Here’s my cartoon recap from the Cannes Lions International Festival of Creativity this week. System1 invited me to sketch a daily cartoon based on what I observed, walking around with my sketchpad for the week. This one is about the transition back to regular work at the end. Even if you haven’t been to this

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

02.07.2024

Chief Buzzword Officer cartoon- Marketoonist | Tom Fishburne

One of the most entertaining parts of going to the Cannes Advertising festival for the first time recently was eavesdropping on so much marketing chatter in one place. It was surreal to walk the cobblestone streets past cafe tables and hear, not French, but snippets of conversation with language like “brand salience” and “mental availability.”

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

09.07.2024

Idea Killers cartoon - Marketoonist | Tom Fishburne

Labeling an idea polarizing can be the quickest way to kill an idea. Businesses usually avoid ideas that are polarizing, whether new products or campaigns. It’s always easier to launch the next flavor of vanilla. But there’s power in polarization. By trying to appeal to everyone, you won’t necessarily appeal to anyone in particular. In

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

23.07.2024

Brand Storytelling, Showmanship, and Salesmanship cartoon- Marketoonist | Tom Fishburne

Brand storytelling is one of the most wildly overused (and least understood) buzzwords of marketing. It’s often casually used without discretion to describe just about any type of marketing communication. Years ago, I visited the Portland studio of Character, which helped pioneer storytelling as a framework for brands, and chatted with Jim Hardison and

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

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Return from Cannes Lions ’24: Creativity - Marketoonist | Tom Fishburne

Chief Buzzword Officer cartoon- Marketoonist | Tom Fishburne

Idea Killers cartoon - Marketoonist | Tom Fishburne

Brand Storytelling, Showmanship, and Salesmanship cartoon- Marketoonist | Tom Fishburne

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing