I’ve never been that comfortable with the term “content”, even though I use it like everyone else. Ad exec Dave Trott once gave voice to some of what bugs me about calling it “content”: “Content (noun): everything that is inside a container; the contents of a box.” “So there it is: we’re in the shipping business.

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

26.08.2025

Collaborative Innovation cartoon - Marketoonist | Tom Fishburne

Disney alum Paul Williams once shared the brainstorming method developed by Walt Disney. Disney used to separate the act of coming up with and executing ideas into three distinct steps (and associated mindsets): The Dreamer, The Realist, and The Spoiler. As Paul wrote: “By compartmentalizing the stages, Walt didn’t let reality get in the way

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

02.09.2025

Echo Chambers, Bubbles, and Confirmation Bias cartoon - Marketoonist | Tom Fishburne

I love this observation by Adam Grant: “Confirmation bias is twisting the facts to fit your beliefs. Critical thinking is bending your beliefs to fit the facts. “Seeking the truth is not about validating the story in your head. It's about rigorously vetting and accepting the story that matches the reality in the world.” In

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

09.09.2025

How to Navigate Customer Service cartoon - Marketoonist | Tom Fishburne

I once drew a cartoon with someone trying to call customer service and hearing: “Your call is very important to us. Please hold while we evaporate all the goodwill created by our expensive advertising.” I’ve been thinking lately about the state of customer service, particularly with customer service touted as one of the first areas

home›Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

Marketing

Content, Content, Content cartoon - Marketoonist | Tom Fishburne

Collaborative Innovation cartoon - Marketoonist | Tom Fishburne

Echo Chambers, Bubbles, and Confirmation Bias cartoon - Marketoonist | Tom Fishburne

How to Navigate Customer Service cartoon - Marketoonist | Tom Fishburne

home
›
Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing