In 2012, I drew a cartoon of a shopper emptying her purse at checkout, saying “wait, I may have a card showing my loyalty to whatever store this is.” The loyalty program arms race has only accelerated since then — partly driven by brands trying to collect more first-party data. The checkout ask for an

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

11.03.2025

The Creative Review cartoon - Marketoonist | Tom Fishburne

In 2006, I drew one of my most popular cartoons: “The 8 Types of Bad Creative Critics.” It featured common archetypes like “The Blender”, “The Waffler” and “The Crammer.” It seemed to strike a chord because many of us have been in bad creative reviews, on either side of the client/agency table. One agency even

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

18.03.2025

Navigating Uncertainty cartoon - Marketoonist | Tom Fishburne

Almost exactly five years ago, in early March 2020, I drew a cartoon that captured some of how I felt in that moment of uncertainty. It showed a group of of people in a meeting and one holding up a coin: “We need to update the forecast. Heads, this will blow over soon. Tails, it’s

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

25.03.2025

AI-First cartoon - Marketoonist | Tom Fishburne

Organizations have been sending very mixed signals with AI. Many have claimed a strategy of being “AI-first” in one breath, while setting confusing draconian guardrails in the next. The promise of AI has outpaced our organization’s ability to adopt it. I like how Oguz Acar, professor at King’s Business School advocated for a more balanced

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

Marketing

Loyalty Programs cartoon - Marketoonist | Tom Fishburne

The Creative Review cartoon - Marketoonist | Tom Fishburne

Navigating Uncertainty cartoon - Marketoonist | Tom Fishburne

AI-First cartoon - Marketoonist | Tom Fishburne

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing