Best Hotel KPIs in 2025: Beyond RevPAR - Why TRevPAR and GOPPAR Tell the Real Story - Mapping Megan
When you hear how hotels measure their success, chances are you’ve come across the term RevPAR which stands for “Revenue Per Available Room.” It’s long been the industry’s go-to scorecard, tracking how much money a hotel makes from its rooms. In 2025, rooms are only part of the story. Think about it, guests aren’t just booking beds, rather they’re dining at hotel restaurants, sipping cocktails at the bar, checking into the spa, and possibly even hosting events in a ballroom. All of that spending matters, and that’s where two newer metrics step in. These are TRevPAR (Total Revenue Per Available Room) and GOPPAR (Gross Operating Profit Per Available Room). These give a fuller, more realistic picture of how a hotel is performing and not simply how many rooms are sold, but how well the whole property is thriving and turning revenue into actual profit.
