A couple years ago, Cory Doctorow observed a phenomenon in online products and platforms that he dubbed “enshittification”: “Here is how platforms die: First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

22.04.2025

Humanize the Brand cartoon - Marketoonist | Tom Fishburne

There’s an aphorism I heard somewhere that “brands want to be human and humans want to be brands.” I’ve always found it funny when brand teams try to engineer sounding “human”. It can be like manufacturing “authenticity.” It’s often easy to see through it. But it’s particularly funny to me in the age of AI,

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

29.04.2025

Impact of Tariffs cartoon - Marketoonist | Tom Fishburne

I’ve been hearing requests from some of you to draw a cartoon explicitly on the impact of tariffs — including one reader fresh from the Canton Fair (China’s largest trade show). Businesses of all sizes and geographies have been trying to estimate the potential impact. Last week, 3M estimated potential annual impact of $850 million

Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

06.05.2025

Pricing and The Four Ps of Marketing cartoon - Marketoonist | Tom Fishburne

“Price” is only one of the classic Four Ps of Marketing (the other three are “Product”, “Placement”, and “Promotion”). But it’s sure getting most of the focus right now, as businesses figure out how to brace for tariff impact. Some brands like Black & Decker have already started raising pricing. Others like P&G and Hasbro

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing

Marketing

Evolution of Apps cartoon - Marketoonist | Tom Fishburne

Humanize the Brand cartoon - Marketoonist | Tom Fishburne

Impact of Tariffs cartoon - Marketoonist | Tom Fishburne

Pricing and The Four Ps of Marketing cartoon - Marketoonist | Tom Fishburne

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Marketoonist | 'Tom Fishburne' Cartoon Powered Marketing