Data is Causing Problems for Sales & Marketing | Leadspace

10 Ways You’re Losing with Static Data | Leadspace

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